As the visitors filed out of the room, Glenn caught Cynthia's eye. Yep, she was just as disturbed as he was. "Buy you a cup a coffee?" he asked. She nodded, without energy, and looked down. Everyone else started to leave, so Glenn and Cynthia walked wordlessly together to San Jose, the coffee bar on Three West.
They poured two talls and sat down in a booth out of the way around the corner. She opened with "Well, that was a disaster. Why don't we cut out the middleman and just shoot each other in the feet?"
Glenn smiled. It would be funny, if it weren't true. They had just given a demo to top management of what everyone hoped would become their biggest customer, and things hadn't gone well. "What could we have done differently?" Glenn asked.
So over those two cups of coffee, and two more, they made up a list of tips for giving small demos, to avoid a disaster next time.
You could make a tip list, too. Here are some to get you started.
Small demos should bepersonal, conversational,
and flexible
- Avoid swarming
- If the size of your team is about the same as the size of the audience, they can feel overwhelmed, and they're unable to take in your carefully crafted message. In effect, you undermine your own effort. Find a way to limit the number of people in your organization who can attend, without offending anyone or making people feel excluded.
- Don't surround the audience
- Everyone on your team should sit or stand in a single arc that covers no more than a third of the circle around the audience. Surrounding creates a sense of danger — subliminal, but real.
- Have at most two designated speakers
- Let the conversation happen between the audience and the presenter. Occasionally, one other member of the presenter team might have something to add, or might answer a question. But if more than two people from the presenter team speak — not simultaneously of course — the message tends to cloud and you confuse the audience.
- Designate one speaker as primary
- When there are two speakers, contention and confusion is possible. To limit this, define roles. Let one person wear the "business" or "program" hat (B), and the other the "technical" hat (T). B should be primary, and T should defer to B.
- Let each other speak
- B should never interrupt T, and T should never interrupt B. Work out a gesture signal to indicate "stop talking" but don't interrupt each other.
- Support each other
- No matter what your partner says, let it stand. Chances are the audience will never remember it anyway. If you must comment, find a way to make your comment a supportive addition rather than a correction.
Publish your tip list on your intranet. And if you send me a copy, you'll help protect my feet, too. Top
Next Issue
Are your presentations — technical or otherwise — all they could be? Audiences at technical presentations, more than most, are at risk of death by dullness. Spare your audiences! Captivate them. Learn how to create and deliver technical presentations with elegance, power and impact. Read Terrific Technical Presentations, a stand-alone Web site filled with tips and techniques for creating powerful performances. Order Now!
These tips are excerpted from Terrific! Technical Presentations, my new ebook, which is filled with tips for people who give technical presentations large and small.
Reader Comments
- John Brtis
- Reminds me of an old joke…
- An old cow farmer goes to Sunday service and when it's time to start the preacher enters and sees that the cow farmer is the only person present. Rather flustered about what to do with only one other person in the church the preacher asks the farmer, "How do you think we should handle this?" The farmer drawls back, "Well…all I know is cows, but I know that if I go out to bring hay to the herd and I only find one cow, I still feed that cow." With a now clear understanding of what he needed to do, the preacher launched into a full service, including half a dozen songs, and a particularly well crafted thirty-minute sermon. At the end of this extravaganza, the preacher was saying his goodbyes to the farmer and asked him how he liked it. "Well," said the farmer, "all I know is cows, but if I go out to feed the herd and find only one cow, I don't dump the entire truck load of hay on her."
Your comments are welcome
Would you like to see your comments posted here? rbrenEQuetChPjwYBDxmgner@ChacxXTxBssoFmfDfMugoCanyon.comSend me your comments by email, or by Web form.
About Point Lookout
Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.
Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
Related articles
More articles on Personal, Team, and Organizational Effectiveness:
Learn from the Mastodon
- Not long ago, Mastodons roamed North America in large numbers. Cousins to the elephant, they thrived
in the cool, sub-glacial climate. But the climate warmed, and human hunters arrived. The Mastodon couldn't
adapt, and now it's extinct. Change is now coming to your profession. Can you adapt?
Email Antics: II
- Nearly everyone complains that email is a time waster. Yet much of the problem results from our own
actions. Here's Part II of a little catalog of things we do that help waste our time.
It's a Wonderful Day!
- Most knowledge workers are problem solvers. We work towards goals. We anticipate problems as best we
can, and when problems appear, we solve them. But our focus on anticipating problems can become a problem
in itself — at work and in Life.
Take Charge of Your Learning
- Many of us let others set our learning agendas — peers, employers, or the mass media. But you
can gain much both personally and professionally by setting your own learning agenda.
The Reification Error and Performance Management
- Just as real concrete objects have attributes, so do abstract concepts, or constructs. But attempting
to measure the attributes of constructs as if they were the attributes of real objects is an example
of the reification error. In performance management, committing this error leads to unexpected and unwanted
results.
See also Personal, Team, and Organizational Effectiveness for more related articles.
Forthcoming issues of Point Lookout
Coming May 25: On Reporting Noncompliance
- Regulating compliance with process design in organizations requires monitoring process usage. Typically, process monitors depend on reports by process participants. In blame-oriented cultures, fear of retribution can limit what these reports contain. Available here and by RSS on May 25.
And on June 1: Mental Accounting and Technical Debt
- In many organizations, technical debt has resisted efforts to control it. We've made important technical advances, but full control might require applying some results of the behavioral economics community, including a concept they call mental accounting. Available here and by RSS on June 1.
Coaching services
I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenEQuetChPjwYBDxmgner@ChacxXTxBssoFmfDfMugoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.
Get the ebook!
Past issues of Point Lookout are available in six ebooks:
- Get 2001-2 in Geese Don't Land on Twigs (PDF, )
- Get 2003-4 in Why Dogs Wag (PDF, )
- Get 2005-6 in Loopy Things We Do (PDF, )
- Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
- Get 2009-10 in The Questions Not Asked (PDF, )
- Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )
Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info
Public seminars
- The Power Affect: How We Express Our Personal Power
Many
people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.
- A recording of a program presented June 29, 2017, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 29, 2017, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 29, 2017, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- Bullet Points: Mastery or Madness?
Decis
ion makers in modern organizations commonly demand briefings in the form of bullet points or a series of series of bullet points. But this form of presentation has limited value for complex decisions. We need something more. We actually need to think. Briefers who combine the bullet-point format with a variety of persuasion techniques can mislead decision makers, guiding them into making poor decisions. Read more about this program.
- A recording of a program presented June 24, 2020, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 24, 2020, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 24, 2020, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
Follow Rick





Recommend this issue to a friend
Send an email message to a friend
rbrenEQuetChPjwYBDxmgner@ChacxXTxBssoFmfDfMugoCanyon.comSend a message to Rick
A Tip A Day feed
Point Lookout weekly feed
