Believe It or Else

Despite the group's gathering consensus to the contrary, Eric was determined to have his work included in the Marigold release. In desperation, Eric felt he had no recourse. "OK, that's fine," he said. "I'll just take my case directly to the customer and we'll see what happens then."

Loren steamed, but outwardly kept her cool. Calmly, she said, "And that just might be a career-threatening move. I strongly advise you to reconsider."

If the team yields to Eric's threat, it won't be deciding the issue on its merits, which could lead to a serious error. And if Loren's coercion succeeds, she'll gain only Eric's intimidated compliance — a weak foundation on which to build a team.

Here are three popular ways to use fear to persuade others to accept our points of view.

The offer you can't refuse

Named for a ploy described in The Godfather, by Mario Puzo. We accept the assertion because of the high cost of rejecting it. Sometimes called a scare tactic, or argumentum ad baculum it can vary in intensity. Eric is using a relatively low-intensity form, while Loren's is somewhat more intense. Threats of physical violence are the extreme form.

Appeal to adverse consequences

When failure of the assertion implies a consequence we'd rather not accept, we sometimes "conclude" that the assertion must be true. Example: "The problem must be in their design, because if it isn't in theirs, it's in ours."

Begging terrifying questions

Using fear as
a tool of debate
begets compliance,
not heartfelt support

Using terror in combination with begging the question, we accept the assertion because of a scary secondary assertion that we never actually test, because fear takes over. Example: "If we use that approach, the project will be at least three months late." We might ask, 'Why will it be late? Why three months late and not two months late?' But we rarely ask — we're too terrified.

When people use fear either in debate or to forge "buy-in," your organization pays a price — in flawed decisions, and in compliance instead of heartfelt support. What can you do about fear tactics?

Stop

Don't use these techniques yourself. Replace them with a new pattern of honest debate and legitimate, respectful persuasion on the merits.

Educate

Educate people about scare tactics, the appeal from adverse consequences, and begging terrifying questions. Discuss the adverse consequences of using these tactics.

Frame the problem

Using these methods is either an ethical issue or a performance issue. Using them with the intention to deceive is unethical. Using them unknowingly is a performance issue.

Allowing someone else to use fear in debate or persuasion without taking action of some kind, might be both an ethical issue and a performance issue. And it might not — your job status does limit your responsibility to act when you notice someone using the technique. Whatever your status in the organization, though, beware of the adverse consequences of not thinking clearly.  Top    Next Issue

Are you fed up with tense, explosive meetings? Are you or a colleague the target of a bully? Destructive conflict can ruin organizations. But if we believe that all conflict is destructive, and that we can somehow eliminate conflict, or that conflict is an enemy of productivity, then we're in conflict with Conflict itself. Read 101 Tips for Managing Conflict to learn how to make peace with conflict and make it an organizational asset. Order Now!

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More articles on Emotions at Work:

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In project work, we often make decisions with incomplete information. Sometimes we narrow the options to a few, examine their strengths and risks, and make a choice. In our deliberations, some advocates use a technique called the Straw Man fallacy. It threatens the soundness of the decision, and its use is very common.

Responding to Threats: II

When an exchange between individuals, or between an individual and a group, goes wrong, threats often are either the cause or part of the results. If we know how to deal with threats — and how to avoid and prevent them — we can help keep communications creative and constructive.

I've Been Right All Along

As people, we're very good at forming and holding beliefs and opinions despite nagging doubts. These doubts lead us to search for confirmation of our beliefs, and to reject information that might conflict with our beliefs. Often, this process causes us to persist in believing nonsense. How can we tell when this is happening?

See also Emotions at Work, Effective Communication at Work, Critical Thinking at Work and Rhetorical Fallacies for more related articles.

Forthcoming issues of Point Lookout

Coming April 24: Antipatterns for Time-Constrained Communication: 1

Knowing how to recognize just a few patterns that can lead to miscommunication can be helpful in reducing the incidence of problems. Here is Part 1 of a collection of communication antipatterns that arise in technical communication under time pressure. Available here and by RSS on April 24.

And on May 1: Antipatterns for Time-Constrained Communication: 2

Recognizing just a few patterns that can lead to miscommunication can reduce the incidence of problems. Here is Part 2 of a collection of antipatterns that arise in technical communication under time pressure, emphasizing those that depend on content. Available here and by RSS on May 1.

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