Ten Reasons Why You Don't Always Get What You Measure: I

Many believe that "You get what you measure." The belief persists, in part, because of anecdotal evidence; because some experiments do appear to be consistent with the assertion; and because so many of us believe that the rest of us believe it.

Still, there are reasons to question its validity. What follows is a catalog of possible explanations for variances between the promise and the reality of metrics-based management. In this Part I, we examine three assumptions underlying the measurement process. See Part II and Part III for more.

We assume that indirect measurements work

Sometimes we try to measure attributes that aren't directly measurable. For instance, when we try to measure immeasurables like loyalty or initiative, we actually measure something else that we assume is highly correlated with what we're trying to measure. We usually do this using interviews or surveys.

But too often, rigorous proof of the assumed correlation is unavailable. Sometimes, we comfort ourselves, saying, "it's so obvious," but this is risky — the history of management, psychology, and science is replete with assumptions that, though obvious, were nonetheless false.

We assume that all attributes are measurable

The word "measurement" evokes our experiences determining physical attributes like length, weight, or temperature. This leads us to assume that whatever we want to know can be determined by a suitable measurement, but that assumption can lead to trouble. Consider something as important as progress. Suppose a team has been working for three weeks, when, suddenly, someone realizes that their entire approach will never work. This is certainly progress — they've learned something important. But it probably won't register as progress in the organization's metrics. Most likely, it will be reported as a setback.

Measuring nonphysical We assume (wrongly)
that all organizational
attributes are measurableattributes, such as the advance of knowledge, is often possible when changes are incremental. But at times, our metrics fail, and they tend to fail precisely when we most want to know where we stand.

We assume that objectivity implies precision

Sometimes we use measures that are objective but imprecise. That is, we assume wrongly that multiple identical measurements would yield nearly identical results. For instance, when we measure attitudes using a survey "instrument," we assume that the results we obtain are relatively context-independent. We don't actually know that the results are independent of, say, the time of the month, or the price of the company's shares — we just assume it.

Rarely do we test these assumptions. Indeed, we often assume that these factors do affect the results. We know this because we sometimes observe organizations gaming the measurement for favorable results, or trying to influence the results by releasing favorable news.

Assumptions like these can account for some — not all — of the poor performance of metrics-based management. In a future issue, we'll examine the effects of employee behavior.  Top    Next Issue

Are your projects always (or almost always) late and over budget? Are your project teams plagued by turnover, burnout, and high defect rates? Turn your culture around. Read 52 Tips for Leaders of Project-Oriented Organizations, filled with tips and techniques for organizational leaders. Order Now!

Your comments are welcome

About Point Lookout

Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.

This article in its entirety was written by a human being. No machine intelligence was involved in any way.

Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.

Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.

Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.

Related articles

More articles on Personal, Team, and Organizational Effectiveness:

When Your Boss Is a Micromanager

If your boss is a micromanager, your life can be a seemingly endless misery of humiliation and frustration. Changing your boss is one possible solution, but it's unlikely to succeed. What you can do is change the way you experience the micromanagement.

Holey Grails

How much of the time and energy you spend in meetings goes to finding the best way? or a better way? It's of questionable value unless you first agree on what you mean by "better" or "best."

Still More Things I've Learned Along the Way

When I have an important insight, or when I'm taught a lesson, I write it down. Here's another batch from my personal collection.

Performance Issues for Nonsupervisors

If, in part of your job, you're a nonsupervisory leader, such as a team lead or a project manager, you face special challenges when dealing with performance issues. Here are some guidelines for nonsupervisors.

On Schedule Conflicts

Schedule conflicts happen from time to time, even when the organization is healthy and all is well. But when schedule conflicts are common, they might indicate that the organization is trying to do too much with too few people.

See also Personal, Team, and Organizational Effectiveness and Critical Thinking at Work for more related articles.

Forthcoming issues of Point Lookout

Coming September 27: On Working Breaks in Meetings

When we convene a meeting to work a problem, we sometimes find that progress is stalled. Taking a break to allow a subgroup to work part of the problem can be key to finding simple, elegant solutions rapidly. Choosing the subgroup is only the first step. Available here and by RSS on September 27.

And on October 4: Self-Importance and Conversational Narcissism at Work: I

Conversational narcissism is a set of behaviors that participants use to focus the exchange on their own self-interest rather than the shared objective. This post emphasizes the role of these behaviors in advancing a narcissist's sense of self-importance. Available here and by RSS on October 4.

Coaching services

I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenogMhuqCxAnbfLvzbner@ChacigAthhhYwzZDgxshoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.

Get the ebook!

Past issues of Point Lookout are available in six ebooks:

• Get 2001-2 in Geese Don't Land on Twigs (PDF, )
• Get 2003-4 in Why Dogs Wag (PDF, )
• Get 2005-6 in Loopy Things We Do (PDF, )
• Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
• Get 2009-10 in The Questions Not Asked (PDF, )
• Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )

Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info