
Portrait of Isaac Newton (1642-1727). This is a copy of a painting by Sir Godfrey Kneller (1689). Image courtesy Wikimedia.
When solving problems we sometimes reach conclusions that don't serve us well. In the less harmful cases, we discover our error before we make significant investments. In other cases, we commit resources and energy that lead only to the ends of blind alleys, compelling us to reconsider, or find alternatives, or to ultimately abandon efforts altogether. And that's if the organization survives. Human creativity ensures that we can create blind-alley "solutions" in endless variety. But one particular pattern is what I call the Newtonian Blind Alley.
Sir Isaac Newton (1642-1727) was a natural philosopher who created many of the early models of natural phenomena: optics, gravitation, and mechanics, to name a few. He was a revolutionary, in the sense that his conclusions were based on a method of reasoning not widely used at the time, but which we now identify as scientific. His work was founded on a limited number of assumptions about how the natural world works.
Those assumptions — often called "laws" — have since permeated Western culture. Nearly everyone knows the more famous examples: "For every action, there is an equal and opposite reaction." Or "A body in uniform motion tends to stay in motion unless an external force acts on it."
Unfortunately, these assumptions are routinely and often implicitly applied in domains for which there is little evidence of their relevance. And that's where the trouble begins.
For example, consider the assumption that the laws of physics are universal — so that a law that applies at Point A must necessarily apply everywhere. Newton used this assumption when he proposed his theory of gravitation, which states that the attractive force between two point masses acts along the line between them, is proportional to the product of the two masses, and is inversely proportional to the square of the distance between them. Newton proposed that this law is universal, applying to all masses throughout the universe.
Newton's theory We assume that the laws of physics
are universal — a law that applies here
must necessarily apply everywhereserved astronomers well until definitive experiments confirmed Einstein's theory of gravitation, but the assumption of universality stands: even for Einstein's theory, we continue to assume that what holds in one place in the universe holds everywhere.
The "laws" of physics might well be universal — we have scant evidence to the contrary. But applying an analogous universality assumption to managing organizations is risky. An example of an analogous assumption might be something like, "If Re-engineering worked in six companies, it will work here." Or "If social media helped the X foundation raise the funds it needed, it will help us." Many a management initiative has failed because it was patterned after initiatives that worked well in several other organizations, without thoroughly understanding how the context, culture, and history of those organizations affected the results of the initiative.
The flaw in their reasoning is that the past efforts might have succeeded because of particular features of those organizations that aren't present in every organization, and when those features are absent, the pattern doesn't work as well, or fails utterly. When the pattern does fail, Newtonian thinking has led to another blind alley.
Misplaced belief in universality is just one example of a Newtonian Blind Alley. We'll examine another example next time. Next in this series Top
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Related articles
More articles on Problem Solving and Creativity:
What Haven't I Told You?
- When a project team hits a speed bump, it often learns that it had all the information it needed to
avoid the problem, sometimes months in advance of uncovering it. Here's a technique for discovering
this kind of knowledge more systematically.
Asking Brilliant Questions
- Your team is fortunate if you have even one teammate who regularly asks the questions that immediately
halt discussions and save months of wasted effort. But even if you don't have someone like that, everyone
can learn how to generate brilliant questions more often. Here's how.
Clueless on the Concept
- When a team member seems not to understand something basic and important, setting him or her straight
risks embarrassment and humiliation. It's even worse when the person attempting the "straightening"
is wrong, too. How can we deal with people we believe are clueless on the concept?
Virtual Teams Need Generous Travel Budgets
- Although virtual team members who happen to be co-located do meet from time to time, meetings of people
who reside at different sites are often severely restricted by tight or nonexistent travel budgets.
Such restrictions, intended to save money, can contribute to expensive delays and errors.
Linear Thinking Bias
- When assessing the validity of problem solutions, we regard them as more valid if their discovery stories
are logical, than we would if they're other than logical. This can lead to erroneous assessments, because
the discovery story is not the solution.
See also Problem Solving and Creativity and Critical Thinking at Work for more related articles.
Forthcoming issues of Point Lookout
Coming June 1: Mental Accounting and Technical Debt
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And on June 8: Flexible Queue Management
- In meetings of 5-30 participants, managing the queue of contributors can be challenging. A strict first-in-first-out order can cause confusion and waste of time if important contributions are delayed. Some meetings need more flexible queue management. Available here and by RSS on June 8.
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