| May 1, 2002 | Volume 2, Issue 18 |
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by Rick Brenner
Not long ago, Mastodons roamed North America in large numbers. Cousins to the elephant, they thrived in the cool, sub-glacial climate. But the climate warmed, and human hunters arrived. The Mastodon couldn't adapt, and now it's extinct. Change is now coming to your profession. Can you adapt?
bout 11,000 years ago, the climate in North America warmed. Glaciers melted, rainfall patterns changed, and the differences between summer and winter increased. The Mastodon, which thrived in a cool climate, suddenly found life difficult. A specialist, it couldn't adapt fast enough. It was under stress.

When the climate warmed, and their food disappeared, and humans started hunting them, the Mastodons couldn't respond. Extinction followed.
Are you adaptable? Or are you a Mastodon?
Because adaptability gives companies a competitive edge, they train us in Organizational Change. They talk about organizational agility as a corporate asset.
But many companies send mixed messages. Though they extol organizational agility, they still hire specialists, instead of people with proven ability to learn and adapt. They pay premiums for specialized skills, and even promote on the basis of proven specialized competencies.
If you work for an
"agile organization," it pays
to be pretty agile yourselfSuch organizations tend to employ specialized professionals who find it difficult to adapt. When these organizations need new skills, they hire them, or they outsource. They jettison specialists they no longer need — their mastodons.
If you work in an "agile organization," and you're a highly specialized professional, you can't be certain how long that environment will remain friendly to your specialization. And unless you can adapt to the coming changes, you'll become extinct.
How can you avoid extinction?
If you do all these things, you're more likely to avoid the fate of the Mastodon. And you'll be following the path of a different, but very successful species — Human Beings.
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