As the visitors filed out of the room, Glenn caught Cynthia's eye. Yep, she was just as disturbed as he was. "Buy you a cup a coffee?" he asked. She nodded, without energy, and looked down. Everyone else started to leave, so Glenn and Cynthia walked wordlessly together to San Jose, the coffee bar on Three West.
They poured two talls and sat down in a booth out of the way around the corner. She opened with "Well, that was a disaster. Why don't we cut out the middleman and just shoot each other in the feet?"
Glenn smiled. It would be funny, if it weren't true. They had just given a demo to top management of what everyone hoped would become their biggest customer, and things hadn't gone well. "What could we have done differently?" Glenn asked.
So over those two cups of coffee, and two more, they made up a list of tips for giving small demos, to avoid a disaster next time.
You could make a tip list, too. Here are some to get you started.
Small demos should bepersonal, conversational,
and flexible
- Avoid swarming
- If the size of your team is about the same as the size of the audience, they can feel overwhelmed, and they're unable to take in your carefully crafted message. In effect, you undermine your own effort. Find a way to limit the number of people in your organization who can attend, without offending anyone or making people feel excluded.
- Don't surround the audience
- Everyone on your team should sit or stand in a single arc that covers no more than a third of the circle around the audience. Surrounding creates a sense of danger — subliminal, but real.
- Have at most two designated speakers
- Let the conversation happen between the audience and the presenter. Occasionally, one other member of the presenter team might have something to add, or might answer a question. But if more than two people from the presenter team speak — not simultaneously of course — the message tends to cloud and you confuse the audience.
- Designate one speaker as primary
- When there are two speakers, contention and confusion is possible. To limit this, define roles. Let one person wear the "business" or "program" hat (B), and the other the "technical" hat (T). B should be primary, and T should defer to B.
- Let each other speak
- B should never interrupt T, and T should never interrupt B. Work out a gesture signal to indicate "stop talking" but don't interrupt each other.
- Support each other
- No matter what your partner says, let it stand. Chances are the audience will never remember it anyway. If you must comment, find a way to make your comment a supportive addition rather than a correction.
Publish your tip list on your intranet. And if you send me a copy, you'll help protect my feet, too. Top
Next Issue
Are your presentations — technical or otherwise — all they could be? Audiences at technical presentations, more than most, are at risk of death by dullness. Spare your audiences! Captivate them. Learn how to create and deliver technical presentations with elegance, power and impact. Read Terrific Technical Presentations, a stand-alone Web site filled with tips and techniques for creating powerful performances. Order Now!
These tips are excerpted from Terrific! Technical Presentations, my new ebook, which is filled with tips for people who give technical presentations large and small.
Reader Comments
- John Brtis
- Reminds me of an old joke…
- An old cow farmer goes to Sunday service and when it's time to start the preacher enters and sees that the cow farmer is the only person present. Rather flustered about what to do with only one other person in the church the preacher asks the farmer, "How do you think we should handle this?" The farmer drawls back, "Well…all I know is cows, but I know that if I go out to bring hay to the herd and I only find one cow, I still feed that cow." With a now clear understanding of what he needed to do, the preacher launched into a full service, including half a dozen songs, and a particularly well crafted thirty-minute sermon. At the end of this extravaganza, the preacher was saying his goodbyes to the farmer and asked him how he liked it. "Well," said the farmer, "all I know is cows, but if I go out to feed the herd and find only one cow, I don't dump the entire truck load of hay on her."
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Related articles
More articles on Personal, Team, and Organizational Effectiveness:
How We Avoid Making Decisions
- When an important item remains on our To-Do list for a long time, it's possible that we've found ways
to avoid facing it. Some of the ways we do this are so clever that we may be unaware of them. Here's
a collection of techniques we use to avoid engaging difficult problems.
Hot and Cold Running People
- Do you consider yourself a body linguist? Can you tell what people are thinking just by looking at gestures
and postures? Think again. Body language is much more complex and ambiguous than many would have us believe.
Social Distancing for Pandemic Flu
- It's time we all began to take seriously the warning about a possible influenza pandemic. Whether or
not your organization has a plan, you can do much to reduce your own chances of infection, and the chances
of mass infection, by adopting a set of practices known as social distancing.
Towards More Gracious Disagreement
- We spend a sizable chunk of time correcting each other. Some believe that we win points by being right,
or lose points by being wrong, but nobody seems to know who keeps the official score. Here are some
thoughts to help you kick the habit.
Guidelines for Sharing "Resources"
- Often, team members belong to several different teams. The leaders of teams whose members have divided
responsibilities must sometimes contend with each other for the efforts and energies of the people they
share. Here are some suggestions for sharing people effectively.
See also Personal, Team, and Organizational Effectiveness and Personal, Team, and Organizational Effectiveness for more related articles.
Forthcoming issues of Point Lookout
Coming February 12: On Substituting for a Star
- Newcomers to work groups have three tasks: to meet and get to know incumbent group members; to gain their trust; and to learn about the group's task and how to contribute to accomplishing it. All can be difficult; all are made even more difficult when the newcomer is substituting for a star. Available here and by RSS on February 12.
And on February 19: Yet More Ways to Waste a Meeting
- Experts have discovered that people have been complaining about meetings since the Bronze Age (3300-1200 BCE). Just kidding. But I'm probably right. As an aid to future archaeologists I offer this compilation of methods people use today to eliminate any possibility that a meeting might produce results worth the time spent. Available here and by RSS on February 19.
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