Achieving Goals: Inspiring Passion and Action

Goals have a property we can call immediacy. An immediate goal is directly connected to whatever you're doing right now. For instance, right now I'm typing this with the goal of finishing the article you're reading. By contrast, less immediate goals are less directly connected to what you're doing right now. For me, right now, a less immediate goal is to help project teams work more effectively. I'm typing this, in part, because I hope that people reading it might gain some insights that they can apply.

A goal's immediacy determines the effectiveness of any particular goal achievement strategy. To achieve a less immediate goal, focus on it. Contemplate it. Imagine it. Imagine achieving it. Imagine having achieved it. When you do, you wake up your passion, and you unconsciously do what's necessary to achieve that goal. Some people are better motivated by positive pursuit of a goal; some by avoiding the consequences of not achieving it. I've taken the positive slant here, but the opposite discussion works, too.

Imagining success is far less effective for immediate goals. If I want an ice cream cone from the store across the street, imagining it probably won't make it happen. To achieve immediate goals, focus on what you have to do, and then you'll take action.

For a less immediate goal, focus on the goal, and the doing will take care of itself. For a more immediate goal, focus on the doing, and the goal will take care of itself. It's when we get the two confused that we get into trouble.

To help people and organizations achieve goals, use these same principles. As a manager or leader, you're responsible for your own personal goals, but you also take some responsibility for organizational goals and for goals of subordinates.

When the goal is immediate, do what you can to help people focus on what they need to do to achieve the goal. When the goal is less immediate, do what you can to help them visualize achieving it.

It's when we get
passion and action
confused that we get
into troubleFor instance, a near-term project milestone is an immediate goal. Although focusing the attention of the team on the milestone might be helpful, still more helpful would be a focus on this week's work, because that's what people must do to achieve the goal.

On the other hand, since goals related to, say, business development tend to be less immediate, a more vision-oriented approach is likely to be more effective for them. Focusing a team's energies on what life will be like when we complete this set of projects could provide people with the guidance they need to set their own priorities consistent with that less immediate goal.

There's a time for passion (imagining), and a time for action (doing). One without the other doesn't work. Knowing when one is more important than the other is the key to achievement.  Top    Next Issue

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More about achieving goals

Corrales Mentales  [July 4, 2001]

Perhaps you've achieved every goal you've ever set yourself, but if you're like most of us, some important goals have remained elusive. Maybe you had bad luck, or you weren't in the right place at the right time. But it's just possible that you got in your own way. Getting out of your own way can help make things happen.

Commitment Makes It Easier  [October 16, 2002]

When you face obstacles, sometimes the path around or through them is difficult. Committing yourself to the path lets you focus all your energy on the path you've chosen.

Beyond WIIFM  [August 13, 2003]

Probably the most widely used tactic of persuasion, "What's In It For Me," or WIIFM, can be toxic to an organization. There's a much healthier approach that provides a competitive advantage to organizations that use it.

Your Wishing Wand  [October 8, 2003]

Wishing — for ourselves, for others, or for all — helps us focus on what we really want. When we know what we really want, we're ready to make the little moves that make it happen. Here's a little user's guide for your wishing wand.

Give It Your All  [May 19, 2004]

If you have the time and resources to read this, you probably have a pretty good situation, or you have what it takes to be looking for one. In many ways, you're one of the fortunate few. Are you making the most of the wonderful things you have? Are you giving it your all?

Knowing Where You're Going  [April 20, 2005]

Groups that can't even agree on what to do can often find themselves debating about how to do it. Here are some simple things to remember to help you focus on defining the goal.

Workplace Myths: Motivating People  [July 19, 2006]

Up and down the org chart, you can find bits of business wisdom about motivating people. We generally believe these theories without question. How many of them are true? How many are myths? What are some of these myths and why do they persist?

Astonishing Successes  [January 31, 2007]

When we have successes that surprise us, we do feel good, but beyond that, our reactions are sometimes self-defeating. What happens when we experience unanticipated success, and how can we handle it better?

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