
Gen. Douglas MacArthur (1880-1964, left) and Willie Keeler (1872-1923, right). Keeler was a right fielder in Major League Baseball who played from 1892 to 1910. He was one of the best hitters of his era, and is a member of the Baseball Hall of Fame. He is famous for having advised hitters to "Keep your eye clear, and hit 'em where they ain't," with they referring to the defending fielders. During World War II, Gen. MacArthur commanded a campaign in the southwest Pacific in which he avoided the heavy losses that would have been inevitable if he had attacked enemy strong points. Instead, he cut their supply lines at points less strongly defended. In describing this strategy, he often cited Wille Keeler's advice to "hit 'em where they ain't." (See William Manchester, American Caesar: Douglas MacArthur 1880-1964, New York: Little, Brown and Company, 1978.)
Photo of Willie Keeler ca. 1903, available at Wikipedia. Photo of Gen. MacArthur courtesy U.S. National Archives.
We began our catalog of risk management strategies last time, exploring Denial, Shock, Acceptance, and Chaos. None of those four are particularly effective with respect to achieving our goals in the context of adversity. One more ineffective strategy remains to be explored before we examine some more effective approaches.
- Procrastination
- This strategy, usually executed unconsciously, involves repeated delay of planning to address acknowledged risks. We just can't seem to find time to sit down and plan for risks.
- Slogan: "Yes, we have to plan for that risk, but we're too busy right now. Maybe tomorrow."
- Advantage: Deferring planning enables the procrastinator to defer acknowledging the cost of managing risk, which can be helpful in persuading decision makers to undertake or continue the effort, because its full cost is unrecognized. Procrastinating also enables the procrastinator to claim that planning is "in progress" when actually it isn't.
- Danger: Procrastinating leads to a perception that the resources at hand are sufficient, when they might be wholly inadequate. It can also lead to delays so great that the organization can become unable to prepare for the risk prior to the actual risk event.
Let's look now at strategies that actually facilitate progress.
- Avoidance
- Avoidance is the choice to eliminate the possibility of loss by changing what you're doing. Other losses might happen, but not that one. For example, if we include an overview of the Marigold project in our presentation, we risk being asked about Issue 18, for which we have no answers yet. To avoid that risk, we decide not to provide a general overview of Marigold. Instead we'll discuss only Issue 17, which is almost resolved.
- Slogan: "If we use this other design instead, we can avoid that risk."
- Advantage: Finding Sometimes we can be so averse
to risk that we convince ourselves
that a risk-avoiding alternative
approach can achieve our goals,
when it actually cannota clever alternative to what we planned originally, and thereby avoiding a risk we would have borne under the original approach, can be both elegant and effective. - Danger: Sometimes we can be so averse to risk that we convince ourselves that a risk-avoiding alternative approach can achieve our goals, when it actually cannot.
- Limitation
- Limitation strategies reduce the probability of the risk event occurring, or reduce the size of the loss if it does occur, or both. Using limitation, we make the risk acceptable by reducing the expected value of the loss.
- Slogan: "We can reduce the probability of that risk (or the cost of that risk) if we do this."
- Advantage: The expected value of the loss associated with a risk event is the product PV, where P is the probability of the occurrence and V is the value lost. If we can reduce the expected value enough, we can proceed with confidence, even if the risk event occurs.
- Danger: Estimating probabilities is notoriously difficult. If we're wrong in our estimates, and the risk event occurs, we could be in trouble.
We'll continue next time with the last three of our risk management strategies. First issue in this series
Next issue in this series
Top
Next Issue
Projects never go quite as planned. We expect that, but we don't expect disaster. How can we get better at spotting disaster when there's still time to prevent it? How to Spot a Troubled Project Before the Trouble Starts is filled with tips for executives, senior managers, managers of project managers, and sponsors of projects in project-oriented organizations. It helps readers learn the subtle cues that indicate that a project is at risk for wreckage in time to do something about it. It's an ebook, but it's about 15% larger than "Who Moved My Cheese?" Just . Order Now! .
Your comments are welcome
Would you like to see your comments posted here? rbrentSgXnAlNVWlhxNIJner@ChacAtZoEYrrmofzZnjPoCanyon.comSend me your comments by email, or by Web form.About Point Lookout
Thank you for reading this article. I hope you enjoyed it and
found it useful, and that you'll consider recommending it to a friend.
This article in its entirety was written by a human being. No machine intelligence was involved in any way.
Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
Related articles
More articles on Project Management:
Are You Changing Tactics or Moving the Goal Posts?
- When we make a mid-course correction in a project, we're usually responding to a newly uncovered difficulty
that requires a change in tactics. Sometimes, we can't resist the temptation to change the goals of
the project at the same time. And that can be a big mistake.
Cost Concerns: Comparisons
- When we assess the costs of different options for solving a problem, we must take care not to commit
a variety of errors in approach. These errors can lead to flawed decisions. One activity at risk for
error is comparing the costs of two options.
Internal Audits Without Pain
- If adhering to established procedures is part of your job, you probably experience occasional audits.
You can manage the pain of the experience by regarding audit preparation as part of the job. Because
it is. Here are some tips for navigating audits.
Depth First or Breadth First?
- When investigating candidate solutions to a problem, we tend to focus first on what we believe is the
"best bet." But a more systematic approach can sometimes yield dramatic advantages by reducing
the cost of the investigation and the time it requires.
On Anticipating Consequences
- Much of what goes wrong when we change systems to improve them falls into a category we call unanticipated
consequences. Even when we lack models that can project these results accurately, morphological analysis
can help us avoid much misery.
See also Project Management and Project Management for more related articles.
Forthcoming issues of Point Lookout
Coming April 2: Mitigating the Trauma of Being Laid Off
- Trauma is an emotional response to horrible events — accidents, crimes, disasters, physical abuse, emotional abuse, gross injustices — and layoffs. Layoff trauma is real. Employers know how to execute layoffs with compassion, but some act out of cruelty. Know how to defend yourself. Available here and by RSS on April 2.
And on April 9: Defining Workplace Bullying
- When we set out to control the incidence of workplace bullying, problem number one is defining bullying behavior. We know much more about bullying in children than we do about adult bullying, and more about adult bullying than we know about workplace bullying. Available here and by RSS on April 9.
Coaching services
I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrentSgXnAlNVWlhxNIJner@ChacAtZoEYrrmofzZnjPoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.
Get the ebook!
Past issues of Point Lookout are available in six ebooks:
- Get 2001-2 in Geese Don't Land on Twigs (PDF, )
- Get 2003-4 in Why Dogs Wag (PDF, )
- Get 2005-6 in Loopy Things We Do (PDF, )
- Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
- Get 2009-10 in The Questions Not Asked (PDF, )
- Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )
Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info
Follow Rick





Recommend this issue to a friend
Send an email message to a friend
rbrentSgXnAlNVWlhxNIJner@ChacAtZoEYrrmofzZnjPoCanyon.comSend a message to Rick
A Tip A Day feed
Point Lookout weekly feed
