One powerful tool of persuasion is the anecdote. Anecdotes are stories about specific incidents, or descriptions of specific situations. We use anecdotes to persuade because they represent a more general class of incidents or situations. For example, we might say, "One customer tried to follow those installation instructions, and it destroyed all her data files." That's an anecdote that suggests problems with the installation procedure.
Anecdotes derive their power from their repeatability and their passion.
- Anecdotes confer leverage upon their tellers because those who hear the anecdotes can easily repeat the anecdotes to others. This enables the teller of the anecdote to persuade people who aren't actually present for the telling. Anecdotes can thus go viral without computers or networks. And the people persuaded by anecdotes can clearly explain why they were persuaded, because anecdotes are memorable.
- Some anecdotes are compelling because they convey emotion or passion. They can elicit empathy from those who hear them, as does the anecdote about the lost data files from anyone who has ever lost data. Telling a compelling anecdote can persuade powerfully.
Although anecdotes are powerful, they can also be hazardous to both anecdote tellers and anecdote listeners. As we listen to anecdotes we're subject to a variety of so-called cognitive biases. The biases can distort our thinking as we interpret and evaluate the persuader's message. Listeners can find themselves adopting views that aren't in their interests. Similarly, if listeners make interpretations not intended by anecdote tellers, they might adopt views that aren't consistent with the teller's intentions.
Here is Part I of a catalog of cognitive biases that create these hazards.
- Availability Heuristic
- We tend to estimate the probability of events based on how easy it is to imagine those events occurring, Although anecdotes are powerful
tools of persuasion, they can also
be hazardous to both anecdote
tellers and anecdote listenersrather than on serious estimates of likelihoods. Likewise, we gauge the plausibility of an assertion based on how easy it is to imagine the conditions that would make it valid. Anecdotes illustrating assertions can thus lead listeners to feel that the assertions are more likely to be true than they actually are. That's one way in which the Availability Heuristic makes false rumors — which are often in the form of anecdotes — credible.
- Focusing Illusion
- The Focusing Illusion is our tendency to overvalue one aspect of a situation relative to its importance. For example, in the anecdote about the lost data files, the listener focuses on the fact that the loss occurred at the time of installing the new software. The anecdote says nothing about what else might have been happening at the time. Did another user have access to the files on the server? Did someone or something else delete the files? The anecdote's form actually suppresses any thought of possible causes other than the installation.
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More articles on Workplace Politics:
- Breaking the Rules
- Many outstanding advances are due to those who broke rules to get things done. And some of those who
break rules get fired or disciplined. When is rule breaking a useful tactic?
- In workplace politics, some people always seem to be seeking information about others, but they give
very little in return. They're pumpers. What can you do to deal with pumpers?
- No Tangles
- When we must say "no" to people who have superior organizational power, the message sometimes
fails to get across. The trouble can be in the form of the message, the style of delivery, or elsewhere.
How does this happen?
- Not Really Part of the Team: II
- When some team members hang back, declining to show initiative, we tend to overlook the possibility
that their behavior is a response to something happening within or around the team. Too often we hold
responsible the person who's hanging back. What other explanations are possible?
- Suppressing Dissent: II
- Disagreeing with the majority in a meeting, or in some cases, merely disagreeing with the Leader, can
lead to isolation and other personal difficulties. Here is Part II of a set of tactics used by Leaders
who choose not to tolerate differences of opinion, emphasizing the meeting context.
Forthcoming issues of Point Lookout
- Coming November 21: Make Suggestions Privately
- Suggesting a better way of doing things can sometimes backfire surprisingly and intensely. Making suggestions privately reduces that risk, but introduces a different risk. Available here and by RSS on November 21.
- And on November 28: Wacky Words of Wisdom: VI
- Adages, aphorisms, and "words of wisdom" seem valid often enough that we accept them as universal and permanent. Most aren't. Here's Part VI of a collection of widely held beliefs that can be misleading at work. Available here and by RSS on November 28.
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- The Power Affect: How We Express Our Personal Power
- Many people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.
Beware any resource that speaks of "winning" at workplace politics or "defeating" it. You can benefit or not, but there is no score-keeping, and it isn't a game.