Point Lookout: a free weekly publication of Chaco Canyon Consulting
Volume 4, Issue 9;   March 3, 2004: Names and Faces

Names and Faces

by

Most of us feel recognized, respected, and acknowledged when others use our names. And many of us have difficulty remembering the names of others, especially those we don't know well. How can we get better at connecting names and faces?

Many of us have trouble associating names and faces, especially when we're meeting lots of new people at once. Conferences, visits to remote sites, new jobs and assuming responsibility for new organizations are situations likely to surface this problem.

Mascot in duck costumeOne helpful technique for remembering names is the mnemonic. A mnemonic is a device for associating two concepts. For those who have difficulty remembering what a mnemonic is, here's a mnemonic for "mnemonic:" Memorization's Not Easy; Memory Often Needs Initial Cues.

As another example, how do you remember which way to change the clock when going on or off Daylight Savings Time? Many of us use the mnemonic "Spring Forward, Fall Back." Of course, this doesn't work for Australians. They do change the clock the same way for the same seasons, but Australians call Fall Autumn, and "Spring forward, Autumn back" just doesn't work.

To remember the name of someone you're meeting for the first time, anchor the name using the RUMM method: Repeat, Use, and Make a Mnemonic.

To remember the name
of someone you just met,
repeat it, use it, and
make a mnemonic
Repeat
Respond to the name with "Hello, Bill" (taking care to substitute the person's actual name for "Bill").
Use
Say something to the person immediately, using the name you just learned: "Bill, you're working on Metronome, as I recall. Was that your team that saved our necks last month?"
Make a Mnemonic
Create a visual or auditory image that connects the person's face to the name. Imagine Bill, for example, in a Donald Duck outfit, complete with yellow bill.

Here are some other techniques that will help people in your organization remember each other's names better.

Create an intranet album
Create a photo album for your department and post it on your company's intranet. If you aren't in a position to create a department photo album, create a personal Web site and put your own photo there. If you can't do that, tack a photo of yourself on your door. See "Make a Project Family Album," Point Lookout for May 2, 2001.
Use the names of people you know
Too many of us avoid using names, even when we're sure of them. Make a point of using the names of people you know. If we all did this, we'd have a better chance of overhearing the names of people we're less sure of.
Practice recovering from mistakes
Fear of using the wrong name, or mispronouncing the right one, are two reasons why we don't use people's names. Look upon uncertainty as an opportunity to practice recovering from mistakes, and to graciously ask forgiveness. See "Demanding Forgiveness," Point Lookout for June 18, 2003.
Introduce yourself
When you meet someone you don't recognize, introduce yourself. Sometimes we avoid this kind of introduction out of fear that we've met before. See "Practice mistakes" above.

Some of us never forget a face. Some never forget a name. Remembering either one doesn't do much good unless you can connect one to the other. Go to top Top  Next issue: Outsourcing Each Other's Kids  Next Issue

Reader Comments

Anonymous
Thanks for the weekly Point Lookout — it always provides an insightful and interesting read.
Your story of the forgotten names reminded me of a trick used by a friend of mine. He asks "How do you pronounce your family name?" This usually works, especially in Asia (I'm based in Beijing) but recently when he asked the question he received a puzzled look and the reply "I pronounce my family name as Smith."
Regards.

Rick BrennerThe article you've been reading is an archived issue of Point Lookout, my weekly newsletter. I've been publishing it since January, 2001, free to all subscribers, over the Web, and via RSS. You can help keep it free by donating either as an individual or as an organization. You'll receive in return my sincere thanks — and the comfort of knowing that you've helped to propagate insights and perspectives that can help make our workplaces a little more human-friendly. More

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Many The Power Affect: How We Express Personal Powerpeople who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.

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