Point Lookout: a free weekly publication of Chaco Canyon Consulting
Volume 14, Issue 1;   January 1, 2014:

The Nominal Fallacy at Work

by

Using logical fallacies at work — intentionally or otherwise — costs real money. The nominal fallacy is probably responsible for much delay in addressing our real problems.
A view of the South Canyon Fire near Glenwood Springs, Colorado, at noon on July 4, 1994

A view of the South Canyon Fire near Glenwood Springs, Colorado, at noon on July 4, 1994, when the fire covered only three acres. Lightning had ignited the fire on July 2. The fire would eventually claim 2117 acres. Tragically, on July 6, 1994, it claimed the lives of 14 wildland firefighters, as detailed in the Report of the South Canyon Fire Accident Investigation Team. Controversy about this incident, and others involving death and injury of wildland firefighters, persists. Among the factors cited is the framework known as the "10 Standard Firefighting Orders," eight of which were cited in the report as having been compromised.

Ted Putnam, a retired firefighter and firefighting leadership trainer, argues that these deaths, and other deaths and injuries, can be traced to the Standard Orders, and other practices of wildland firefighters. He asserts that the Standard Orders cannot actually be followed, and that they are designed to protect firefighting management, perhaps more than the firefighters themselves. He writes, "Notice that by identifying something, management is now off the hook." If Mr. Putnam is correct, he has identified a use of the Nominal Fallacy.

The Nominal Fallacy is usually an honest mistake. Except when it isn't. Photo courtesy of the U.S. Willdland Fire Leadership Development Program.

We're committing the logical error called the nominal fallacy when we believe that because we've given something a name, we've explained it. An example: "He doesn't get along with his teammates because he's difficult." Labeling him "difficult" doesn't explain the troubled relationships in the team. It leaves many questions unanswered. Why is he difficult? How is difficult defined? Is he the only team member who's difficult? Are all people who don't get along with their teammates difficult? Can there be other reasons for troubled relationships in this team?

We can extend the nominal fallacy concept slightly to an Attributes Fallacy, which is the logical error of believing that we've explained an entity — or elaborated an existing explanation — when we merely list some of the entity's attributes. If an entity's name is one of its attributes, then the Nominal Fallacy is a special case of the Attributes Fallacy.

For example, when we categorize defects in a software product as change-request, performance-severe, unclassified, and so on, we aren't resolving the defects. We're classifying them. Each defect had a name, and now we've given it a classification. Name and classification are two of its attributes.

Naming and classifying can be satisfying. They might even be steps necessary for achieving our goals. But in most cases in the workplace, naming or classifying isn't the goal. When we enjoy naming and classifying so much that our enjoyment interferes with actual goal achievement, we're in trouble.

This trouble can appear anywhere. When we design project plans, we name tasks. I've done it myself. It's fun. But naming tasks doesn't bring the project home. It's a necessary step toward the goal, but it's just a step.

Consider When we enjoy naming and
classifying so much that
our enjoyment interferes
with actual goal achievement,
we're in troublethe annual budget for your organization. Somebody decides how much to spend on each major organizational element. When they do, they're assigning a value to each organizational element's "budget" attribute. But that isn't the end of the budget process. Budgets must be monitored. When they prove to be too low, or too high, interventions are required. That's hard work. Setting the budget is just the beginning. The same can be said for schedules and strategies.

What's so seductive about naming things, or setting the values of their attributes, or even merely understanding the naming work someone else has done, is that when we do it, we do experience a disproportionate sense of getting something done, however illusory that sense might be. My hope is that your having read this little essay will help you recognize that sense of satisfaction as the joy that comes — in part — from the Nominal Fallacy.

Now, you might ask, how does all this help me? Why does the Nominal Fallacy work the way it does? Haven't I merely named it? Is the Nominal Fallacy an example of itself? Hmmm. Go to top Top  Next issue: When Somebody Throws a Nutty  Next Issue

303 Secrets of Workplace PoliticsIs every other day a tense, anxious, angry misery as you watch people around you, who couldn't even think their way through a game of Jacks, win at workplace politics and steal the credit and glory for just about everyone's best work including yours? Read 303 Secrets of Workplace Politics, filled with tips and techniques for succeeding in workplace politics. More info

More about logical fallacies

Your comments are welcome

Would you like to see your comments posted here? rbrenGBFYqdeDxZESDSsjner@ChacmtFQZGrwOdySPdSsoCanyon.comSend me your comments by email, or by Web form.

About Point Lookout

Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.

Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.

Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.

Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.

Related articles

More articles on Rhetorical Fallacies:

A sunsetThink in Living Color
Feeling trapped, with no clear way out, often leads to anger. One way to defuse your anger is to notice false traps, particularly the false dichotomy. When you notice that you're the target of a false dichotomy, you can control your anger more easily — and then the trap often disappears.
Two straw menDecision-Making and the Straw Man
In project work, we often make decisions with incomplete information. Sometimes we narrow the options to a few, examine their strengths and risks, and make a choice. In our deliberations, some advocates use a technique called the Straw Man fallacy. It threatens the soundness of the decision, and its use is very common.
Circular reasoningBegging the Question
Begging the question is a common, usually undetected, rhetorical fallacy. It leads to unsupported conclusions and painful places we just can't live with. What can we do when it happens?
Perceptual illusions resulting from reificationThe Reification Error and Performance Management
Just as real concrete objects have attributes, so do abstract concepts, or constructs. But attempting to measure the attributes of constructs as if they were the attributes of real objects is an example of the reification error. In performance management, committing this error leads to unexpected and unwanted results.
Two halos: the Ring Nebula and a solar haloThe Halo Effect
The Halo Effect is a cognitive bias that causes our evaluation of people, concepts, or objects to be influenced by our perceptions of one attribute of those people, concepts, or objects. It can lead us to make significant errors of judgment.

See also Rhetorical Fallacies and Critical Thinking at Work for more related articles.

Forthcoming issues of Point Lookout

A demanding managerComing April 14: What Micromanaging Is and Isn't
Micromanaging is a particularly dysfunctional pattern of management behavior, involving interference in the work others are supposedly doing. Confusion about what it is and what it isn't makes effective response difficult. Available here and by RSS on April 14.
A possibly difficult choiceAnd on April 21: Choice-Supportive Bias
Choice-supportive bias is a cognitive bias that causes us to evaluate our past choices as more fitting than they actually were. The erroneous judgments it produces can be especially costly to organizations interested in improving decision processes. Available here and by RSS on April 21.

Coaching services

I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenGBFYqdeDxZESDSsjner@ChacmtFQZGrwOdySPdSsoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.

Get the ebook!

Past issues of Point Lookout are available in six ebooks:

Reprinting this article

Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info

Public seminars

The Power Affect: How We Express Our Personal Power

Many The Power Affect: How We Express Personal Powerpeople who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.

Bullet Points: Mastery or Madness?

DecisBullet Point Madnession-makers in modern organizations commonly demand briefings in the form of bullet points or a series of series of bullet points. But this form of presentation has limited value for complex decisions. We need something more. We actually need to think. Briefers who combine the bullet-point format with a variety of persuasion techniques can mislead decision-makers, guiding them into making poor decisions. Read more about this program.

Follow Rick

Send email or subscribe to one of my newsletters Follow me at LinkedIn Follow me at Twitter, or share a tweet Subscribe to RSS feeds Subscribe to RSS feeds
Support Point Lookout
The message of Point Lookout is unique. Help get the message out. Please donate to help keep Point Lookout available for free to everyone.
Check Out My Blog!
Technical Debt for Policymakers BlogMy blog, Technical Debt for Policymakers, offers resources, insights, and conversations of interest to policymakers who are concerned with managing technical debt within their organizations. Get the millstone of technical debt off the neck of your organization!
Webmasters: Add Value to Your Site!
Pick up the HTML to link to this article in a choice of formats.
Love the Work But Not the Job?
Go For It: Sometimes It's Easier If You RunBad boss, long commute, troubling ethical questions, hateful colleague? Learn what we can do when we love the work but not the job.
Virtual Team or Virtual Catastrophe?
303 Tips for Virtual and Global TeamsLearn how to make your virtual global team sing.
Change Project Stalled?
101 Tips for Managing ChangeAre you managing a change effort that faces rampant cynicism, passive non-cooperation, or maybe even outright revolt?
Are You Mired in Meetings?
101 Tips for Effective MeetingsLearn how to make meetings more productive — and more rare.
Are You an Ace at What You Do?
Exchange your "personal trade secrets" — the tips, tricks and techniques that make you an ace — with other aces, anonymously. Visit the Library of Personal Trade Secrets.
Catalog of Services
If your teams don't yet consistently achieve state-of-the-art teamwork, check out this catalog. Help is just a few clicks/taps away!
Full list of my publications
Ebooks, booklets and tip books on project management, conflict, writing email, effective meetings and more.