
The Messerschmitt Me 262, which was the first jet fighter to fly in combat. The German military was known for deploying new technologies far in advance of the Allies. The technology strategy of the Allies was, essentially, to deploy in overwhelming numbers weapons based on the weapons technology of the 1930s, manufactured using leading-edge methods of the 1940s. The German strategy was rather different. It explicitly depended on being the first with new, more powerful weapons technologies. Although the Germans did succeed in deploying modern technologies first, they were unable to deploy these weapons in sufficient numbers.
One wonders why they chose such a path. One explanation is that at some point, the technology strategy was hijacked by the military, who began pursuing advanced technology for its own sake. In his book, Why the Allies Won, Richard Overy makes precisely this point. In effect, Germany chose a technology strategy based on preference rather than results, and seems to have been unaware that preference distorted its judgment. Photo courtesy U.S. National Aeronautics and Space Administration.
Although we don't always realize how our own preferences affect the outcomes of our efforts while those efforts are underway, this effect is often clearer after the fact. Obvious, too, is the effect of preferences on the outcomes of the efforts of other people. For instance, we easily understand why people procrastinate doing what they dislike. And we can also understand why people spend too much effort working on things they enjoy.
Yet we repeatedly misallocate resources. We often have the feeling that "we should have started this earlier;" or "We should have spent more on that;" or "We should never have undertaken this effort at all." Is it possible that so many tasks are beyond our ability to estimate the resources required? Or is something else is going on? Something we don't recognize?
Perhaps the problem relates to preferences in a subtler way.
One key to understanding the hidden effects of preferences might be the very fact that we feel that we could have foreseen the outcome. When we have a feeling after the fact, that we could have recognized some condition or other, we're acknowledging that we might have overlooked something. We might have failed to acquire information that was actually available. Or we might have failed to notice a connection that is now obvious. There are many possibilities, but one that is most difficult to accept is that we might be dealing with a phenomenon that distorts our judgment.
Accepting that our judgment might have been distorted can be upsetting, because we rely on judgment in almost every decision-making exercise. But rejecting out of hand the possibility of distortions makes us vulnerable to future distortions.
In this case, Accepting that our judgment might
have been distorted can be
upsetting, because we rely on
judgment in almost every
decision-making exercisethe effect of appeal or repulsion goes beyond mere resource allocation. Using the Eisenhower Matrix, popularized by Steven Covey as the Importance/Urgency Matrix, we can see that appeal or repulsion can distort our priorities by distorting our assessment of the importance or the urgency of tasks. Simply put, we're more likely to regard as important or urgent those tasks that we find appealing, and less likely to so regard those tasks we find repellent. In Covey's terms, appeal pushes tasks toward Quadrant I (both urgent and important), while repulsion pushes tasks towards Quadrant IV (both non-urgent and unimportant). And since the effect of appeal or repulsion is a distortion of judgment, this tendency is usually outside our awareness.
When assigning priorities to tasks, if some tasks are very appealing or repellent, be aware that the quality of your judgment of importance and urgency is at risk. Acknowledge what you like and what you don't, publicly and verbally. Use that acknowledgment to impose a discipline of objectivity on the process of setting priorities. First in this series Top
Next Issue
Are your projects always (or almost always) late and over budget? Are your project teams plagued by turnover, burnout, and high defect rates? Turn your culture around. Read 52 Tips for Leaders of Project-Oriented Organizations, filled with tips and techniques for organizational leaders. Order Now!
There is much on the Web about the Eisenhower Matrix and the Importance/Urgency Matrix. For Covey's approach, see his book, First Things First.
Your comments are welcome
Would you like to see your comments posted here? rbrenhZLYrRMtUnyjppRsner@ChacotqZAFalhYTBMgJWoCanyon.comSend me your comments by email, or by Web form.About Point Lookout
Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.
Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
Related articles
More articles on Personal, Team, and Organizational Effectiveness:
Team Thrills
- Occasionally we have the experience of belonging to a great team. Thrilling as it is, the experience
is rare. How can we make it happen more often?
Clueless on the Concept
- When a team member seems not to understand something basic and important, setting him or her straight
risks embarrassment and humiliation. It's even worse when the person attempting the "straightening"
is wrong, too. How can we deal with people we believe are clueless on the concept?
Guidelines for Sharing "Resources"
- Often, team members belong to several different teams. The leaders of teams whose members have divided
responsibilities must sometimes contend with each other for the efforts and energies of the people they
share. Here are some suggestions for sharing people effectively.
The Deck Chairs of the Titanic: Task Duration
- Much of what we call work is as futile and irrelevant as rearranging the deck chairs of the
Titanic. We continue our exploration of futile and irrelevant work, this time emphasizing behaviors
that extend task duration.
Wacky Words of Wisdom: IV
- Words of wisdom are pithy sayings that can be valuable so often that we believe them absolutely. Although
these sayings are often valuable, they aren't universally valid. Here's Part IV of a growing collection.
See also Personal, Team, and Organizational Effectiveness and Problem Solving and Creativity for more related articles.
Forthcoming issues of Point Lookout
Coming February 3: Cost Concerns: Scale
- When we consider the costs of problem solutions too early in the problem-solving process, the results of comparing alternatives might be unreliable. Deferring cost concerns until we fully understand the problem can yield more options and better decisions. Available here and by RSS on February 3.
And on February 10: Remote Hires: Communications
- When knowledge-oriented organizations hire remote workers, success is limited by the communications facilities they provide. Remote hires need phones, computers, email, text, video, calendars, and more. Communications infrastructure drives productivity. Available here and by RSS on February 10.
Coaching services
I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenhZLYrRMtUnyjppRsner@ChacotqZAFalhYTBMgJWoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.
Get the ebook!
Past issues of Point Lookout are available in six ebooks:
- Get 2001-2 in Geese Don't Land on Twigs (PDF, )
- Get 2003-4 in Why Dogs Wag (PDF, )
- Get 2005-6 in Loopy Things We Do (PDF, )
- Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
- Get 2009-10 in The Questions Not Asked (PDF, )
- Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )
Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info
Public seminars
- The Power Affect: How We Express Our Personal Power
Many
people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.
- A recording of a program presented June 29, 2017, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 29, 2017, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 29, 2017, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- Bullet Points: Mastery or Madness?
Decis
ion-makers in modern organizations commonly demand briefings in the form of bullet points or a series of series of bullet points. But this form of presentation has limited value for complex decisions. We need something more. We actually need to think. Briefers who combine the bullet-point format with a variety of persuasion techniques can mislead decision-makers, guiding them into making poor decisions. Read more about this program.
- A recording of a program presented June 24, 2020, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 24, 2020, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 24, 2020, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
Follow Rick





Recommend this issue to a friend
Send an email message to a friend
rbrenhZLYrRMtUnyjppRsner@ChacotqZAFalhYTBMgJWoCanyon.comSend a message to Rick
A Tip A Day feed
Point Lookout weekly feed
