This page helps ClickBank affiliates who are considering promoting our ebook, How to Spot a Troubled Project Before the Trouble Starts. It has resources and insights that might reduce the cost of devising a marketing program for this item, and describes the buyers in some detail.
The general reading audience for How to Spot a Troubled Project Before the Trouble Starts consists of people who participate in one or more of these activities:
- Lead, charter or sponsor projects
- Lead, manage or train project leads
- Manage project management offices
- General management
- Journalists who cover project management and project management failures
- Organizational leaders, especially of project-oriented organizations
- Investigators looking into organizational performance following project failures
- Expert witnesses specializing in prudent project management practice
First, here's something not to do: advertise in magazines that appeal to the target audience. Although members of this audience might subscribe to printed publications, they don't have much time to read them. And often, they're mobile — away from the office or traveling to distant cities. They don't want to carry the extra load of printed material. If you do want to advertise, send them postcards or advertise on line.
Postcards have two goals. First, if they're colorful, clever and have a low density of text, they will be read. And that's the first goal: to be read. The second goal of the postcard is to motivate the reader to go to your Web site for more information or to place the order. You can facilitate this by featuring your URL prominently, so that the postcard can become a quick "to-do" flag: it might be inserted in a book or briefcase as a reminder. You might even consider adding a peel-and-stick URL of your order page.
On line advertising is effective for our audience, because the Web is instantly available. Here are some Web sites where our buyers might be looking for help. Some accept ads, some don't. But the ones that don't accept ads have lots of links to sites that do. The usual methods will be effective, of course: Google AdWords, Yahoo! Advertising, Bing Ads, and Everything You Need To Know About Sponsored Content.
But more targeted sites can be more cost-effective. The sites below provide resources that this audience seeks:
- Slacker Manager
- American Management Association
- American Bar Association
- The Boston Globe
- CEO Express
- Small Business CEO, which has an extensive list of recommended sites
- Business 2.0
If they're searching for resources on the Web, they're probably looking for some of these keywords and keyphrases:
If you're already marketing some products, you might find that the people you're already looking for are the same people who would be interested in How to Spot a Troubled Project Before the Trouble Starts. Here are some products that buyers of this item might also be interested in acquiring:
The vital statistics for this item:
|Title:||How to Spot a Troubled Project Before the Trouble Starts|
Principal, Chaco Canyon Consulting
|File size:||596 KBytes|
|Delivery method:||Instant download|
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