Researchers have identified a cognitive bias known as shared information bias, which is the tendency of groups to discuss topics and share information that most members already know [Forsyth 2010]. Groups seem to prefer such discussions to discussions of topics that only a few members know. The consequences of this behavior include poor decision quality.
But just exactly how does shared information bias compromise decision quality? And what other consequences might there be? In Part I of this exploration, I sketched how this bias can lead to a false sense of security, increased likelihood of groupthink, biased assessments of the relative importance of ideas, and increased persistence of wrong beliefs. Here are five more ways shared information bias can harm group processes.
- Increased difficulty in adopting valid ideas
- Shared information acquires credibility correlated with the frequency of its open mentions, independent of its validity. True or correct information that remains privately held has less opportunity to acquire credibility. When it finally comes into the open, if it ever does, its relative credibility can be significantly less than that of the information that has previously been disclosed. In this way, truth and fact can lose out to fiction and rumor.
- Establishment of alliances of the confused
- In groups that repeat the pattern of shared information bias, the comfort of the pattern can strengthen relationships between members of the group who are caught in the consequences of the bias. Repeatedly unchallenged in their beliefs and preconceptions, and confirmed every time they hear another group member offer information they themselves already know, participants in these strengthened relationships can re-enforce the pattern. When this happens the group can encounter difficulty dealing with members who raise issues or offer perspectives not shared by most of the group's members.
- Shunning and expulsion of critical thinkers
- Critical thinking is the application of evidence and reason to reach an objective judgment. Data on the incidence of critical thinkers isn't generally available, but my own impression, based on my experience, is that critical thinking is less widely practiced in the workplace than one might have hoped. In groups intent on reaching conclusions to their deliberations, shared information bias might lead them to believe that a valid conclusion is nearer than it actually is. In such situations, critical thinkers are likely to raise issues and pose questions that could make evident the true status of the group's deliberations. Because repeatedly "disrupting" deliberations in this way can cause discomfort to those seeking closure, critical thinkers risk shunning and expulsion. The irony is that groups that expel critical thinkers could be expelling the very people they most need.
- If the critical Shared information acquires credibility
correlated with the frequency
of its open mentions,
independent of its validitythinker who is shunned in this way is also a member of a disfavored demographic group, while the other group members are members of favored demographic groups — or worse, while those other group members are all members of the same favored demographic group — the harm to group cohesion can become complicated and severe.
- Elevation of uncritical thinkers
- Just as critical thinkers risk expulsion, group members can enjoy elevated status if they offer contributions that make other group members feel more comfortable, and which seem to support the group as it reaches for closure. Although critical thinkers can certainly choose to offer such contributions, most such contributions probably result from thinking uncritically.
- One word of warning: a devious person, capable of critical thinking, and intent on sabotaging the group's deliberations, can exploit shared information bias either to cause the group to come to closure prematurely, or to elevate his or her own standing within the group by confirming its members' preconceptions.
- Mistakenly favorable self-assessments
- Group members who make contributions consisting of information in the possession of most other group members tend to experience validation by their colleagues. And when group members hear their colleagues make contributions that are consistent with their own beliefs and preconceptions, they also tend to feel validated. If they later make private, internal, self-assessments, those assessments will likely be more favorable than is objectively justified, because the self-assessor's beliefs and preconceptions haven't actually withstood serious challenge.
- Group members repeatedly exposed to shared information bias thus tend to feel that they and their fellow members are more creative and insightful than they actually are. This mistaken assessment can make the group vulnerable when it confronts situations that are inconsistent with its beliefs and preconceptions. Overconfidence and unfamiliarity with reality can combine to lead the group to choose unsuitable leaders, or to rely upon the judgment of those of its members who don't actually merit such reliance.
Shared information bias does indeed lead to poor decisions. It does so by not only limiting what the group considers when it makes decisions, but also by distorting the group's thinking, by creating intra-group alliances based on shared confusion, and by affecting the group's choices of leaders. You can watch this happening in groups you belong to. If you see it happening, and if you're willing to risk being shunned, raise the issue and refer people to these two articles. First in this series Top Next Issue
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More articles on Cognitive Biases at Work:
- Confirmation Bias: Workplace Consequences Part I
- We continue our exploration of confirmation bias, paying special attention to the consequences it causes
in the workplace. In this part, we explore its effects on our thinking.
- Historical Debates at Work
- One obstacle to high performance in teams is the historical debate — arguing about who said what
and when, or who agreed to what and when. Here are suggestions for ending and preventing historical debates.
- Wishful Significance: I
- When things don't work out, and we investigate why, we sometimes attribute our misfortune to "wishful
thinking." In this part of our exploration of wishful thinking we examine how we arrive at mistaken
assessments of the significance of what we see, hear, or learn.
- Cognitive Biases and Influence: I
- The techniques of influence include inadvertent — and not-so-inadvertent — uses of cognitive
biases. They are one way we lead each other to accept or decide things that rationality cannot support.
- Cognitive Biases and Influence: II
- Most advice about influencing others offers intentional tactics. Yet, the techniques we actually use
are often unintentional, and we're therefore unaware of them. Among these are tactics exploiting cognitive
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- The Race to the South Pole: Lessons in Leadership
- On 14 December 1911, four men led by Roald Amundsen reached
the South Pole. Thirty-five days later, Robert F. Scott and four others followed. Amundsen had won the
race to the pole. Amundsen's party returned to base on 26 January 1912. Scott's party perished. As historical
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lessons in leadership and its application to organizational efforts. A fascinating and refreshing look
at leadership from the vantage point of history. Read
more about this program. Here's a date for this program:
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- Baldwin-Wallace University, 275 Eastland Road, Berea, Ohio 44017: November 7, Kerzner Lecture Series/International Project Management Day, sponsored by Baldwin Wallace University and the Northeast Ohio Chapter of the Project Management Institute. Register now.
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