When we simultaneously hold two conflicting beliefs, values, or emotional responses, we're said to be in a state of cognitive dissonance. The theory of cognitive dissonance predicts that in such states, we're driven to resolve the dissonance, sometimes in unexpected ways. Aesop's fable of the fox and the grapes is a classic example. Upon discovering some grapes hanging out of reach, and failing to retrieve them after much effort, the fox decides they aren't worth eating, whence comes our metaphor, sour grapes. The fox resolves the dissonance between its desire for grapes and its unwillingness to acknowledge its failure, by removing — without evidence — the desirability of the grapes.
Here are two examples of applying cognitive dissonance theory to workplace behavior.
- If you can't do it, we'll find somebody who can
- Upon being told that a task is impossible, some supervisors respond with this threat: Do what I ask, or I'll replace you. But it's far more sophisticated than a simple threat. In adhering to the position that the task is impossible, the subordinate would risk a demonstration that someone else is more capable. Since most people would find that outcome deeply troubling, the supervisor is here attempting to place the subordinate in a cognitively dissonant state. For the subordinate, the two conflicting thoughts are (a) the task is impossible and (b) my supervisor is implying that someone else can complete the task, and is therefore more capable than I.
- There are at least Some organizations remain
committed to failed
efforts even though
they've clearly failedthree ways out. First, the subordinate can let the supervisor find a replacement, which could potentially lead to demonstrated success and the subordinate's termination. Second, the subordinate can look for alternative employment, while pretending to accept the impossible task. Third, the subordinate can decide that the task is possible. Most choose the latter, because the first two choices are so unpleasant.
- Good money after bad
- Some organizations remain committed to failed efforts even though they've clearly failed. Two common explanations for such behavior are that the advocates of the effort have a personal interest in continuing the effort, or that they've "lost their objectivity." These mechanisms sometimes apply, but cognitive dissonance can also be important.
- Persisting in failed efforts can arise from dissonance between two ideas. First, there is the cherished vision of long ago, namely that the now-failing effort would produce dramatic success. Second is the thought that the effort is indeed failing. To resolve this conflict, advocates of failed efforts can accept failure, and then find a way to believe that their vision capabilities remain powerful, which can be difficult to prove. Alternatively, they can reject the evidence of failure. Many choose the latter, and for them, the project continues. To make that choice, they must find justifications, some of which are both transparently self-serving and transparently incorrect.
Three common explanations of the resolution behavior associated with cognitive dissonance are stupidity, lying, and hypocrisy. All are valid at times, but they're probably overused. Cognitive dissonance is at work at least some of the time. Top Next Issue
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More articles on Emotions at Work:
- When You Travel Alone
- Many of us travel as a part of our jobs, and some of us spend a fair amount of that time traveling solo.
Here are some tips for enlivening that time alone while you're traveling for work.
- Ethical Influence: I
- Influencing others can be difficult. Even more difficult is defining a set of approaches to influencing
that almost all of us consider ethical. Here's a framework that makes a good starting point.
- Creating Trust
- What can you do when you discover that the environment at work is permeated with distrust? Your position
in the organization does affect your choices, but here are some suggestions that might be helpful to anyone.
- Why Scope Expands: II
- The scope of an effort underway tends to expand over time. Why do scopes not contract just as often?
One cause might be cognitive biases that make us more receptive to expansion than contraction.
- Quips That Work at Work: II
- Humor, used effectively, can defuse tense situations. Here's Part II of a set of guidelines for using
humor to defuse tension and bring confrontations, meetings, and conversations back to a place where
thinking can resume.
Forthcoming issues of Point Lookout
- Coming February 26: Unintended Condescension: II
- Intentionally making condescending remarks is something most of us do only when we lose control. But anyone at any time can inadvertently make a remark that someone else experiences as condescending. We explored two patterns to avoid last time. Here are two more. Available here and by RSS on February 26.
- And on March 4: Workplace Remorse
- Remorse is an unpleasant emotion. But it need not be something we suppress or avoid. It can provide a path to a positive learning experience that adds meaning to life. Available here and by RSS on March 4.
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- The Power Affect: How We Express Our Personal Power
Many people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.