To influence is to have an effect on people that helps to determine their actions, behavior, perceptions, or attitudes. The opposite of influence is to have no effect. But most of us regard influencing others as bringing their actions, behavior, and views more into line with our own. The opposite of that sense of influence would then be inducing others to adopt positions that contradict our own.
Because I know of no English word for that kind of influence, I'll call it anti-influence. Like influence, anti-influence can be abused, but let us consider only unintentional anti-influence.
Especially in knowledge-oriented workplaces, anti-influence can be costly, when groups engaged in collaborative problem solving might reject contributions that could have led to brilliant solutions. How does this happen?
One widely used framework for studying influence consists of six principles of persuasion developed by Robert Cialdini. For each of the six, I suggest below how they can lead to anti-influence.
- To use reciprocity, the influencer induces in the target a sense of indebtedness by means of gifts or favors.
- If someone frequently fails to reciprocate, others may develop resentments. Then later, when the nonreciprocator tries to influence the team, suspicion and resentment can block adoption of any of the nonreciprocator's suggestions.
- Commitment and consistency
- People like to see themselves as consistent — that they follow through on their commitments.
- If an Especially in knowledge-
anti-influence can be costlyanti-influencer is known for inconsistency, and not following through, others might develop distrust. The probability of rejection of his or her contributions is then elevated, however obviously correct they might be.
- Social proof
- When we're uncertain, we seek confirmation of our choices by observing what others do.
- Most companies, departments, and work groups loathe being the first to adopt a practice. And if someone who's widely disrespected advocates a position, that disrespect affects how people assess the advocated position, likely due, in part, to the halo effect.
- People we like, especially people who are like us, or whom we find physically attractive, are more effective influencers — for us.
- If someone is widely disliked, when that person tries to influence the team to adopt a position, that dislike affects how people assess the advocated position, likely due again, in part, to the halo effect.
- People respect authority. At work, the emblems of authority are rank and professional respect, often indicated by office location, size, and furnishings.
- People of low rank, or who are new to the organization or to the subject matter, or who lack elite professional credentials, have a more difficult time gaining adherents to their positions, however correct they may be.
- The principle of scarcity is that the more rare and difficult-to-obtain something is, the more it's valued.
- Those who offer their opinions and thoughts too liberally are more likely to find them ignored or even opposed.
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More articles on Workplace Politics:
- Obstructionist Tactics: II
- Teams and groups depend for their success on highly effective cooperation between their members. If
even one person is unable or unwilling to cooperate, the team's performance is limited. Here's Part
II of a little catalog of tactics.
- Critical Communications
- From time to time, we're responsible for sending critical communications — essential messages
that the intended recipients must have. It's a heavy responsibility that can bear some risk. A strategy
for managing those risks involves three messages.
- Judging Others
- Being "judgmental" is a stance most people recognize as transgressing beyond widely accepted
social norms. But what's the harm in judging others? And why do so many people do it so often?
- Capability Inversions and Workplace Abuse
- A capability inversion occurs when the person in charge of an effort is far less knowledgeable about
the work than are the people doing that work. In some capability inversions, abusive behavior by the
unit's leader might be misinterpreted as bullying.
- Some Consequences of Blaming
- Both blame-oriented cultures and accountability-oriented cultures can learn from their mistakes. Accountability-oriented
cultures learn how to avoid repeating their mistakes. Blame-oriented cultures learn how to repeat their
Forthcoming issues of Point Lookout
- Coming October 4: Self-Importance and Conversational Narcissism at Work: I
- Conversational narcissism is a set of behaviors that participants use to focus the exchange on their own self-interest rather than the shared objective. This post emphasizes the role of these behaviors in advancing a narcissist's sense of self-importance. Available here and by RSS on October 4.
- And on October 11: Self-Importance and Conversational Narcissism at Work: II
- Self-importance is one of four major themes of conversational narcissism. Knowing how to recognize the patterns of conversational narcissism is a fundamental skill needed for controlling it. Here are eight examples that emphasize self-importance. Available here and by RSS on October 11.
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