
Former Illinois Gov. Rod Blagojevich. A textbook example of the snatchback can be found in the closing statement of Illinois Gov. Rod Blagojevich at his impeachment trial: "I want to apologize to you for what happened, but I can't because I don't think — because I didn't do anything wrong." (see "Rod Blagojevich impeachment trial closing statements", at WikiSource) In this form, he begins by delivering what sounds like an apology, but then he withdraws it. Prior to the withdrawal, he leads the listener into an apology experience, which cannot be fully undone by the withdrawal. Photo by Erik Abderhalden courtesy Wikipedia.
For protection, to express contempt, or to accomplish by subterfuge what one cannot accomplish openly, we mask the true meaning of our communications. The masking technique depends on the message and the audience, but the practice is rarely constructive. It usually makes or expresses trouble for the relationship.
Here are some examples of techniques for masking messages.
- Backdoor bragging
- Example: "It's painful for me to attend her meetings, because my own are so much more orderly and effective."
- This isn't merely a description of pain; rather, it's a claim about the quality of the speaker's meetings. But the claim is buried in a subordinate clause, where it's far less intrusive.
- Nonapology apologies
- Example: "If what I said offended anyone, I'm very sorry."
- This isn't a true apology, because it doesn't concede that what was said was offensive; it dissociates the speaker from what was said; and it isn't directed to anyone specifically. It's simply an expression of regret. See "Demanding Forgiveness," Point Lookout for June 18, 2003, for more.
- Implicit accusations
- Example: "You can join the team if you promise not to pout if your ideas aren't accepted."
- If the accusation had been stated directly, it would have read: "I've noticed that you pout if your ideas are not accepted. You can join the team if you promise to behave." The implicit form creates an urge to refute it, which risks validating the claim. See "Dealing with Implied Accusations," Point Lookout for January 10, 2001, for more.
- Masked messages usually
make or express trouble
for the relationship - Damning with faint praise
- Example: "Your leadership lately has been very useful."
- This message begins in the right direction, but ends with a dull thud. For extra thud, the speaker might pause before "lately" or after "very" as if to be searching for sufficiently neutral words.
- Backdoor damning
- Example: "On project after project, he has demonstrated an outstanding ability to conjure up plausible-sounding explanations for even the most complicated blunders."
- Here the critique is hidden behind what appears to be praise.
- Fake questions
- Example: "If you were to take responsibility for sorting out this mess, how would you do it?"
- By seducing the listener with a fake hypothetical question, the speaker hopes to nudge the listener toward a commitment to take responsibility for a mess.
- Snatchbacks
- Example: "I'd like very much to offer you a promotion…but it had to go to another department."
- A snatchback happens when the speaker begins with a welcome pronouncement, but ends by explaining something else or providing an excuse. The message recipient experiences the positive pronouncement for a second or two — an experience that is never truly erased.
Message masking is a habit for some; a deliberate choice for others. Both are corrosive to relationships. Noticing the pattern in the communications of others can help you reduce it in your own. Top
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Related articles
More articles on Effective Communication at Work:
High Falutin' Goofy Talk
- Business speech and business writing are sometimes little more than high falutin' goofy talk, filled
with pretentious, overused images and puff phrases of unknown meaning. Here are some phrases that are
so common that we barely notice them.
Corrosive Buts
- When we discuss what we care deeply about, and when we differ, the word "but" can lead us
into destructive conflict. Such a little word, yet so corrosive. Why? What can we do instead?
Selling Uphill: The Pitch
- Whether you're a CEO or a project champion, you occasionally have to persuade decision makers who have
some kind of power over you. What do they look for? What are the key elements of an effective pitch?
What does it take to Persuade Power?
The Passion-Professionalism Paradox
- Changing the direction of a group or a company requires passion and professionalism, two attributes
often in tension. Here's one possible way to resolve that tension.
Critical Communications
- From time to time, we're responsible for sending critical communications — essential messages
that the intended recipients must have. It's a heavy responsibility that can bear some risk. A strategy
for managing those risks involves three messages.
See also Effective Communication at Work and Conflict Management for more related articles.
Forthcoming issues of Point Lookout
Coming June 14: Pseudo-Collaborations
- Most workplace collaborations produce results of value. But some collaborations — pseudo-collaborations — are inherently incapable of producing value, due to performance management systems, or lack of authority, or lack of access to information. Available here and by RSS on June 14.
And on June 21: Asking Burning Questions
- When we suddenly realize that an important question needs answering, directly asking that question in a meeting might not be an effective way to focus the attention of the group. There are risks. Fortunately, there are also ways to manage those risks. Available here and by RSS on June 21.
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