
The George Foster Peabody Award. The Peabody Awards are given annually for international excellence in programming. Through most of their history, recipients have been in radio or television broadcasting, but that is now changing to include Web-based media. The awards are administered by the Henry W. Grady College of Journalism and Mass Communication at the University of Georgia, and unlike many media awards, there is no set number each year. Nor are they given in pre-determined categories such as Best Documentary or Best Actress. That is, to their credit, they do not suffer from the Manager-of-the-Year problem. According to the Peabody Web site: "Each year, from more than one thousand entries, the Peabody Board selects outstanding works exhibiting excellence, distinguished achievement, and meritorious service by radio and television networks, stations, cable television organizations, producing organizations, and individuals. Though there is no set number of awards, no more than 36 have ever been presented in a single year."
Incentive programs usually work less effectively than we hoped, and sometimes less effectively than we believe. Rarely do we measure incentive effectiveness, and if we do, the measurement is problematic at best. Still, some practices related to incentives are probably counterproductive, and it's easy to find ways to improve. Here are some insights that might help improve incentive programs.
- Motivational power isn't proportional to market value
- We tend to ascribe a "motivational power" to incentives that's roughly proportional to the monetary value of the incentive. Generally, a trip to Hawaii is believed to have greater motivational power than an iPod.
- But motivational power isn't necessarily proportional to market value. For instance, an employee with a chronically ill child might not be able to take a trip to Hawaii — ever. Moreover, some incentives have emotional power but almost no economic value — like the Peabody Awards.
- Parallel incentive programs sometimes interact unfavorably
- Many incentive programs have parallel threads that interact outside our awareness. Interactions occur when people are eligible for more than one incentive. For instance, "if you win this, you can't win that." Some organizations have policies prohibiting sequential wins.
- These effects can demoralize. Winners of incentives from which others have been disqualified can feel that their awards have been cheapened. The resulting benefits the organization was hoping for might not materialize.
- Spacing recognition awards makes them more effective
- The effects of recognition awards don't accumulate, like say, money, because the effects of two awards are reduced when they occur close together.
- Recognition has powerful, positive impact. But for recognition events to be distinctive, leave some space between them.
- Let the work define award periods
- In many organizations, all awards have the same "period of performance," synchronized to the calendar or fiscal year. This practice increases the chances of interactions, and might not make sense for people assigned to longer-term projects that overlap years.
- Motivational power isn't
necessarily proportional
to market valueTry staggering the periods of performance to limit interactions, and to allow for equal recognition of contributors to long-duration projects. - Incentives can actually have negative value
- Incentives can actually demotivate. For instance, designating only one "Engineer of the Year" or "Manager of the Year" can be demoralizing when, year after year, we must pass over many important contributors, who might see little prospect of justice ever being done. When some efforts are considered "primary" and others "secondary," the chances of winning awards for secondary activities are usually small, or they seem small to most employees.
- Summing the total effects of all demoralization, the "X Person of the Year" award might actually have a net negative effect on overall productivity.
However powerful incentives are, they don't change firmly held beliefs. Only the believers of the beliefs can do that. If you doubt this, try changing others' beliefs about incentives. Top
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Related articles
More articles on Personal, Team, and Organizational Effectiveness:
Who Would You Take With You to Mars?
- What makes a great team? What traits do you value in teammates? Project teams can learn a lot from the
latest thinking about designing teams for extended space exploration.
Team-Building Travails
- Team-building is one of the most common forms of team "training." If only it were the most
effective, we'd be in a lot better shape than we are. How can we get more out of the effort we spend
building teams?
When Stress Strikes
- Most of what we know about person-to-person communication applies when levels of stress are low. But
when stress is high, as it is in emergencies, we're more likely to make mistakes. Knowing those mistakes
in advance can be helpful in avoiding them.
How to Foresee the Foreseeable: Recognize Haste
- When trouble arises after we commit to a course of action, we sometimes feel that the trouble was foreseeable.
One technique for foreseeing the foreseeable depends on recognizing haste in the decision-making process.
How to Foresee the Foreseeable: Preferences
- When people collaborate on complex projects, the most desirable work tends to go to those with highest
status. When people work alone, they tend to spend more time on the parts of the effort they enjoy.
In both cases, preferences rule. Preferences can lead us astray.
See also Personal, Team, and Organizational Effectiveness for more related articles.
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