Since companies sometimes tackle projects that they have no hope of completing successfully, your project might be completely wrong for your company. How can you tell whether your project is a fit for your company?
Canada Geese like to land on water, though sometimes they will land on ice, snow, or grass, if necessary. They never even try to land on twigs, as sparrows do. They're too big for that, and webbed feet aren't much good for gripping twigs. Canada Geese do some things well, and others less well. Somehow they know what works for them and what doesn't. They stick with what they do well. For goose or gander, a twig landing might be the last dumb move it makes.
Unlike geese, companies sometimes tackle projects that they have no hope of completing successfully. So there's always a chance that your project is wrong for your company. How can you tell if your company is a goose trying to land on a twig? Here are five factors that can keep a project from being the last dumb move your company makes.

Canada Geese. Photo by Glen Smart, courtesy U.S. Fish and Wildlife Service.
- Organizational experience
- Flocks of geese know their territory pretty well. They know from experience where to find food and shelter. Make sure that your project is like something your company has done before. If it's a radical departure, keep it small.
- Staff experience
- Goslings spend their first summer of life learning from their elders how to be geese. They train hard until they know what they need to survive. Use your experienced people as mentors. Have them show the others, and use every project as an opportunity to transfer skills and to practice. If you don't have enough experienced people, hire more.
- Failure shouldn't threaten the enterprise
- If a goose did try to land on a twig, it couldn't hold on. It would fall, and it might break a wing or leg. Geese don't try to land on twigs. If you don't successfully complete your project, failure shouldn't threaten the existence of the enterprise. A bet-the-ranch proposition is a bad bet.
- When it's time to migrate, migrate
- Geese stay in a place as long as it meets their needs. When it gets too cold or too hard to find food, they move on. Even though a project is compatible with what your company has done before, it can still be a mistake if the marketplace has moved on and left the company behind.
- Stretch projects should be compatible
- Unlike geese,companies
sometimes tackle projects
that they have no hope
of completing successfully - Geese are large, in part, because they eat leaves and grass and have to process lots of food. If a goose wanted to land on twigs, it would have to be small, which would require a change of diet and lots of evolution. "Stretch" projects can help adapt a company to changing markets. But choose stretch projects wisely. A project that's inherently incompatible with what the company already does well isn't a "stretch" project — it's a "break" project.
The article you've been reading is an archived issue of Point Lookout, my weekly newsletter. I've been publishing it since January, 2001, free to all subscribers, over the Web, and via RSS. You can help keep it free by donating either as an individual or as an organization. You'll receive in return my sincere thanks — and the comfort of knowing that you've helped to propagate insights and perspectives that can help make our workplaces a little more human-friendly. More
For more about Canada Geese, visit the Web site of the US Fish and Wildlife Service Horicon National Wildlife Refuge or the Stillwater National Wildlife Refuge Complex.
Your comments are welcome
Would you like to see your comments posted here? rbrenZLkFdSHmlHvCaSsuner@ChacbnsTPttsdDaRAswloCanyon.comSend me your comments by email, or by Web form.About Point Lookout
Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.
Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
Related articles
More articles on Project Management:
Project Improvisation and Risk Management
- When reality trips up our project plans, we improvise or we replan. When we do, we create new risks
and render our old risk plans obsolete. Here are some suggestions for managing risks when we improvise.
Publish an Internal Newsletter
- If you're responsible for an organizational effort with many stakeholders, communicating with them is
important to success. Publishing an internal newsletter is a great way to keep them informed.
Projects as Proxy Targets: I
- Some projects have detractors so determined to prevent project success that there's very little they
won't do to create conditions for failure. Here's Part I of a catalog of tactics they use.
Ten Approaches to Managing Project Risks: I
- Risk management usually entails coping with losses if they do occur. Here's Part I of a concise summary
of the options for managing risk.
Wishful Thinking and Perception: I
- How we see the world defines our experience of it, because our perception is our reality. But how we
see the world isn't necessarily how the world is.
See also Project Management for more related articles.
Forthcoming issues of Point Lookout
Coming March 29: Time Slot Recycling: The Risks
- When we can't begin a meeting because some people haven't arrived, we sometimes cancel the meeting and hold a different one, with the people who are in attendance. It might seem like a good way to avoid wasting time, but there are risks. Available here and by RSS on March 29.
And on April 5: The Fallacy of Division
- Errors of reasoning are pervasive in everyday thought in most organizations. One of the more common errors is called the Fallacy of Division, in which we assume that attributes of a class apply to all members of that class. It leads to ridiculous results. Available here and by RSS on April 5.
Coaching services
I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenZLkFdSHmlHvCaSsuner@ChacbnsTPttsdDaRAswloCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.
Get the ebook!
Past issues of Point Lookout are available in six ebooks:
- Get 2001-2 in Geese Don't Land on Twigs (PDF, )
- Get 2003-4 in Why Dogs Wag (PDF, )
- Get 2005-6 in Loopy Things We Do (PDF, )
- Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
- Get 2009-10 in The Questions Not Asked (PDF, )
- Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )
Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info
Follow Rick





Recommend this issue to a friend
Send an email message to a friend
rbrenZLkFdSHmlHvCaSsuner@ChacbnsTPttsdDaRAswloCanyon.comSend a message to Rick
A Tip A Day feed
Point Lookout weekly feed

- Your stuff is brilliant! Thank you!
- You and Scott Adams both secretly work here, right?
- I really enjoy my weekly newsletters. I appreciate the quick read.
- A sort of Dr. Phil for Management!
- …extremely accurate, inspiring and applicable to day-to-day … invaluable.
- More