Brief Coaching for Executives™

Are you an executive looking for private coaching for some specific situation? Are you concerned about getting stuck in some kind of long-term, intrusive coaching program that dances around the issue for three months before getting to the point?

Brief Coaching for Executives™ answers the coaching needs of the time-constrained executive. It offers a sharply focused, time-limited program of custom-tailored training and skills development based directly on the current experience and needs of the client. The issues addressed and the means of addressing them can be carefully selected and timed to a degree that's impossible in coaching programs of wider scope or in more group-oriented skills development modalities.

Why Brief Coaching?

The key elements that make Brief Coaching for Executives so successful are:

  • Minimal impact on workplace routine
  • Discretion
  • Joint development of narrowly focused goals and objectives

These three factors ensure a minimally invasive intervention with a results orientation.

Time and money are preciousThe approach is based on the work of Virginia Satir, a pioneering family therapist, renowned for her ability to help clients resolve issues of long standing very quickly. Fundamental to the approach is making a connection with the client. It is that connection that enables the coach and client to discover together new ways for the client to address the issues that arise in the client's work life.

Discretion is an essential element of the program. At no time will the coach appear publicly with the client in the workplace setting. This serves to protect the client from speculation and rumor, two burdens that affect performance of executives much more dramatically than they do the performance of those in positions of less visibility in the workplace. Discretion extends to everyone in the client's workplace — the content of the coaching program is never revealed to anyone.

What is Brief Coaching?

A Brief Coaching engagement begins with several in-person meetings in which the client and coach together explore how they might work together to uncover and address opportunities for improving client performance. Together, client and coach develop goals, objectives for the program, including a desired date for completion.

This joint exploration also serves as a means of getting acquainted and forming the connection that serves as a foundation for further work.

With goals, objectives and dates in mind, client and coach can then proceed. In this phase of the engagement, most communication is by telephone, though in-person meetings can play a part as needed. Telephone appointments are available at any time of day or night. In this way, we provide maximum flexibility to the client, while limiting the impact on the client's workplace routine.

When is Brief Coaching a good choice?

Brief Coaching is one approach of many possible. When would you consider it? For what kinds of situations? Three factors suggest it:

Immediate need
The intensive style and narrow focus of Brief Coaching help the client achieve results quickly.
Clear Direction
When the desired outcome is clearly defined, the client can focus on specific goals more easily.
When the client's organization and the client share a commitment to success together, both are more willing to supply the effort required to achieve that success through Brief Coaching.

Call today

Find out if Brief Coaching for Executives can help you. Contact me to discuss your specific situation, by email at or by telephone at (650) 787-6475, or toll-free at (866) 378-5470 in the continental US.

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