
Ice on the launch pad on January 28, 1986, the day of the last Challenger Launch (STS-51-L). The unusually cold weather was well beyond the tolerances for which the rubber seals of the solid rocket boosters were approved, and it most likely caused the O-ring failure that led to the Challenger loss. Groupthink probably provides a solid explanation for the flawed launch decision, but it can do much more. The string of decisions that led to the design of the space shuttle itself might also have benefited from scrutiny from the perspective of groupthink. Even more important, though, is the organizational design of NASA. There was a belief both inside NASA and out that it was an elite organization that always got things right. That belief is one of the fundamental characteristics that makes groups and organizations susceptible to groupthink. Only after the loss of Challenger did the question of the design of NASA come into focus. See, for example, Howard S. Schwartz, Narcissistic Process and Corporate Decay, New York University Press, 1992. (Order from Amazon.com) Photo by Michael Hahn, courtesy U.S. National Aeronautics and Space Administration.
Design is the articulation of intent to achieve a goal, including plans for executing that intention. We're engaged in design whenever we devise products, services, procedures, tests, policies, legislation, campaigns — just about anything in the modern knowledge-oriented workplace. And when we design, we risk error. Our design might not achieve all we hoped, or it might not achieve the goal at all. Or we might discover that the goal we were aiming for isn't what we actually wanted. So much can go wrong that attaining even a measured success sometimes feels thrilling.
Design errors are more common than we imagine. When a system produces disappointing results, we cannot always distinguish design errors from user errors or implementation errors. And we don't always know whether the system was being used in an environment for which it was designed. That's why we sometimes mistakenly attribute system failures to something other than design error, even when design errors played a role.
Because we usually use the term error for undesirable outcomes, the language we use to describe design errors carries connotations that limit our thinking. For this discussion, we use error to mean merely unintended as opposed to unintended and unfavorable. With this in mind, when a design "goes wrong" we mean that it didn't achieve the goal, or that we discovered an even more desirable goal. We must therefore classify as design errors those exciting surprises that bring welcome results. Typically, we take credit for these as if we intended them, but their sources are often simple design errors.
The Design errors are more
common than we imaginekind of design errors I find most fascinating are those that arise from the way humans think and interact. Let's begin with one of the most famous of group biases, groupthink.
Groupthink happens when groups fail to consider a broad enough range of alternatives, risks, interpretations, or possibilities. Groups are at elevated risk of groupthink if they aren't diverse enough, or lack sufficient breadth of experience, or feel infallible, or want to preserve their elite status, or have an excessive desire for order.
For example, if an elite review team is pressed for time and must review two designs — one by an elite development team, and one by a less accomplished team, it might decide to do a less-than-thorough job on the work of the elite development team so as to make time for careful review of the work of the less-accomplished development team. Because the review team values its reputation for getting work done on time, and because it feels an affinity for the elite developers, an error in the elite developers' work can squeeze through. That might not be a bad thing, of course. Some design errors produce favorable outcomes. Such beneficial errors are rare, but we ought not dismiss the possibility out of hand.
We'll continue next time with an examination of more group biases. Next in this series Top
Next Issue
Is every other day a tense, anxious, angry misery as you watch people around you, who couldn't even think their way through a game of Jacks, win at workplace politics and steal the credit and glory for just about everyone's best work including yours? Read 303 Secrets of Workplace Politics, filled with tips and techniques for succeeding in workplace politics. More info
Your comments are welcome
Would you like to see your comments posted here? rbrenogMhuqCxAnbfLvzbner@ChacigAthhhYwzZDgxshoCanyon.comSend me your comments by email, or by Web form.About Point Lookout
Thank you for reading this article. I hope you enjoyed it and
found it useful, and that you'll consider recommending it to a friend.
This article in its entirety was written by a human being. No machine intelligence was involved in any way.
Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
Related articles
More articles on Problem Solving and Creativity:
Critical Thinking and Midnight Pizza
- When we notice patterns or coincidences, we draw conclusions about things we can't or didn't directly
observe. Sometimes the conclusions are right, and sometimes not. When they're not, organizations, careers,
and people can suffer. To be right more often, we must master critical thinking.
Bois Sec!
- When your current approach isn't working, you can scrap whatever you're doing and start again —
if you have enough time and money. There's a less radical solution, and if it works, it's usually both
cheaper and faster.
Assumptions and the Johari Window: I
- The roots of both creative and destructive conflict can often be traced to differing assumptions of
the parties to the conflict. Working out these differences is a lot easier when we know what everyone's
assumptions are.
What Makes a Good Question?
- In group discussion or group problem solving, many of us focus on being the first one to provide the
answer. The right answer can be good; but often, the right question can be better.
Exploiting Failed Ideas
- When the approach you've been using fails, how do you go about devising Plan B? Or Plan C? Here are
some ways to find new approaches by examining failures.
See also Problem Solving and Creativity and Project Management for more related articles.
Forthcoming issues of Point Lookout
Coming December 6: Off-Putting and Conversational Narcissism at Work: III
- Having off-putting interactions is one of four themes of conversational narcissism. Here are seven behavioral patterns that relate to off-putting interactions and how abusers use them to control conversations. Available here and by RSS on December 6.
And on December 13: Contrary Indicators of Psychological Safety: I
- To take the risks that learning and practicing new ways requires, we all need a sense that trial-and-error approaches are safe. Organizations seeking to improve processes would do well to begin by assessing their level of psychological safety. Available here and by RSS on December 13.
Coaching services
I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenogMhuqCxAnbfLvzbner@ChacigAthhhYwzZDgxshoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.
Get the ebook!
Past issues of Point Lookout are available in six ebooks:
- Get 2001-2 in Geese Don't Land on Twigs (PDF, )
- Get 2003-4 in Why Dogs Wag (PDF, )
- Get 2005-6 in Loopy Things We Do (PDF, )
- Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
- Get 2009-10 in The Questions Not Asked (PDF, )
- Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )
Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info
Follow Rick





Recommend this issue to a friend
Send an email message to a friend
rbrenogMhuqCxAnbfLvzbner@ChacigAthhhYwzZDgxshoCanyon.comSend a message to Rick
A Tip A Day feed
Point Lookout weekly feed
