The term deadline dates to the 1840s, according to the Google Books Ngram Viewer. A hundred years later, two new phrases appear: hard deadline and soft deadline. They refer to deadlines that are, respectively, inflexible and flexible, a curious distinction, considering that the original connotation of deadline was inflexibility.
In project management, the need to distinguish deadlines by their flexibility arises, in part, from the hope that we can schedule projects as precisely as, say, showings in movie theaters. Scheduling projects is tricky at best, because uncertainties inherent in the work always intrude. We're almost always late, and at times really, really late. Sometimes, we don't finish at all.
Even when late, we maintain our schedule illusions. We actually have a word for adjusting schedules — slip — that makes re-scheduling seem like a minor, unavoidable mishap. And every time we slip, deadline loses more of its connotation of inflexibility. By now, its connotation of inflexibility is so eroded that we need a way to restore it. The phrase hard deadline meets that need. And if we have hard deadlines, we must have soft deadlines. It's only fair.
What we really need are rational deadlines.
Rational deadlines are set according to the estimated duration of the work — no other factors enter. When we set deadlines to meet other needs, we risk departing from reality. Here are some of the needs that lead to setting irrational deadlines.
- Managing the budget
- Some managers use deadlines as budget control tools. They believe that tight deadlines limit spending by simply terminating budget authority. But when the deadline nears and the work is incomplete, we extend both schedule and budget, sometimes repeatedly. Oh well.
- Motivating people
- When leadership skills and compensation-based incentives don't motivate people to work soul-killing hours, some managers hope that tight deadlines can help close the gap. Burnout is a common result.
- Compensating for late starts
- Decision makers sometimes make decisions with considerably less urgency than they impose on project teams, hoping that tight deadlines for project execution can compensate for lengthy pre-execution decision cycles. To some extent, they do compensate, but the price is lower quality and higher turnover.
- Keeping secret schedule reserves
- Some believe Rational deadlines are set
according to the estimated
duration of the work —
no other factors enterthat because projects are always late, telling teams the actual need-by dates is foolish. Instead, they tell teams some earlier date, to impose enough pressure to get the job done on time. Unfortunately this practice deepens the distrust between managers and the managed. - Compensating for revenue shortfalls
- When in financial distress, some organizations seek revenue from new offerings. The pressure to produce these products and services can be intense, often appearing as irrational deadlines. But financial salvation remains elusive, if the root causes of the financial distress include anything other than gaps in the company's product lineup.
Setting objectives that address real organizational needs is sensible. Setting irrational deadlines for projects isn't sensible — it merely intensifies those real organizational needs. Setting irrational deadlines is management malpractice. Top Next Issue
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Related articles
More articles on Project Management:
- Teamwork Myths: Formation
- Much of the conventional wisdom about teams is in the form of over-generalized rules of thumb, or myths.
In this first part of our survey of teamwork myths, we examine two myths about forming teams.
- Project Improvisation Fundamentals
- Project plans are useful — to a point. Every plan I've ever seen eventually has problems when
it contacts reality. At that point, we replan or improvise. But improvisation is an art form. Here's
Part I of a set of tips for mastering project improvisation.
- How to Make Good Guesses: Tactics
- Making good guesses probably does take talent to be among the first rank of those who make guesses.
But being in the second rank is pretty good, too, and we can learn how to do that. Here are
some tactics for guessing.
- Scope Creep and Confirmation Bias
- As we've seen, some cognitive biases can contribute to the incidence of scope creep in projects and
other efforts. Confirmation bias, which causes us to prefer evidence that bolsters our preconceptions,
is one of these.
- How to Get Out of Firefighting Mode: I
- When new problems pop up one after the other, we describe our response as "firefighting."
We move from fire to fire, putting out flames. How can we end the madness?
See also Project Management and Personal, Team, and Organizational Effectiveness for more related articles.
Forthcoming issues of Point Lookout
- Coming May 15: Should I Write or Should I Call?
- After we recognize the need to contact a colleague or colleagues to work out a way to move forward, we next must decide how to make contact. Phone? Videoconference? Text message? There are some simple criteria that can help with such decisions. Available here and by RSS on May 15.
- And on May 22: Rescheduling Collaborative Work
- Rescheduling is what we do when the schedule we have now is so desperately unachievable that we must let go of it because when we look at it we can no longer decide whether to laugh or cry. The fear is that the new schedule might come to the same end. Available here and by RSS on May 22.
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