Communication Templates: Part I
by Rick Brenner
Some communication patterns are so widely used that nearly everyone in a given cultural group knows them. These templates demand certain prescribed responses, and societal norms enforce them. In themselves, they're harmless, but there are risks.
n person-to-person communication, patterns of all kinds abound, but templates are special. They're widely used within the culture, and cultural norms re-enforce them. For instance, in my culture, when I hold out my right hand to someone and say, "Hello, I'm Rick Brenner," a very common response is to take my hand and say, "Hello, I'm George Bush." Well, only if George Bush is your actual name — otherwise most of us would expect to hear your name.

Israeli Prime Minister Yitzhak Rabin and PLO Leader Yasser Arafat shake hands in Washington, on September 13, 1993, with U.S. President Bill Clinton looking on. Actually, President Clinton did much more than just look on, as is evident in
videos depicting the event. Not all templates are purely conversational, as in the examples in this article. In the video, Clinton clearly establishes the handshake template by shaking hands first with Rabin, then with Arafat, and then gently nudging the two of them together until Arafat extends a hand to a somewhat reluctant Rabin. Did Clinton manipulate the two men? Judge for yourself. Photo courtesy
Global Policy Forum.
Did you find the above example a wee bit humorous? If you did, perhaps you expected the person's actual name, not "George Bush." The strength of that expectation reflects the strength of this template.
Although templates aren't problematic in themselves, how we use them can be, if we use them to manipulate others, or if we reflexively adopt an offered template. In this Part I, I'll examine how we use templates to manipulate others. In Part II, we'll look into some more toxic examples.
In the workplace, some common manipulative uses of templates are persuasion, controlling others' emotions, and stifling criticism.
- Persuasion: "You wouldn't want us to do that, now would you?"
- This template makes objection difficult. It rests on a previously constructed patently unappealing scenario, which isn't usually what the anticipated objection was about.
- To respond to this tactic, try replying in the form, "I certainly would not, but I think we have other options. I'd like to explore them."
- Controlling others' emotions: "Now, now, no need to get so hot under the collar about this."
Although templates aren't
problematic in themselves,
how we use them can be
- Here the manipulator tries to force a denial of the form "I am not angry," which usually makes the denier look foolish. Remaining cool at all times does help, but even that won't prevent some manipulators from using this template.
- To respond, step out of the template. Humor is especially effective, because it demonstrates that your emotions are under control. For example, if you aren't wearing a collar, try, "But I'm not wearing a collar, or at least, I wasn't when I walked in here."
- Stifling criticism: "Be reasonable; trust me on this."
- In this template the manipulator attempts to equate disagreement with distrust. Since most of us are reluctant to express distrust, expressing disagreement is difficult within this template.
- Reject the template: "I do trust you. I also disagree with you. It's because I trust you that I hope you'll want to explore our disagreement."
The strength, variety and prevalence of templates vary with culture and microculture. Within cultures, there are variations with social status and gender. And although a template is present in your culture, you might not ever use it. Do you see any templates in use in your own life? Which ones do you use yourself?
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For more on Communication Templates, including some that are even more problematic, see "Communication Templates: Part II," Point Lookout for February 13, 2008.
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Related articles
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Effective Communication at Work:
Dangerous Phrases
- I recently upgraded my email program to a new version that "monitors messages for offensive text." It hasn't worked out well. But the whole affair got me to think about everyday phrases that do tend to set people off. Here's a little catalog.
Let Me Finish, Please
- We use meetings to exchange information and to explore complex issues. In open discussion, we tend to interrupt each other. Interruptions can be disruptive, distracting, funny, essential, and frustratingly common. What can we do to limit interruptions without depriving ourselves of their benefits?
Believe It or Else
- When we use threats and intimidation to win debates or agreement, we lay a flimsy foundation for future action. Using fear may win the point, but little more.
Virtual Communications: Part I
- Participating in or managing a virtual team presents special communications challenges. Here are some guidelines for communicating with members of virtual teams.
Shining Some Light on "Going Dark"
- If you're a project manager, and a team member "goes dark" — disappears or refuses to report how things are going — project risks escalate dramatically. Getting current status becomes a top priority problem. What can you do?
See also Effective Communication at Work and Conflict Management for more related articles.
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