Finding Work in Tough Times: Marketing

Finding work in tough times is like marketing in an environment that's flooded with sellers. At the executive end of the job market, compensation is high enough to support professional executive placement specialists, but if you aren't one of the elite, you'll be doing your own marketing.

Here are some suggestions for positioning yourself as a superior product, reaching the buyer ahead of your competitors, creating a compelling message, and making yourself easy to find for anyone looking for someone like you.

Participate in local chapters of professional societies

Professional societies emphasize education, networking, and job search services tuned to your profession. You can exchange news and techniques with colleagues. Especially valuable: leadership positions or responsibility for posting job openings.

Teach

Teaching in continuing education programs dresses your resume; keeps you fresh; and gives you networking opportunities, access to library facilities, and faculty discounts for equipment and software.

Speak

Tight budgets are compelling chapters of professional societies to favor local nonprofessional speakers. Extra income is unlikely, but you'll make yourself known to people who might want to hire you.

Use Google alerts

Avoid surprises in interviews by being informed about current events in your profession. And be among the first to learn of new opportunities. If you're targeting a particular company, set a Google alert related to your target. Set alerts for people you know, your target industry, yourself, and anything that appears on your resume or record, or anything anyone might ask you about. Include misspellings.

Avoid surprises in interviews
by being informed about current
events in your profession

Network, network, network

Effective networking requires discipline, organization, and dedication. Networking in person is best; telephone is next best. Networking through Web sites can be helpful, too. There are books and Web sites galore. And job search networking groups are almost everywhere. Search for groups in your area by modifying this example for Boston.

Get into electronic business networking

As an active electronic networker, with a presence at LinkedIn, Facebook, and Twitter you'll create a multi-media resume. You'll gain a clean, professional presence that highlights your accomplishments, capabilities, and assets.

Keep submitted resumes fresh

On-line resume databases often display submission dates to employers, who sometimes interpret older dates as indicators of undesirability. Visiting your submitted resumes monthly and making slight modifications probably resets the submission date.

Publish

Publish books, scholarly articles, book reviews, or articles in trade magazines or Web sites. Regular book reviewers often get free books, and you'll be helping the world find you.

Blog or tweet

If you have useful things to say, create a blog, or tweet regularly. It's a commitment, but it can also keep you sharp and engaged, and the word will get around.

In this environment, you have to be inventive to stand out. Sending out resumes isn't enough. In May, 2009, software engineer Larry Fowler placed ads on WCRB, a Boston radio station. Whatever works.   First issue in this series    Next issue in this series   Top    Next Issue

Love the work but not the job? Bad boss, long commute, troubling ethical questions, hateful colleague? This ebook looks at what we can do to get more out of life at work. It helps you get moving again! Read Go For It! Sometimes It's Easier If You Run, filled with tips and techniques for putting zing into your work life. Order Now!

For more on finding work in tough times, see "Finding Work in Tough Times: Strategy," Point Lookout for July 8, 2009; "Finding Work in Tough Times: Infrastructure," Point Lookout for July 15, 2009; and "Finding Work in Tough Times: Communications," Point Lookout for July 29, 2009.

Your comments are welcome

About Point Lookout

Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.

This article in its entirety was written by a human being. No machine intelligence was involved in any way.

Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.

Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.

Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.

Related articles

More articles on Personal, Team, and Organizational Effectiveness:

What Haven't I Told You?

When a project team hits a speed bump, it often learns that it had all the information it needed to avoid the problem, sometimes months in advance of uncovering it. Here's a technique for discovering this kind of knowledge more systematically.

Email Antics: I

Nearly everyone I know complains that email is a time waster. Yet much of the problem results from our own actions. If you're looking around for some New Year's resolutions to make, here are some ideas, in this Part I of a little catalog of things we do that help waste our time.

If Only I Had Known: I

Have you ever regretted saying something that you wouldn't have said if only you had known just one more little fact? Yeah, me too. We all have. Here are some tips for dealing with this sticky situation.

Completism

Completism is the desire to create or acquire a complete set of something. In our personal lives, it drives collectors to pay high prices for rare items that "complete the set." In business it drives us to squander our resources in surprising ways.

Recapping Factioned Meetings

A factioned meeting is one in which participants identify more closely with their factions, rather than with the meeting as a whole. Agreements reached in such meetings are at risk of instability as participants maneuver for advantage after the meeting.

See also Personal, Team, and Organizational Effectiveness and Personal, Team, and Organizational Effectiveness for more related articles.

Forthcoming issues of Point Lookout

Coming December 11: White Water Rafting as a Metaphor for Group Development

Tuckman's model of small group development, best known as "Forming-Storming-Norming-Performing," applies better to development of some groups than to others. We can use a metaphor to explore how the model applies to Storming in task-oriented work groups. Available here and by RSS on December 11.

And on December 18: Subgrouping and Conway's Law

When task-oriented work groups address complex tasks, they might form subgroups to address subtasks. The structure of the subgroups and the order in which they form depend on the structure of the group's task and the sequencing of the subtasks. Available here and by RSS on December 18.

Coaching services

I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenyrWpTxHuyCrjZbUpner@ChacnoFNuSyWlVzCaGfooCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.

Get the ebook!

Past issues of Point Lookout are available in six ebooks:

• Get 2001-2 in Geese Don't Land on Twigs (PDF, )
• Get 2003-4 in Why Dogs Wag (PDF, )
• Get 2005-6 in Loopy Things We Do (PDF, )
• Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
• Get 2009-10 in The Questions Not Asked (PDF, )
• Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )

Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info