Senator Carter Glass (Democrat of Virginia) and Representative Henry B. Steagall (Democrat, Alabama Third), the co-sponsors of the Glass-Steagall Act, also known as the Banking Act of 1933. It was this law that established the Federal Deposit Insurance Corporation, which to this day insures deposits at U.S. banking institutions. This insurance mechanism is generally regarded as having prevented bank runs, which were common in the years prior to the adoption of Glass-Steagall, and in most if not all economic panics in the decades prior to the Great Depression. It was an examination of these panics and the Depression, and their causes, that led to the idea of deposit insurance as a means of breaking the feedback loop that had been intensifying economic slowdowns. Other portions of Glass-Steagall, notably those limiting the activities that insured institutions were permitted to undertake, were repealed in 1999. Within eight years of that repeal, the U.S. economy experienced its most intense contraction since the passage of Glass-Steagall, a contraction from which it and the world have not yet recovered. It's possible — even likely — that the repeal of Glass-Steagall is a failed idea. Perhaps the recently enacted Dodd-Frank Wall Street Reform and Consumer Protection Act is a step toward harvesting some learning from that error. Photo courtesy Wikimedia.
Your team is stuck. The approach you were using has failed, or it can't possibly be finished in time — if ever. A solution is needed yesterday. So you assemble a small group to generate some new options. The most popular method in such situations is brainstorming, and for many of us, it's the only method we know. As good as it is, there are techniques we can use to make brainstorms even more productive. One method works by exploiting failed ideas.
By examining the ideas we've already tried or rejected, we can generate new ideas we might have missed otherwise. And we can do this within the familiar structure of a brainstorming session.
Here's an example. Suppose we have a blown out oil well on the floor of the Gulf of Mexico, and it's gushing oil all over the ocean. Hey, it could happen. We want to collect all the spilled oil. We've tried burning it, dragging booms behind boats, and skimming it off the surface into supertankers, but nothing has worked.
So we ask, what's fundamentally wrong with these approaches? Actually, it's basic geometry. These methods are all point-oriented — the fire we light burns at a single point, the mouth of the boom loop we drag behind the boats is narrow, as is the prow of the supertanker skimmer. Compared to the surface of the Gulf, these are points, while the oil is spread unevenly over a big part of the ocean surface. To capture material spread over a surface, we need a surface-oriented approach, not a point-oriented approach.
A more effective method might involve tens or hundreds of thousands of small, possibly robotic, skimmers working close enough to mother ships to free them of storage and separation functions. In effect, a fleet of oil-seeking mega-Roombas.
Luckily, the problems you face are probably smaller scale than that. Here are some questions that will generate ideas using what is already known about failures.
- About failure
- Why have the ideas we've tried failed? If we were to try them again, would they fail the same way or would they fail in new ways? What did their failures have in common?
- About new ideas
- How does this new idea Why have the ideas we've tried
failed? If we were to try
them again, would they
fail the same way?differ from others we've tried or rejected? If it doesn't differ by much, how can we make it more novel? - About costs
- How expensive is exploring this idea? How can we make exploration cheaper? Can we pilot it? How expensive would it be to implement?
- About completeness
- What parts of the problem would this idea resolve? What parts of the problem would remain? Why?
- About effectiveness
- If we implement this idea would it move us forward? What can we change about this idea to make it even more effective?
You get the idea. Now, if you were to try to exploit failed ideas, and the suggestions above all failed, what else could you do? 
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More articles on Effective Meetings:
Discussion Distractions: II- Meetings are less productive than they might be, if we could learn to recognize and prevent the most
common distractions. Here is Part II of a small catalog of distractions frequently seen in meetings.
The End-to-End Cost of Meetings: II- Few of us realize where all the costs of meetings really are. Some of the most significant cost sources
are outside the meeting room. Here's Part II of our exploration of meeting costs.
Start the Meeting with a Check-In- Check-ins give meeting attendees a chance to express satisfaction or surface concerns about how things
are going. They're a valuable aid to groups that want to stay on course, or get back on course when needed.
Chronic Peer Interrupters: II- People use a variety of tactics when they're interrupted while making contributions in meetings. Some
tactics work well, while others carry risks of their own. Here's Part II of a little survey of those tactics.
Interrupting Others in Meetings Safely: I- In meetings we sometimes feel the need to interrupt others to offer a view or information, or to suggest
adjusting the process. But such interruptions carry risk of offense. How can we interrupt others safely?
See also Effective Meetings and Problem Solving and Creativity for more related articles.
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And on October 11: Self-Importance and Conversational Narcissism at Work: II- Self-importance is one of four major themes of conversational narcissism. Knowing how to recognize the patterns of conversational narcissism is a fundamental skill needed for controlling it. Here are eight examples that emphasize self-importance. Available here and by RSS on October 11.
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