This page helps ClickBank affiliates who are considering promoting our ebook, 303 Secrets of Workplace Politics. It has resources and insights that might reduce the cost of devising a marketing program for this item, and describes the buyers in some detail.
The general reading audience for 303 Secrets of Workplace Politics consists of people who participate in one or more of these activities:
- They work in an organization
- They find that their political skills aren't quite up to the task of navigating politics in their organizations
- They're interested in enhancing their skills in workplace politics
- They have specific agendas that they want to advance with their organizations, and they aren't quite sure how to do it
- They've recently experienced political defeats, and they want to make such defeats rare
- They work for bosses who, shall we say, aren't treating their subordinates fairly or ethically
- They face limited upward opportunities within their organizations, and they want every possible advantage in the competition for those opportunities
How to Reach the Buyers
First, here's something not to do: advertise in magazines that appeal to the target audience. Although members of this audience might subscribe to printed publications, they don't have much time to read them. And often, they're mobile — away from the office or traveling to distant cities. They don't want to carry the extra load of printed material. If you do want to advertise, send them postcards or advertise on line.
Postcards have two goals. First, if they're colorful, clever and have a low density of text, they will be read. And that's the first goal: to be read. The second goal of the postcard is to motivate the reader to go to your Web site for more information or to place the order. You can facilitate this by featuring your URL prominently, so that the postcard can become a quick "to-do" flag: it might be inserted in a book or briefcase as a reminder. You might even consider adding a peel-and-stick URL of your order page.
On line advertising is effective for our audience, because the Web is instantly available. Here are some Web sites where our buyers might be looking for help. Some accept ads, some don't. But the ones that don't accept ads have lots of links to sites that do. The usual methods will be effective, of course: Google AdWords, Yahoo! Advertising, Bing Ads, and Everything You Need To Know About Sponsored Content.
But more targeted sites can be more cost-effective. The sites below provide resources that this audience seeks:
- Top7Business
- FastCompany
- Slacker Manager
- OfficePolitics.com
- American Management Association
- CareerJournal
- American Bar Association
- SurvivingOfficePolitics.com
- Politics-At-Work.com
- The Boston Globe
- BizBookNuggets.com
- SeekingSuccess.com
- Inc.com
- CEO Express
- Small Business CEO, which has an extensive list of recommended sites
- Business 2.0
If they're searching for resources on the Web, they're probably looking for some of these keywords and keyphrases:
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Comarketing and
Marketing Synergy Opportunities
If you're already marketing some products, you might find that the people you're already looking for are the same people who would be interested in 303 Secrets of Workplace Politics. Here are some products that buyers of this item might also be interested in acquiring:
Books, tapes or videos about workplace politics
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Some hardware items:
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| Coaching: consider advertising on the Web sites of or in the ezines of coaches or coach associations. Some examples: |
Resources
The vital statistics for this item:
| Title: | 303 Secrets of Workplace Politics |
| Author: | Richard Brenner Principal, Chaco Canyon Consulting |
| Format: | Acrobat |
| Price: | |
| Commission rate: | 50% |
| File size: | 1.4 MBytes |
| Delivery method: | Instant download |
| Sales page: | https://ChacoCanyon.com/cb/secrets-politics.shtml |
Here are some images you might want to use if you make Web pages of your own:
 | https://ChacoCanyon.com/images/covers/covers/secrets-politics-wp.png |
 | https://ChacoCanyon.com/images/covers/covers/secrets-politics-wp.png |
Links
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