 
Robert Zajonc (1923 - 2008) was a Polish-born American social psychologist who is known for work on social and cognitive processes. He discovered and demonstrated experimentally the mere exposure effect. Because of this effect, repeated exposure to a given stimulus leads to a change of attitude about the stimulus. Photo credit ucsd.edu.
Some workplace discussions fail to converge because participants cannot agree that particular facts are indeed facts. This can happen even when the facts in question are objectively unquestionable: sales are increasing, or voluntary terminations spiked in Q2, or one of the technologies underlying some of our products is about to become obsolete. Debates about issues that aren't actually debatable are more harmful than merely wasting time. They can lead to the spread of misinformation on a scale that can prevent the organization from taking necessary steps that can avert organizational disaster.
In Part I of this exploration, we examined two barriers to accepting truth that are unfortunate, but which trace to cultural causes difficult to avoid. In this Part II, we sketch three additional barriers that trace to more individual frailties. And this leads to an important insight about persuasion in workplace debate.
We begin with sketches of three more barriers to accepting truth.
- Boredom
- For some people, in some life situations, energetic and passionate workplace debate provides welcome respite from intellectual boredom. They find irresistible the challenge of crafting arguments and chains of reasoning that are unexpected by their debate partners and which "win the day" for the side of the argument they're advocating.
- The intellectually bored generally aren't evil people. Their behavior usually returns to more acceptable patterns if we can find something for them to do that's both constructive and sufficiently challenging intellectually. A contributing cause of this problem, perhaps, is the failure of the supervisor of the bored person to first notice the boredom and then to take steps to address it effectively.
- Malevolence
- Malevolence is the desire to cause harm. In the context of workplace debate, malevolence can take many forms. Examples include taking steps to prevent debate from reaching closure; intentionally offending one or more debate participants; preventing a particular participant from attaining a goal; or causing all participants to be late for lunch.
- Straightforward Organizational power can bias our
 judgment as we assess the
 ideas or proposals of othersmotives for malevolence can include compulsion, revenge for perceived wrongs, or a desire to sabotage a rival's efforts. But more subtle motives can also occur. For example, the perpetrator might be acting at the behest of a person not participating in the debate, in exchange for a favor that person might deliver — or might already have delivered — in another context.
- Power bias
- Organizational power can bias our judgment as we assess the ideas or proposals of others. People who possess organizational power can be reluctant to consider proposals that they believe might erode the power they do have; people who lack organizational power or who seek additional power can be reluctant to consider proposals that they believe might hinder their acquisition of power they don't have. So either way, power introduces a bias that can affect judgment and motivation.
- If power bias presents a significant barrier to people accepting truth, offering more truth or different truth is unlikely to bring the discussion to closure. In such situations, the pursuit or retention of power is the fundamental issue. Addressing that issue, or any issues that might be causing people to focus on their organizational power, is likely a more fruitful approach.
Certainly there are dozens more factors that lead us to be reluctant to accept truth. Fear is probably among the more important. Fear causes us to stay with what is, instead of what could be better. Virginia Satir expressed this idea by saying that people tend to prefer the familiar to the comfortable. The phenomenon that familiarity enhances preference, sometimes called the mere exposure effect, has since been demonstrated experimentally. [Fang 2007] Perhaps the most persuasive evidence for the existence of a mere exposure effect is the choice by advertisers to present identical advertisements repeatedly in multiple media.
Participants in workplace debates can also exploit the mere exposure effect, but to do so, they might need to adopt a long view. To expect that presenting unfamiliar facts for the first time can be persuasive in the moment might be expecting too much. The mere exposure effect suggests that presenting those same facts or similar facts repeatedly over the course of several debates might be more likely to achieve the intended result.    First issue in this series
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Footnotes
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Related articles
More articles on Effective Communication at Work:
 Nasty Questions: I Nasty Questions: I
- Some of the questions we ask each other aren't intended to elicit information from the respondent. Rather,
they're poorly disguised attacks intended to harm the respondent politically, and advance the questioner's
political agenda. Here's part one a catalog of some favorite tactics.
 Long-Loop Conversations: Asking Questions Long-Loop Conversations: Asking Questions
- In virtual or global teams, where remote collaboration is the rule, waiting for the answer to a simple
question can take a day or more. And when the response finally arrives, it's often just another question.
Here are some suggestions for framing questions that are clear enough to get answers quickly.
 Four Overlooked Email Risks: II Four Overlooked Email Risks: II
- Email exchanges are notorious for exposing groups to battles that would never occur in face-to-face
conversation. But email has other limitations, less-often discussed, that make managing dialog very
difficult. Here's Part II of an exploration of some of those risks.
 The Risks of Rehearsals The Risks of Rehearsals
- Rehearsing a conversation can be constructive. But when we're anxious about it, we can imagine how it
would unfold in ways that bias our perceptions. We risk deluding ourselves about possible outcomes,
and we might even experience stress unnecessarily.
 Formulaic Utterances: III Formulaic Utterances: III
- Formulaic utterances are phrases that follow a pre-formed template. They're familiar, and they have
standard uses. "For example" is an example. In the workplace, some of them can help establish
or maintain dominance and credibility. Some do the opposite.
See also Effective Communication at Work for more related articles.
Forthcoming issues of Point Lookout
 Coming October 1:  On the Risks of Obscuring Ignorance Coming October 1:  On the Risks of Obscuring Ignorance
- A common dilemma in knowledge-based organizations: ask for an explanation, or "fake it" until you can somehow figure it out. The choice between admitting your own ignorance or obscuring it can be a difficult one. It has consequences for both the choice-maker and the organization.  Available here and by RSS on October 1.
 And on October 8:  Responding to Workplace Bullying And on October 8:  Responding to Workplace Bullying
- Effective responses to bullying sometimes include "pushback tactics" that can deter perpetrators from further bullying. Because perpetrators use some of these same tactics, some people have difficulty employing them. But the need is real. Pushing back works.  Available here and by RSS on October 8.
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