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   June 11, 2003 Volume 3, Issue 24
 
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Conventional Foolishness

by Rick Brenner

Every specialization has a set of beliefs, often called "conventional wisdom." When these beliefs are so obvious that they're unquestioned and even unnoticed, there's an opportunity to leap ahead of the pack — by questioning the conventional wisdom.

Everything that we consider "conventional wisdom" was once a radical new idea — the gene, monotheism and relativity, to name a few. Each innovative concept that becomes a piece of the conventional wisdom either displaces, covers over or extends something that was already there. But often, an idea becomes so solidly accepted that nobody ever questions it again. When that happens in management, it creates an opportunity.

To achieve leadership,
question conventional wisdom
When people question what we all accept without question, they sometimes create something new, useful and even powerful. For instance, many once believed that for an organization to be a leader, it needed a powerful mainframe computer, and a terminal on every desk to connect everyone to it. They also believed that people had to work in the office, not at home.

To achieve leadership, first identify, and then question the conventional wisdom. Here are some examples of conventional wisdom in brainwork. They're from different perspectives, but often their adherents believe them completely. All of them are sometimes true, but all of them are questionable.

Although these dogma constrain our industries, our companies, and ourselves, the constraints are effective only to the extent that we don't notice the dogma. Becoming aware of the assumptions we make, and questioning them, is the first step along the path to higher performance and achievement. Sometimes. And sometimes not. Go to top  Top  Next issue: Demanding Forgiveness  Next Issue
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For a careful look at one of the more commonly-invoked "truths" of organizational life, see "Definitions of Insanity," Point Lookout for January 17, 2007.


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Probably the most widely used tactic of persuasion, "What's In It For Me," or WIIFM, can be toxic to an organization. There's a much healthier approach that provides a competitive advantage to organizations that use it.

See also Organizational Change for more related articles.

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Richard Brenner
Chaco Canyon Consulting
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Cambridge MA, 02138

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