Another knowledge product from Chaco Canyon Consulting specially designed for busy people…

Go For It! Sometimes It's Easier If You Run
As a ClickBank Affiliate

If you're marketing Go For It! Sometimes It's Easier If You Run, you'll be looking for strategies, tactics and resources to help you understand and reach buyers. This page provides some basics and some useful ideas.

This page helps ClickBank affiliates who are considering promoting our ebook, Go For It! Sometimes It's Easier If You Run. It has resources and insights that might reduce the cost of devising a marketing program for this item, and describes the buyers in some detail.

The general reading audience for Go For It! Sometimes It's Easier If You Run consists of people who participate in one or more of these activities:

  • Executive teams
  • Project teams
  • Task forces, especially cross-functional
  • Strategy formulation
  • Emergency management
  • Knowledge-based work
  • Managing people, groups and teams
  • Projects and project management
  • Meetings
  • Workplace politics
  • Conflict (both creative and destructive), or conflict resolution
  • Idea generation and innovation
  • Organizational change
  • Working within or leading teams

How to Reach the Buyers

First, here's something not to do: advertise in magazines that appeal to the target audience. Although members of this audience might subscribe to printed publications, they don't have much time to read them. And often, they're mobile — away from the office or traveling to distant cities. They don't want to carry the extra load of printed material. If you do want to advertise, send them postcards or advertise on line.

Postcards have two goals. First, if they're colorful, clever and have a low density of text, they will be read. And that's the first goal: to be read. The second goal of the postcard is to motivate the reader to go to your Web site for more information or to place the order. You can facilitate this by featuring your URL prominently, so that the postcard can become a quick "to-do" flag: it might be inserted in a book or briefcase as a reminder. You might even consider adding a peel-and-stick URL of your order page.

On line advertising is effective for our audience, because the Web is instantly available. Here are some Web sites where our buyers might be looking for help. Some accept ads, some don't. But the ones that don't accept ads have lots of links to sites that do. The usual methods will be effective, of course: Google AdWords, Yahoo! Advertising, Bing Ads, and Everything You Need To Know About Sponsored Content.

But more targeted sites can be more cost-effective. The sites below provide resources that this audience seeks:

If they're searching for resources on the Web, they're probably looking for some of these keywords and keyphrases:

  • commitment at work
  • commitment creativity
  • commitment energy
  • commitment for men
  • commitment for teams
  • commitment for women
  • commitment getting unstuck
  • commitment inspiration
  • commitment motivation
  • commitment persistence
  • commitment satisfaction
  • creativity at work
  • creativity commitment
  • creativity energy
  • creativity for men
  • creativity for teams
  • creativity for women
  • creativity getting unstuck
  • creativity inspiration
  • creativity motivation
  • creativity persistence
  • creativity satisfaction
  • energy at work
  • energy commitment
  • energy creativity
  • energy for men
  • energy for teams
  • energy for women
  • energy getting unstuck
  • energy inspiration
  • energy motivation
  • energy persistence
  • energy satisfaction
  • getting unstuck at work
  • getting unstuck commitment
  • getting unstuck creativity
  • getting unstuck energy
  • getting unstuck for men
  • getting unstuck for teams
  • getting unstuck for women
  • getting unstuck inspiration
  • getting unstuck motivation
  • getting unstuck persistence
  • getting unstuck satisfaction
  • inspiration at work
  • inspiration commitment
  • inspiration creativity
  • inspiration energy
  • inspiration for men
  • inspiration for teams
  • inspiration for women
  • inspiration getting unstuck
  • inspiration motivation
  • inspiration persistence
  • inspiration satisfaction
  • inspirational at work
  • inspirational commitment
  • inspirational creativity
  • inspirational energy
  • inspirational for men
  • inspirational for teams
  • inspirational for women
  • inspirational getting unstuck
  • inspirational persistence
  • inspirational satisfaction
  • motivation at work
  • motivation commitment
  • motivation creativity
  • motivation energy
  • motivation for men
  • motivation for teams
  • motivation for women
  • motivation getting unstuck
  • motivation inspiration
  • motivation persistence
  • motivation satisfaction
  • persistence at work
  • persistence commitment
  • persistence creativity
  • persistence energy
  • persistence for men
  • persistence for teams
  • persistence for women
  • persistence getting unstuck
  • persistence inspiration
  • persistence motivation
  • persistence satisfaction
  • satisfaction at work
  • satisfaction commitment
  • satisfaction creativity
  • satisfaction energy
  • satisfaction for men at work
  • satisfaction for teams
  • satisfaction for women at work
  • satisfaction getting unstuck
  • satisfaction inspiration
  • satisfaction motivation
  • satisfaction persistence

Comarketing and
Marketing Synergy Opportunities

If you're already marketing some products, you might find that the people you're already looking for are the same people who would be interested in Go For It! Sometimes It's Easier If You Run. Here are some links to search results at three major product sites. Use these links to investigate products that are synergistic with this one.

AmazonGoogle ShoppingBarnes & Noble
motivational posters motivational posters motivational posters
motivational books motivational books motivational books
inspirational posters inspirational posters inspirational posters
inspirational books inspirational books inspirational books
inspirational books for women inspirational books for women inspirational books for women
inspiration inspiration inspiration
inspiration software inspiration software inspiration software


The vital statistics for this item:

Title:Go For It! Sometimes It's Easier If You Run
Author:Richard Brenner
Principal, Chaco Canyon Consulting
Price:USD 9.77
Commission rate:50%
File size:875 KBytes
Delivery method:Instant download
Sales page:

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