When leaders try to motivate their organizations for Change, we sometimes hear justifications like, "The definition of insanity is doing the same thing over and over again and expecting different results." Or sometimes we hear, "If you keep doin' what you're doin', you'll keep gettin' what you're gettin'."

Artist's concept of the robotic explorer Opportunity on Mars. Photo courtesy U.S. NASA Jet Propulsion Laboratory.
The reasoning is, "We're all unhappy with what's happening now, so let's try this new proposal — it's bound to be better." Plausible enough, until you think about it a little more carefully. Here are three reasons for doubt.
- We can't really do the same thing twice
- We might like to believe that an organization can reliably repeat a set of actions, but if people are involved, it isn't really true. First, management rarely has a level of control over the rest of the employees sufficient to justify the claim that exact repetition is possible. But more important, we as people don't have that kind of control of our own actions — we're humans, not robots. We have good days and bad. Precise repetition is impossible, and that's often one reason why results are so variable.
- The context is always changing
- Even if we could repeat a set of actions precisely, the context in which we act is always changing, and that affects the outcome. Imagine a football team believing that since they scored once using a certain play, all they have to do to win is to execute that same play exactly again and again. The folly of that belief is evident as soon as you recall that there's another team of thinking people on the field. And so it is in business.
- We can't know everything about the circumstances
- We're humans, not robots.
We have good days and
bad. Precise repetition
is impossible.Even if we could repeat our actions precisely, and even if the context were constant, we can't be certain that the initial circumstances are what we think they are, because we can't know all there is to know about them. That is, we choose our actions based on the situation, and that choice requires that we identify the situation. Since the world is far more complex than we can grasp, we use our intuition — we guess. And we can't be certain that we make the same guess in the same circumstances every time.
Given all this, a more accurate version of the slogan might be, "The definition of insanity is doing precisely the same thing over and over again, ensuring identical circumstances and a deterministic universe, and expecting different results." But then, that slogan isn't nearly facile enough for the intended effect.
One of the salient features of insanity (which isn't a clinical term anyway) must surely be an inability to grasp reality. It seems clear that the old saw defining insanity fails to grasp reality. When it comes to doing the same thing over and over again, expecting the same results might be even loopier than expecting different results. Top
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Related articles
More articles on Organizational Change:
Is It Really Resistance?
- The term resistance, as used in the context of organizational change, describes our reluctance
to abandon the status quo. But it's a loaded term, because it devalues that reluctance. When we approach
change with this model of reluctance in mind, we sabotage our own efforts.
Patching Up the Cracks
- When things repeatedly "fall through the cracks," we're not doing the best we can. How can
we deal with the problem of repeatedly failing to do what we need to do? How can we patch up the cracks?
Organizational Roots of Toxic Conflict
- When toxic conflict erupts in a team, cooperation ends and person-to-person attacks begin. Usually we
hold responsible the people involved. But in some cases, the organization is the root cause, and then
replacing or disciplining the people might not help.
Cyber Rumors in Organizations
- Rumor management practices in organizations haven't kept up with rumor propagation technology. Rumors
that propagate by digital means — cyber rumors — have longer lifetimes, spread faster, are
more credible, and are better able to reinforce each other.
When Your Boss Leaves Before You Do
- At some point in your career, your supervisor will leave his or her position and you'll end up reporting
to someone else. It can be a harrowing experience, even if you prepare. Nevertheless, preparation usually
produces a better outcome than winging it.
See also Organizational Change and Organizational Change for more related articles.
Forthcoming issues of Point Lookout
Coming May 14: Working with the Overconfident
- A cognitive bias known as the Overconfidence Effect causes us to overestimate the reliability of our judgments. Decisions we make based on those judgments are therefore suspect. But there are steps we can take to make our confidence levels more realistic, and thus make our decisions more reliable. Available here and by RSS on May 14.
And on May 21: Mismanaging Project Managers
- Most organizations hold project managers accountable for project performance. But they don't grant those project managers control of needed resources. Nor do they hold project sponsors or other senior managers accountable for the consequences of their actions when they interfere with project work. Here's a catalog of behaviors worth looking at. Available here and by RSS on May 21.
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