The differences between virtual presentations and face-to-face presentations have such dramatic psychological implications that presenters accustomed to face-to-face presenting are sometimes disappointingly ineffective. To be effective in the virtual environment they must reset their expectations and alter their practices and behavior, both technically and psychologically. The goal is audience engagement. The strategy is to gain and keep audience attention.
Here's Part I of a collection of tips for achieving audience engagement in the virtual environment.
- Deliver just one big idea
- Virtual presenters are competing with the goings-on in the audience members' environments. The audience is weeks behind on everything, and flooded with stimuli. They can't handle seven, five, or even three big ideas. Pick one. Develop it fully.
- Having too many big ideas causes audience multitasking — not good if you want 100% of their attention. If you have three big ideas, make three presentations. Deliver them one after another with big breaks in between, or on three consecutive days, or make them available for viewing on demand.
- But "one big idea" doesn't mean "one idea." Include smaller ideas within that big idea, if they fit snugly together.
- Keep it short
- Brevity is easy if you have just one big idea. Presenting for more than 20 minutes in a virtual environment, using only voice and possibly slides, risks audience boredom. When they start checking their inboxes or voicemail, or tweeting, you've lost them.
- Get to the point
- Suspense is your enemy. Deliver the headline first. When the audience can't tell where you're going, they start multitasking. After the audience has the headline, only then can they receive supporting and motivating information.
- Use videos to add interest
- Still photos are Virtual presenters are competing
with the goings-on in the
audience members' environmentsOK. Videos are better. A two-minute video every 7 or 10 minutes is about right, if it's relevant and well-produced. Fluffy or amateurish video causes multitasking. - Break it into three- to five-minute bites
- Think of being interviewed. The interviewer poses questions. You deliver crisp, full replies, with at least one "sound bite." A few of those and a wrap-up make a presentation. Segments must be small because a 15- or 20-minute story can't compete with email clients or smartphones that beep, chirp, or play swatches of pop tunes whenever new messages arrive. If you're recording for a podcast, this short-bite structure lets audience members pause if they must, resuming when they're able.
- Stand, don't sit
- It's tempting to present while seated, but standing elevates your energy level, and you're more likely to be captivating. Standing for a long time can be uncomfortable — yet another reason to keep it short.
OK, I'm guessing that you have other things to do right now. I'll be back next week with more on this. Next issue in this series Top Next Issue
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Related articles
More articles on Effective Meetings:
- Trips to Abilene
- When a group decides to take an action that nobody agrees with, but which no one is willing to question,
we say that they're taking a trip to Abilene. Here are some tips for noticing and preventing trips to Abilene.
- When Power Attends the Meeting
- When the boss or supervisor of the chair of a regular meeting "sits in," disruption almost
inevitably results, and it's usually invisible to the visitor. Here are some of the risks of sitting
in on the meetings of your subordinates.
- Virtual Blowhards
- Controlling meeting blowhards is difficult enough in face-to-face meetings, but virtual meetings present
next-level problems, because techniques that work face-to-face are unavailable. Here are eight tactics
for dealing with virtual blowhards.
- Issues-Only Team Meetings
- Time spent in regular meetings is productive to the extent that it moves the team closer to its objectives.
Because uncovering and clarifying issues is more productive than distributing information or listening
to status reports, issues-only team meetings focus energy where it will help most.
- Toxic Disrupters: Tactics
- Some people tend to disrupt meetings. Their motives vary, but they use techniques drawn from a limited
collection. Examples: they violate norms, demand attention, mess with the agenda, and sow distrust.
Response begins with recognizing their tactics.
See also Effective Meetings and Effective Meetings for more related articles.
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