The term cognitive bias is, unfortunately, a bit opaque. Cognitive, which means "of or related to intellectual activity such as thinking, reasoning or remembering," is academic-sounding — rare in everyday conversation. Bias evokes bigotry, or things nefarious. In the present usage, bias refers to a systematic deviation. Thus a cognitive bias is a systematic deviation from accurate memory or rational thought.
Because both the influencer and the influenced are potentially affected and unaware that cognitive biases are in play, the result, often, is a poor decision. Here's Part II of our exploration (Part I is "Cognitive Biases and Influence: I," Point Lookout for July 6, 2016).
- Reactance is the urge to do something other than what someone wants us to do. It arises from a need to resist a perceived constraint on our freedom of choice.
- To exploit reactance, an influencer might pretend to advocate position Y and reject position X, in order to persuade the target to adopt position X. When there are multiple possible alternatives to X, this is a high-risk strategy, because the target might opt for a different Y instead of the X that the influencer prefers. But when there are only one or two alternatives to X, exploiting reactance can be very effective.
- See "Reactance and Micromanagement," Point Lookout for April 11, 2012, for more about Reactance.
- The Focusing Illusion
- The Focusing Illusion (or Focusing Effect) is the Possibly too simply, a cognitive
bias is a systematic deviation
from accurate memory
or rational thoughttendency to place too much importance on one aspect of an event or situation. For example, many would agree that "if I were rich, I'd be happy," even though careful research thoroughly contradicts this idea.
- To use the Focusing Illusion, influencers usually draw attention to just one aspect of a proposition. This strategy might extend to financial models, data analysis, and research. For example, to support a product line extension, influencers might emphasize revenue projections, while paying less-than-adequate attention to support costs and competitive analyses. They might even exclude entirely from the case any reference to alternative opportunities unrelated to the proposed line extension, even though they might be more lucrative and less risky.
- See "The Focusing Illusion in Organizations," Point Lookout for January 19, 2011, for more about the Focusing Illusion.
- Apophenia is the perception of meaningful patterns unsupported by the actual data. Humans are superb pattern-finding engines, and sometimes we're a little too superb.
- To use apophenia, the influencer identifies a series of "support points" — attributes of the situation that are consistent with the advocated proposition. As the number of support points grows, the influencer's target can experience an overwhelming sense that the influencer's conclusion is undeniable, because the pattern is so obvious. Omitted from consideration is any other thesis that could be equally or better supported by these same arguments, or any demostration that no such alternative thesis exists.
- See "Apophenia at Work," Point Lookout for March 14, 2012 for more about apophenia.
Researchers have identified over 200 cognitive biases experimentally. We've seen how influencers can exploit six of them. Only by educating ourselves and enhancing our awareness can we counter the advantages cognitive biases provide to influencers. First in this series Top Next Issue
For more about psychological reactance, see Psychological Reactance: A Theory of Freedom and Control by Sharon S. Brehm and Jack W. Brehm. New York: Academic Press, 1981. Available from Amazon.
For more about apophenia, see "Apophenia at Work," Point Lookout for March 14, 2012, and "Apophenia at Work," Point Lookout for March 14, 2012. More about reactance: "Reactance and Decision-Making," Point Lookout for April 18, 2012, and "Reactance and Micromanagement," Point Lookout for April 11, 2012.
Is every other day a tense, anxious, angry misery as you watch people around you, who couldn't even think their way through a game of Jacks, win at workplace politics and steal the credit and glory for just about everyone's best work including yours? Read 303 Secrets of Workplace Politics, filled with tips and techniques for succeeding in workplace politics. More info
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More articles on Effective Communication at Work:
- You and I
- In tense discussions, the language we use often contributes to the tension. If we can transform the
statements we make about each other into statements about ourselves, we can eliminate an important source
of tension and stress.
- When we steer the discussion away from issues to attack the credibility, motives, or character of our
debate partners, we often resort to a technique known as the ad hominem attack. It's unfair, it's unethical,
and it leads to bad, expensive decisions that we'll probably regret.
- Nasty Questions: II
- In meetings, telemeetings, and email we sometimes ask questions that aren't intended to elicit information.
Rather, they're indirect attacks intended to advance the questioner's political agenda. Here's part
two of a catalog of some favorite tactics.
- Dismissive Gestures: III
- Sometimes we use dismissive gestures to express disdain, to assert superior status, to exact revenge
or as tools of destructive conflict. And sometimes we use them by accident. They hurt personally, and
they harm the effectiveness of the organization. Here's Part III of a little catalog of dismissive gestures.
- Asking Clarifying Questions
- In a job interview, the interviewer asks you a question. You're unsure how to answer. You can blunder
ahead, or you can ask a clarifying question. What is a clarifying question, and when is it helpful to ask one?
Forthcoming issues of Point Lookout
- Coming August 23: Look Where You Aren't Looking
- Being blindsided by an adverse event could indicate the event's sudden, unexpected development. It can also indicate a failure to anticipate what could have been reasonably anticipated. How can we improve our ability to prepare for adverse events? Available here and by RSS on August 23.
- And on August 30: They Just Don't Understand
- When we cannot resolve an issue in open debate, we sometimes try to explain the obstinacy of others. The explanations we favor can tell us more about ourselves than they do about others. Available here and by RSS on August 30.
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- The Race to the South Pole: Ten Lessons for Project Managers
- On 14 December 1911, four men led by Roald
Amundsen reached the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen
had won the race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished.
As historical drama, why this happened is interesting enough, but to organizational leaders, business
analysts, project sponsors, and project managers, the story is fascinating. Lessons abound. Read
more about this program. Here are some dates for this program:
- The Westin Virginia Beach Town Center, 4535 Commerce Street,
Virginia Beach, VA 23462: September 13,
Monthly Meeting, Hampton Roads Chapter of the Project Management Institute. Register now.
- CTCPA, 716 Brook Street,
Rocky Hill, CT 06067: September 20,
Full-day Workshop, Southern New England Chapter of the Project Management Institute. Register now.
- The Westin Virginia Beach Town Center, 4535 Commerce Street, Virginia Beach, VA 23462: September 13, Monthly Meeting, Hampton Roads Chapter of the Project Management Institute. Register now.
- Creating High Performance Virtual Teams
- Many people experience virtual teams as awkward, slow, and sometimes
frustrating. Even when most team members hail from the same nation or culture, and even when they all
speak the same language, geographic dispersion or the presence of employees from multiple enterprises
is often enough to exclude all possibility of high performance. The problem is that we lead, manage,
and support virtual teams in ways that are too much like the way we lead, manage, and support co-located
teams. In this program, Rick Brenner shows you how to change your approach to leading, managing, and
supporting virtual teams to achieve high performance using Simons' Four Spans model of high performance.
Read more about this program. Here's a date for this
- Baci Grill, 134 Berlin
Road, Berlin, CT 06416: September 19,
Monthly Meeting, Southern New England Chapter of the Project Management Institute. Register now.
- Baci Grill, 134 Berlin Road, Berlin, CT 06416: September 19, Monthly Meeting, Southern New England Chapter of the Project Management Institute. Register now.
- The Power Affect: How We Express Our Personal Power
- Many people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.