| October 2, 2002 | Volume 2, Issue 40 |
| Recommend this issue to a friend Join the Friends of Point Lookout HTML to link to this article… |
Archive: By Topic
By Date
Links to Related Articles Sign Up for A Tip A Day! |
| Create a perpetual bookmark to the current issue
| |
by Rick Brenner
The Hawthorne Effect appears when we measure employee attitudes or behavior — when people know they're being measured, they modify their behavior. How can we measure attitudes with a minimum of distortion from the Hawthorne Effect?
f you're a manager, how can you tell how good a job you're doing? Take a survey? Do a 360 assessment?
When you measure something, you influence it. For instance, investors value companies according to their profits. Knowing this, many executives make decisions that favor short-term profits over the company's long-term well being, and some actually fudge the figures.
Applied to organizations, this phenomenon is called the Hawthorne Effect — when people know you're measuring something, they try to make the measurement turn out "right." Most measurements of employee satisfaction run afoul of this phenomenon. How can you measure without Hawthorne distortion?
Begin by looking at what you're measuring. The good news: we measure way too much. We try to measure the immeasurable, and we use those measurements to try to control the uncontrollable. By reducing our overall measurement effort, and accounting for Hawthorne distortion, we can measure less and get a lot more value from the effort. Here are three keys to effective measurement:
Too often, we try
to measure the
immeasurable to
control the
uncontrollableThe name "Hawthorne Effect" comes from some early work (1927-1932) on organizational measurement done at the Western Electric plant in Hawthorne, Illinois, where management tried to determine optimum levels of factory-floor lighting. Because the employees knew about the study, they responded to each adjustment in light level by increasing productivity.
But the Hawthorne Effect can be much broader. In one approach to controlling software quality, we measure defects by severity category. Since software isn't releasable unless defect counts are below acceptable levels, there is pressure to downgrade the severity of any defects in categories that are over threshold.
Measuring with discretion is one route around Hawthorne. Here are some trends you can measure outside the awareness of most employees. Most must be measured per capita per month. Their interpretation depends on your particular situation, though some are obvious.
Would you like to know trends in any of these measurements? Can you think of other measurements you'd rather make?
Top
Next Issue
The article you've been reading is an archived issue of Point Lookout, my weekly newsletter. I've been publishing it since January, 2001, free to all subscribers, over the Web, and via RSS. You can help keep it free by donating either as an individual or as an organization. You'll receive in return my sincere thanks — and the comfort of knowing that you've helped to propagate insights and perspectives that can help make our workplaces a little more human-friendly. More info
Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
See also Personal, Team and Organizational Effectiveness for more related articles.
Available in early 2009: 2007-2008.
Ever wonder if there isn't a better way to travel? Travel is essential, but the hassles of travel aren't. Read 202 Tips for Business Travel to learn how to convert business travel from a time-wasting hassle to a breeze. Revised and updated for 2008 with 101 new tips! Check it out!
Projects never go quite as planned. We expect that, but we don't expect disaster. How can we get better at spotting disaster when there's still time to prevent it? How to Spot a Troubled Project Before the Trouble Starts is filled with tips for executives, senior managers, managers of project managers, and sponsors of projects in project-oriented organizations. Check it out!
add value to your Web sites quickly and easily. Pick up the HTML to link to this article in a choice of formats.
Are your projects always late and over budget? Are your project teams plagued by turnover, burnout, and high defect rates? Turn your culture around. Read 52 Tips for Leaders of Project-Oriented Organizations, filled with tips & techniques for organizational leaders. Check it out!
Are you fed up with tense, explosive meetings? Are you or a colleague targets of a bully? Read 101 Tips for Managing Conflict to learn how to make peace with conflict. Check it out!
A Tip a Day arrives by email each business day. It's 20 to 30 words at most, and gives you a new perspective on the hassles and rewards of work life. Most tips also contain links to related articles. Free!
Save a bundle and even more important save time! Order the Combo Package and download all 21 ebooks and tips books at once, for one low price of USD 161.95 vs. USD 332.15, a savings of over 51% compared to ordering them separately.