On October 14, 2011, the Apple iPhone 4S first became available for sale. Lines formed at Apple stores around the world, and pre-release sales of a million units broke all records for mobile phones. Though no buyers had yet seen it, they felt that the new phone was a welcome change.
On September 21, 1867, the British Medical Journal published a pioneering paper entitled, "On the Antiseptic Principle in the Practice of Surgery," by British surgeon Joseph Lister (1827-1912), in which he advocated sterilization of instruments to prevent infection following surgery. His methods were rapidly adopted throughout Britain. Not so in the United States. The failure of the U.S. medical community to embrace the changes Lister advocated was most unfortunate for President James Garfield, who, on July 2, 1881, was the victim of an assassination attempt in which two bullets struck him. Efforts by surgeons to trace one of the bullets, using their unwashed fingers and unsterilized instruments, led to massive infections. Garfield finally succumbed to a heart attack on September 19.
One change was overwhelmingly welcomed; the other shunned. Why? It's an important question, because our assessments of the net value of changes can be most unreliable. Here's Part I of a catalog of factors that can distort our assessment of changes.
- Inability to grasp circumstantial complexity
- All change involves both losses and gains, but between them there is a fundamental asymmetry. When we experience a loss, it's usually a loss of something we know well. When we experience a gain, it's usually a gain of something we don't yet fully appreciate. Because we don't have it, it's difficult to understand the full scope of its benefits.
- Like all circumstances, the full circumstances of the new status quo are complex. Until we fully adapt to the change, we tend to understand our losses more easily than our gains. That's one reason why our assessment of the net value of a coming change can tend to bias us against it.
- The seductiveness of simplicity
- Some changes appear All change involves both
losses and gains, but
between them there is a
fundamental asymmetrysimple. Whether by design or by happenstance, these changes seem to be minor, or they promise to simplify dramatically some parts of our lives. We tend to welcome these changes even before we understand their full implications.
- The error we make here is confusing the change, which seems simple, with the circumstances surrounding the change, which are always complex. This error is responsible for many of the mishaps we call unintended consequences. For most systems, which are far more complex than we appreciate, changing one element can ripple through the system in ways we can understand only after the system demonstrates them to us.
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Even though the U.S. medical community spurned Lister's methods, some were convinced. In 1879, Listerine was first formulated. At the time, it was intended as a solution for sterilizing surgical instruments. For more about Joseph Lister, see his biography in Wikipedia. See Wikipedia also for more about Listerine. For the story of James Garfield, see the new book by Candice Millard: Destiny of the Republic: A Tale of Madness, Medicine and the Murder of a President.
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More articles on Organizational Change:
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can be so frustrating that we want to start the company over again. Here are some tips for managing
large-scale cultural change.
- Conventional Foolishness
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beliefs are so obvious that they're unquestioned and even unnoticed, there's an opportunity to leap
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- Plenty of Blame to Go Around
- You may have heard the phrase "plenty of blame to go around," or maybe you've even used it
yourself. Although it sometimes does bring an end to immediate finger pointing, it also validates blame
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- A clear understanding of Power, Authority, and Influence depends on familiarity with the kinds of authority
found in organizations. Here's Part I of a little catalog of authority classes.
- Patching Up the Cracks
- When things repeatedly "fall through the cracks," we're not doing the best we can. How can
we deal with the problem of repeatedly failing to do what we need to do? How can we patch up the cracks?
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- Shared information bias is widely believed to lead to bad decisions. But over time, it can erode a group's ability to assess reality accurately. That can lead to a widening gap between reality and the group's perceptions of reality. Available here and by RSS on December 12.
- And on December 19: Embarrassment, Shame, and Guilt at Work: Creation
- Three feelings are often confused with each other: embarrassment, shame, and guilt. To understand how to cope with these feelings, begin by understanding what different kinds of situations we use when we create these feelings. Available here and by RSS on December 19.
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- The Power Affect: How We Express Our Personal Power
- Many people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.