Finding Work in Tough Times: Marketing

Finding work in tough times is like marketing in an environment that's flooded with sellers. At the executive end of the job market, compensation is high enough to support professional executive placement specialists, but if you aren't one of the elite, you'll be doing your own marketing.

Here are some suggestions for positioning yourself as a superior product, reaching the buyer ahead of your competitors, creating a compelling message, and making yourself easy to find for anyone looking for someone like you.

Participate in local chapters of professional societies

Professional societies emphasize education, networking, and job search services tuned to your profession. You can exchange news and techniques with colleagues. Especially valuable: leadership positions or responsibility for posting job openings.

Teach

Teaching in continuing education programs dresses your resume; keeps you fresh; and gives you networking opportunities, access to library facilities, and faculty discounts for equipment and software.

Speak

Tight budgets are compelling chapters of professional societies to favor local nonprofessional speakers. Extra income is unlikely, but you'll make yourself known to people who might want to hire you.

Use Google alerts

Avoid surprises in interviews by being informed about current events in your profession. And be among the first to learn of new opportunities. If you're targeting a particular company, set a Google alert related to your target. Set alerts for people you know, your target industry, yourself, and anything that appears on your resume or record, or anything anyone might ask you about. Include misspellings.

Avoid surprises in interviews
by being informed about current
events in your profession

Network, network, network

Effective networking requires discipline, organization, and dedication. Networking in person is best; telephone is next best. Networking through Web sites can be helpful, too. There are books and Web sites galore. And job search networking groups are almost everywhere. Search for groups in your area by modifying this example for Boston.

Get into electronic business networking

As an active electronic networker, with a presence at LinkedIn, Facebook, and Twitter you'll create a multi-media resume. You'll gain a clean, professional presence that highlights your accomplishments, capabilities, and assets.

Keep submitted resumes fresh

On-line resume databases often display submission dates to employers, who sometimes interpret older dates as indicators of undesirability. Visiting your submitted resumes monthly and making slight modifications probably resets the submission date.

Publish

Publish books, scholarly articles, book reviews, or articles in trade magazines or Web sites. Regular book reviewers often get free books, and you'll be helping the world find you.

Blog or tweet

If you have useful things to say, create a blog, or tweet regularly. It's a commitment, but it can also keep you sharp and engaged, and the word will get around.

In this environment, you have to be inventive to stand out. Sending out resumes isn't enough. In May, 2009, software engineer Larry Fowler placed ads on WCRB, a Boston radio station. Whatever works.   First issue in this series    Next issue in this series   Top    Next Issue

Love the work but not the job? Bad boss, long commute, troubling ethical questions, hateful colleague? This ebook looks at what we can do to get more out of life at work. It helps you get moving again! Read Go For It! Sometimes It's Easier If You Run, filled with tips and techniques for putting zing into your work life. Order Now!

For more on finding work in tough times, see "Finding Work in Tough Times: Strategy," Point Lookout for July 8, 2009; "Finding Work in Tough Times: Infrastructure," Point Lookout for July 15, 2009; and "Finding Work in Tough Times: Communications," Point Lookout for July 29, 2009.

Your comments are welcome

About Point Lookout

Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.

This article in its entirety was written by a human being. No machine intelligence was involved in any way.

Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.

Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.

Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.

Related articles

More articles on Personal, Team, and Organizational Effectiveness:

Trips to Abilene

When a group decides to take an action that nobody agrees with, but which no one is willing to question, we say that they're taking a trip to Abilene. Here are some tips for noticing and preventing trips to Abilene.

Selling Uphill: Before and After

Whether you're a CEO appealing to your Board of Directors, your stockholders or regulators, or a project champion appealing to a senior manager, you have to "sell uphill" from time to time. Persuading decision makers who have some kind of power over us is a challenging task. How can we prepare the way for success now and in the future?

What Enough to Do Is Like

Most of us have had way too much to do for so long that "too much to do" has become the new normal. We've forgotten what "enough to do" feels like. Here are some reminders.

How We Waste Time: II

We're all pretty good at wasting time. We're also fairly certain we know when we're doing it. But we're much better at it than we know. Here's Part II of a little catalog of time wasters, emphasizing those that are outside — or mostly outside — our awareness.

Goodhart's Law and Reification

Goodhart's Law, applied to organizations, is an observation about managing by metrics. When we make known the goals for our metrics, we risk having the metrics lose their ability to measure. The risk is elevated when we try to "measure" abstractions.

See also Personal, Team, and Organizational Effectiveness for more related articles.

Forthcoming issues of Point Lookout

Coming August 13: Leaving High-Touch Jobs: How

High-touch jobs require that we work closely with colleagues, teammates, clients, or suppliers. Because choosing to leave such a job affects all these people, and the person departing, we would do well find a path that respects all involved. Here are some suggestions. Available here and by RSS on August 13.

And on August 20: Earned Value and Goodhart's Law

Earned Value Management, widely used approach to project management, is most useful in contexts in which estimators are familiar with the Tasks, the Technologies, and the Teams. But even then, it is vulnerable to the tactics of those who game the metrics. Available here and by RSS on August 20.

Coaching services

I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenaXXxGCwVgbgLZDuRner@ChacDjdMAATPdDNJnrSwoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.

Get the ebook!

Past issues of Point Lookout are available in six ebooks:

• Get 2001-2 in Geese Don't Land on Twigs (PDF, )
• Get 2003-4 in Why Dogs Wag (PDF, )
• Get 2005-6 in Loopy Things We Do (PDF, )
• Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
• Get 2009-10 in The Questions Not Asked (PDF, )
• Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )

Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info