Point Lookout: a free weekly publication of Chaco Canyon Consulting
Volume 12, Issue 11;   March 14, 2012: Apophenia at Work

Apophenia at Work

by

The urge to identify as meaningful the patterns we see in winning streaks in sports, or streaks of successes in business, can lead us to accept bogus explanations prematurely. It's a common human tendency that can put people and organizations in desperate situations.
The "Face on Mars" as seen by Viking 1 in 1976, compared to the MGS image taken in 2001

The "Face on Mars" as seen by Viking 1 in 1976 (top), compared to the Mars Global Surveyor image taken in 2001 (bottom). When the image was first released, it set off a flurry of speculation among those unaware of the dangers of apophenia or its cousin, pareidolia. The idea of a face carved on Mars by aliens took root, and even led to the release of a film, Mission to Mars, starring Tim Robbins, Gary Sinise, and Don Cheadle. To this day, the phrase face on Mars gets over 548 million hits at Google, which is most respectable for a thoroughly debunked illusion. Photos courtesy U.S. National Aeronautics and Space Administration, Viking mission and Mars Global Surveyor mission.

Apophenia is the experience of perceiving meaningful patterns in data that do not actually manifest those patterns. Klaus Conrad, a German neurologist and psychiatrist, introduced the term in the 1950s, and although its meaning has evolved somewhat since then, there's little doubt that it describes a real human experience.

For example, people tend to believe that craps players who make several "passes" (winning throws) are "hot." They believe that there is a causal connection between recent past throws and the outcome of the next throw. In fact, if the game is honest, there are no meaningful patterns at all, at least none that have any causal relation to the outcome of the next throw. Each throw is random and independent of all others.

Apophenia is related to — or similar to or identical to — a rather numerous collection of behavioral phenomena, including conspiracy theories, the clustering illusion, pareidolia, and the whimsically named but quite serious Texas Sharpshooter Fallacy. I'll let you explore this territory on your own (see links below). For now, let's take a look at some of the manifestations of apophenia and its cousins in the workplace.

Celebrity leaders and visionaries
Sometimes leaders or visionaries acquire reputations within their organizations based on past performance. A belief takes hold: "She was so brilliant on Marigold that she must have the magic touch." But in most organizations, success is organizational — many people and processes contribute. Celebrity leaders or visionaries might have made significant contributions, but many others did too, and chance almost certainly played a role.
Outcasts, pariahs, and other lowlifes
Just as some become mythically heroic, others become outcasts or pariahs, based on perceived patterns that are actually irrelevant. Many a career has been destroyed by those who attribute meaning to supposed patterns beyond what the evidence actually justifies. Some wily managers — or in professional sports, wily coaches — have built successful organizations by prowling the marketplace for good people erroneously tagged as inept or untalented.
Political plots
When we participate Just as some become mythically
heroic, others become outcasts
or pariahs, based on perceived
patterns that are actually
irrelevant
in workplace politics, we must necessarily interpret information that's inherently ambiguous. Interpreting as malicious and personally motivated the actions of someone you don't know well might be incorrect. Not everything such people do is aimed at you.
Location, location, location
Some believe that locating a facility in a fashionable district is important to business success. They point to geographical clustering of their competitors as justification for their belief. For some businesses, a particular address can be important. But is it truly necessary for your business?

When someone has exhibited a tendency to identify meaningful patterns when none exist, we have a tendency to believe that they are exhibiting a propensity for apophenia. But beware. That belief itself might be an example of apophenia. Go to top Top  Next issue: The Halo Effect  Next Issue

How to Spot a Troubled Project Before the Trouble StartsProjects never go quite as planned. We expect that, but we don't expect disaster. How can we get better at spotting disaster when there's still time to prevent it? How to Spot a Troubled Project Before the Trouble Starts is filled with tips for executives, senior managers, managers of project managers, and sponsors of projects in project-oriented organizations. It helps readers learn the subtle cues that indicate that a project is at risk for wreckage in time to do something about it. It's an ebook, but it's about 15% larger than "Who Moved My Cheese?" Just . Order Now! .

For those who wish to pursue this topic, check out these sources:

  • Pareidolia is the psychological phenomenon typified by seeing images of animals or faces in clouds, or hearing hidden messages in audio recordings played in reverse.
  • The clustering illusion is the tendency to perceive erroneously that small samples from random distributions have significant "streaks" or "clusters."
  • The Texas sharpshooter fallacy is a logical fallacy in which an assertion about the existence of a pattern is based on similarities among pieces of information that have no relationship to one another, ignoring any contradictory data.

For more about apophenia, see "Wishful Thinking and Perception: I," Point Lookout for October 28, 2015, and "Cognitive Biases and Influence: II," Point Lookout for July 13, 2016.

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This article in its entirety was written by a human being. No machine intelligence was involved in any way.

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Related articles

More articles on Critical Thinking at Work:

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When we steer the discussion away from issues to attack the credibility, motives, or character of our debate partners, we often resort to a technique known as the ad hominem attack. It's unfair, it's unethical, and it leads to bad, expensive decisions that we'll probably regret.
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Wishful thinking comes from more than mere imagination. It can enter when we interpret our own observations or what others tell us. Here's Part I of a little catalog of ways our wishes affect how we interpret the world.
Matt Schaub, as quarterback for the American football team known as the Houston TexansNeglect of Probability
Neglect of Probability is a cognitive bias that leads to poor decisions. The risk of poor decisions is elevated when we must select an option from a set in which some have outstandingly preferable possible outcomes with low probabilities of occurring.
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Choice-supportive bias is a cognitive bias that causes us to assess our past choices as more fitting than they actually were. The erroneous judgments it produces can be especially costly to organizations interested in improving decision processes.

See also Critical Thinking at Work and Rhetorical Fallacies for more related articles.

Forthcoming issues of Point Lookout

A close-up view of a chipseal road surfaceComing July 3: Additive bias…or Not: II
Additive bias is a cognitive bias that many believe contributes to bloat of commercial products. When we change products to make them more capable, additive bias might not play a role, because economic considerations sometimes favor additive approaches. Available here and by RSS on July 3.
The standard conception of delegationAnd on July 10: On Delegating Accountability: I
As the saying goes, "You can't delegate your own accountability." Despite wide knowledge of this aphorism, people try it from time to time, especially when overcome by the temptation of a high-risk decision. What can you delegate, and how can you do it? Available here and by RSS on July 10.

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