
Selling an idea
To execute their projects, project champions must secure resources from their organizations. Whether proposing new ideas, or seeking additional resources to continue work on existing efforts, they're in the role of "sellers." They must seek approval for resources from decision makers — "buyers" in this situation. Risk creep happens when the decisions of buyers and sellers introduce unrecognized risk into the projects they pursue together. Here are three sources of risk creep. For more examples, see Part I.
- Organizational blind spots
- By applying to new efforts the patterns we used for past efforts, we often leave unaddressed whatever risks the past efforts didn't encounter. Most organizations have risk blind spots. The risks that are overlooked or underestimated tend to be correlated across similar efforts, because of knowledge and experience sharing, and because management tends to hire and promote people of similar strengths and abilities. In some cases, people with unique experiences or unusual knowledge might encounter resistance upon offering those experiences or knowledge, or upon incorporating their insights into plans and proposals. Thus, organizations not only have blind spots, but also harbor mechanisms that tend to maintain those blind spots.
- Sellers exploit the biases of buyers
- Intentionally By applying to new efforts the
patterns we used for past efforts,
we often leave unaddressed whatever
risks the past efforts didn't encounteror inadvertently, buyers disclose their personal preferences to sellers, who then use that information in the selling process, to make their proposals more appealing to buyers. In some cases, this tailoring requires biased assessments of risks of the proposed project. Risk then creeps into the project, even when neither buyer nor seller is aware of the bias. These biases affect sellers not only in how they position their proposals, but also in their choices of what to propose. Some perfectly sound ideas are never even proposed, because the sellers mistakenly believe the buyers wouldn't be interested. - Both buyers and sellers exploit urgency
- When we regard pursuing an idea as urgent, we're more likely to accept risks, more likely to underestimate risks, and more likely to overlook risks. Both buyers and sellers contribute. Some buyers have preconceived ideas about what's important. Whether or not they're correct, they communicate their preconceptions to sellers to encourage them to propose the kinds of ideas they favor. At times buyers add a dash of urgency to these communications to attract the most capable sellers. This biases the portfolio of proposals they receive by replacing importance with urgency. As an element of their "sales pitch," some sellers assert, "…we must do this now or miss the opportunity." This replaces the question of the importance of the proposed objective, with a question of timing. When this happens, both buyer and seller may be mistaking urgency for importance. Whether buyers or sellers exploit urgency, risk creeps in.
Risk is a fact of life. Risk creep need not be. Use open conversations to mitigate risk creep risk. First in this series Top
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Related articles
More articles on Project Management:
Resuming Projects: Team Morale
- Sometimes we cancel a project because of budgetary constraints. We reallocate its resources and scatter
its people, and we tell ourselves that the project is on hold. But resuming is often riskier, more difficult
and more expensive than we hoped. Here are some reasons why.
Beyond Our Control
- When bad things happen, despite our plans and our best efforts, we sometimes feel responsible. We failed.
We could have done more. But is that really true? Aren't some things beyond our control?
Projects as Proxy Targets: II
- Most projects have both supporters and detractors. When a project has been approved and execution begins,
some detractors don't give up. Here's Part II of a catalog of tactics detractors use to sow chaos.
More Obstacles to Finding the Reasons Why
- Retrospectives — also known as lessons learned exercises or after-action reviews — sometimes
miss important insights. Here are some additions to our growing catalog of obstacles to learning.
Should We Do This?
- Answering the question, "Should we do this?" is among the more difficult decisions organizational
leaders must make. Weinberger's Six Tests provide a framework for making these decisions. Careful application
of the framework can prevent disasters.
See also Project Management and Personal, Team, and Organizational Effectiveness for more related articles.
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- Precision in both writing and speech can be critical in determining the success of collaborations in the modern workplace. Precision is especially important when we distinguish between what we surmise or assume and what we actually know. Available here and by RSS on July 13.
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