The differences between virtual presentations and face-to-face presentations have such dramatic psychological implications that presenters accustomed to face-to-face presenting are sometimes disappointingly ineffective. To be effective in the virtual environment they must reset their expectations and alter their practices and behavior, both technically and psychologically. The goal is audience engagement. The strategy is to gain and keep audience attention.
Here's Part I of a collection of tips for achieving audience engagement in the virtual environment.
- Deliver just one big idea
- Virtual presenters are competing with the goings-on in the audience members' environments. The audience is weeks behind on everything, and flooded with stimuli. They can't handle seven, five, or even three big ideas. Pick one. Develop it fully.
- Having too many big ideas causes audience multitasking — not good if you want 100% of their attention. If you have three big ideas, make three presentations. Deliver them one after another with big breaks in between, or on three consecutive days, or make them available for viewing on demand.
- But "one big idea" doesn't mean "one idea." Include smaller ideas within that big idea, if they fit snugly together.
- Keep it short
- Brevity is easy if you have just one big idea. Presenting for more than 20 minutes in a virtual environment, using only voice and possibly slides, risks audience boredom. When they start checking their inboxes or voicemail, or tweeting, you've lost them.
- Get to the point
- Suspense is your enemy. Deliver the headline first. When the audience can't tell where you're going, they start multitasking. After the audience has the headline, only then can they receive supporting and motivating information.
- Use videos to add interest
- Still photos are Virtual presenters are competing
with the goings-on in the
audience members' environmentsOK. Videos are better. A two-minute video every 7 or 10 minutes is about right, if it's relevant and well-produced. Fluffy or amateurish video causes multitasking.
- Break it into three- to five-minute bites
- Think of being interviewed. The interviewer poses questions. You deliver crisp, full replies, with at least one "sound bite." A few of those and a wrap-up make a presentation. Segments must be small because a 15- or 20-minute story can't compete with email clients or smartphones that beep, chirp, or play swatches of pop tunes whenever new messages arrive. If you're recording for a podcast, this short-bite structure lets audience members pause if they must, resuming when they're able.
- Stand, don't sit
- It's tempting to present while seated, but standing elevates your energy level, and you're more likely to be captivating. Standing for a long time can be uncomfortable — yet another reason to keep it short.
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More articles on Effective Meetings:
- Questioning Questions
- In meetings and other workplace discussions, questioning is a common form of conversational contribution.
Questions can be expensive, disruptive, and counterproductive. For most exchanges, there is a better way.
- Irrational Self-Interest
- When we try to influence others, especially large groups or entire companies, we sometimes create packages
of incentives and disincentives that are intended to affect behavior. These strategies usually assume
that people make choices on rational grounds. Is this assumption valid?
- Discussion Distractions: II
- Meetings are less productive than they might be, if we could learn to recognize and prevent the most
common distractions. Here is Part II of a small catalog of distractions frequently seen in meetings.
- Twelve Tips for More Masterful Virtual Presentations: II
- Virtual presentations are unlike face-to-face presentations, because in the virtual environment, we're
competing for audience attention against unanticipated distractions. Here's Part II of a collection
of tips for masterful virtual presentations.
- Preventing Sidebars
- Sidebar conversations between meeting participants waste time and reduce meeting effectiveness. How
can we prevent them?
Forthcoming issues of Point Lookout
- Coming October 17: Overt Belligerence in Meetings
- Some meetings lose their way in vain attempts to mollify a belligerent participant who simply will not be mollified. Here's one scenario that fits this pattern. Available here and by RSS on October 17.
- And on October 24: Conversation Irritants: I
- Conversations at work can be frustrating even when everyone tries to be polite, clear, and unambiguous. But some people actually try to be nasty, unclear, and ambiguous. Here's Part I of a small collection of their techniques. Available here and by RSS on October 24.
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- The Power Affect: How We Express Our Personal Power
- Many people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.