
Robert Zajonc (1923 - 2008) was a Polish-born American social psychologist who is known for work on social and cognitive processes. He discovered and demonstrated experimentally the mere exposure effect. Because of this effect, repeated exposure to a given stimulus leads to a change of attitude about the stimulus. Photo credit ucsd.edu.
Some workplace discussions fail to converge because participants cannot agree that particular facts are indeed facts. This can happen even when the facts in question are objectively unquestionable: sales are increasing, or voluntary terminations spiked in Q2, or one of the technologies underlying some of our products is about to become obsolete. Debates about issues that aren't actually debatable are more harmful than merely wasting time. They can lead to the spread of misinformation on a scale that can prevent the organization from taking necessary steps that can avert organizational disaster.
In Part I of this exploration, we examined two barriers to accepting truth that are unfortunate, but which trace to cultural causes difficult to avoid. In this Part II, we sketch three additional barriers that trace to more individual frailties. And this leads to an important insight about persuasion in workplace debate.
We begin with sketches of three more barriers to accepting truth.
- Boredom
- For some people, in some life situations, energetic and passionate workplace debate provides welcome respite from intellectual boredom. They find irresistible the challenge of crafting arguments and chains of reasoning that are unexpected by their debate partners and which "win the day" for the side of the argument they're advocating.
- The intellectually bored generally aren't evil people. Their behavior usually returns to more acceptable patterns if we can find something for them to do that's both constructive and sufficiently challenging intellectually. A contributing cause of this problem, perhaps, is the failure of the supervisor of the bored person to first notice the boredom and then to take steps to address it effectively.
- Malevolence
- Malevolence is the desire to cause harm. In the context of workplace debate, malevolence can take many forms. Examples include taking steps to prevent debate from reaching closure; intentionally offending one or more debate participants; preventing a particular participant from attaining a goal; or causing all participants to be late for lunch.
- Straightforward Organizational power can bias our
judgment as we assess the
ideas or proposals of othersmotives for malevolence can include compulsion, revenge for perceived wrongs, or a desire to sabotage a rival's efforts. But more subtle motives can also occur. For example, the perpetrator might be acting at the behest of a person not participating in the debate, in exchange for a favor that person might deliver — or might already have delivered — in another context. - Power bias
- Organizational power can bias our judgment as we assess the ideas or proposals of others. People who possess organizational power can be reluctant to consider proposals that they believe might erode the power they do have; people who lack organizational power or who seek additional power can be reluctant to consider proposals that they believe might hinder their acquisition of power they don't have. So either way, power introduces a bias that can affect judgment and motivation.
- If power bias presents a significant barrier to people accepting truth, offering more truth or different truth is unlikely to bring the discussion to closure. In such situations, the pursuit or retention of power is the fundamental issue. Addressing that issue, or any issues that might be causing people to focus on their organizational power, is likely a more fruitful approach.
Certainly there are dozens more factors that lead us to be reluctant to accept truth. Fear is probably among the more important. Fear causes us to stay with what is, instead of what could be better. Virginia Satir expressed this idea by saying that people tend to prefer the familiar to the comfortable. The phenomenon that familiarity enhances preference, sometimes called the mere exposure effect, has since been demonstrated experimentally. [Fang 2007] Perhaps the most persuasive evidence for the existence of a mere exposure effect is the choice by advertisers to present identical advertisements repeatedly in multiple media.
Participants in workplace debates can also exploit the mere exposure effect, but to do so, they might need to adopt a long view. To expect that presenting unfamiliar facts for the first time can be persuasive in the moment might be expecting too much. The mere exposure effect suggests that presenting those same facts or similar facts repeatedly over the course of several debates might be more likely to achieve the intended result. First issue in this series
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Footnotes
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Related articles
More articles on Cognitive Biases at Work:
Bullet Point Madness: I
- Decision makers in modern organizations commonly demand briefings in the form of bullet points or a
series of series of bullet points. But this form of presentation has limited value for complex decisions.
We need something more. We actually need to think.
Red Flags: III
- Early signs of troubles in collaborations include toxic conflict, elevated turnover, and antipatterns
in communication. But among the very earliest red flags are abuses of power. They're more significant
than other red flags because abuses of power can convert any collaboration into a morass of destructive
politics.
Motivated Reasoning
- When we prefer a certain outcome of a decision process, we risk falling into a pattern of motivated
reasoning. That can cause us to gather data and construct arguments that erroneously lead to the
outcome we prefer, often outside our awareness. And it can happen even when the outcome we prefer is
known to threaten our safety and security.
Online Ethics
- The array of media for exchanging our thoughts in text has created new opportunities for acting unethically.
Cyberbullying is one well-known example. But sending text is just one way to cross the line ethically.
Here are some examples of alternatives.
Recapping Factioned Meetings
- A factioned meeting is one in which participants identify more closely with their factions, rather than
with the meeting as a whole. Agreements reached in such meetings are at risk of instability as participants
maneuver for advantage after the meeting.
See also Cognitive Biases at Work and Cognitive Biases at Work for more related articles.
Forthcoming issues of Point Lookout
Coming February 26: Devious Political Tactics: Bad Decisions
- When workplace politics influences the exchanges that lead to important organizational decisions, we sometimes make decisions for reasons other than the best interests of the organization. Recognizing these tactics can limit the risk of bad decisions. Available here and by RSS on February 26.
And on March 5: On Begging the Question
- Some of our most expensive wrong decisions have come about because we've tricked ourselves as we debated our options. The tricks sometimes arise from rhetorical fallacies that tangle our thinking. One of the trickiest is called Begging the Question. Available here and by RSS on March 5.
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