The differences between face-to-face brainstorming and virtual brainstorming depend on the virtual medium you use. Immediacy provides direct interaction between participants, which makes face-to-face brainstorming effective. The more immediate the virtual medium, the lower is the risk of inadequate results. A videoconference is more immediate than a telephone conference, for example.
Virtual brainstorms that rely on less-immediate media, such as email, wikis, or proprietary "joint authoring" platforms, have multiple problems.
- Joint authoring platforms are usually asynchronous
- With asynchronous media, people might not interact simultaneously, which creates difficulties for monitoring everyone's level of effort. For all their faults, synchronous connections, such as video or telephone conferences, at least let you know that the participants were connected for a definite period of time.
- Joint authoring platforms dampen excitement
- Although The more immediate the
virtual medium, the
lower the risk of
inadequate resultsthey do support participant interactions, they don't transmit momentum or excitement very well, because they tend to mask the pace and frequency of contributions. Excitement and rapid pace are helpful in brainstorms, because they tend to limit self-censoring, making the ideas flow.
- Joint authoring platforms are usually text-based
- Text-based systems disadvantage participants who favor spoken interaction, and favor the more skilled writers or faster typists, which can bias results.
- Less-immediate connections can produce toxic conflict
- Less-immediate connections are more susceptible to the online disinhibition effect, which increases the likelihood of deviations from behavioral norms, such as suspension of judgment.
So what can we do about this? Some suggestions:
- Use telephone or video
- Even if you use a text-based medium, provide synchronous audio or video connections. Teleconferencing simultaneous with text-based authoring might be difficult, but alternating between the two can be workable: 15 minutes of teleconferencing, followed by 15 minutes of text work, for example.
- Schedule multiple sessions
- Because things take longer in virtual environments, multiple sessions might be required.
- Focus on maintaining attention
- Face-to-face sessions are less vulnerable to distractions than are virtual sessions, because the action draws attention. Keep virtual sessions short. To focus attention, display accumulating contributions on virtual flipcharts.
- Provide equal access
- We can try to apportion talking time fairly in face-to-face sessions. We might encounter difficulties occasionally, when some individuals dominate, but skillful facilitators can address that. In virtual sessions, the problem is more difficult to manage. The "group-of-groups" geometry, in which several different face-to-face groups are connected electronically, is known to be problematic. A central site with most people face-to-face and a few people participating by phone or video isn't much better, because the "remote" individuals tend to have difficulty hearing or participating.
- Anticipate these issues. Structure sessions to give everyone equal access to the virtual floor. Favor bridge lines with all participants connected equally. Poll everyone for contributions, in fixed order, round robin style.
Are your virtual meetings plagued by inattentiveness, interruptions, absenteeism, and a seemingly endless need to repeat what somebody just said? Do you have trouble finding a time when everyone can meet? Do people seem disengaged and apathetic? Or do you have violent clashes and a plague of virtual bullying? Read Leading Virtual Meetings for Real Results to learn how to make virtual meetings much more productive and less stressful — and a lot shorter. Order Now!
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More articles on Virtual and Global Teams:
- Dispersed Teams and Latent Communications
- When geography divides a team, conflicts can erupt along the borders. "Us" and "them"
becomes a way of seeing the world, and feelings about people at other sites can become hostile. Why
does this happen and what can we do about it?
- Outsourcing Each Other's Kids
- Outsourcing is now so widespread that it has achieved status as a full-fledged management fad. But many
outsourcing decisions lack the justification that a full financial model provides. Here are some of
the factors that such a model should include.
- Virtual Termination with Real Respect
- When we have to terminate someone who works at a remote site, sometimes there's a temptation to avoid
travel — to use email, phone, fax, or something else. They're all bad ideas. Terminating people
in person is not only a gesture of respect. It's good business.
- Virtual Trips to Abilene
- One dysfunction of face-to-face meetings is the Trip to Abilene, which leads groups to make decisions
no members actually support. It can afflict virtual meetings, too, even more easily.
- Virtual Teams Need Generous Travel Budgets
- Although virtual team members who happen to be co-located do meet from time to time, meetings of people
who reside at different sites are often severely restricted by tight or non-existent travel budgets.
Such restrictions, intended to save money, can contribute to expensive delays and errors.
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- And on March 7: Narcissistic Behavior at Work: II
- Narcissistic behavior at work threatens the enterprise. People who behave narcissistically systematically place their own interests and welfare ahead of anyone or anything else. In this Part II of the series we consider the narcissistic preoccupation with superiority fantasies. Available here and by RSS on March 7.
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- The Power Affect: How We Express Our Personal Power
- Many people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.