Bonnie returned with six minutes to spare before her eleven o'clock — just enough to check voicemail and email, if she did both at once. Slipping on her headset, she punched pound-six on the phone, and clicked "Check Mail" on her screen.
As she listened to her voicemail, her email program began downloading the first of 28 messages. 'Amazing,' she thought, 'either I'm really important, or nobody respects my time.' After the seventh message, she had to leave for her eleven o'clock.
Emailstorming is like
brainstorming, but instead
of using our brains,
we use emailThat's why she missed message 17, which announced the room change for her meeting. She would arrive late, as would three colleagues.
Bonnie's organization is experiencing Emailstorming. Emailstorming is like brainstorming, but instead of using our brains, we use email.
In the constant storm of messages, only a few have significance to their recipients. We spend too much time figuring out which messages we care about, and we miss important messages completely, or get to them too late, as Bonnie did.
Here are some causes of Emailstorming, and some tips for dealing with them.
- Shotgun messaging
- The sender "shotguns" the message to anyone who might be tangentially interested. Often, shotgunners want to be able to say later "I sent it out, didn't you see it?"
- To keep someone "in the loop," send a private — possibly annotated — copy of your message. That way, they receive only the message, and none of the subsequent "Reply All" messages.
- Annoy All
- Sometimes Reply All is appropriate. At other times, a Reply All may actually be an "Annoy All." The risk of annoyance is enhanced when the reply is relevant only to the recipient.
- Be selective about replies. Most often, only the sender needs the reply, but sometimes a few of the CCs want it too. Be judicious.
- Mass announcements
Routine announcements sent separately by HR, Security, or other functions generate potential interruptions for every recipient. These messages are especially annoying when they apply to only a portion of the recipient population.
- Consolidating nonemergency mass announcement messages into a weekly internal e-newsletter not only reduces inbox clutter, but also reduces interruption rates.
Implementing these solutions sometimes requires individual action, and sometimes coordinated action. For example, Management plays an important leadership role in addressing the problem of Mass Announcements.
Surprisingly, Management also plays a key role in solutions that require individual action. When leaders make the term "Shotgun Messaging" a part of the organizational vocabulary, they make it easier for everyone to recognize it when it happens, and they encourage everyone to address the issue directly with shotgunners.
There is a trap though. Distributing a link to this article throughout your organization via email risks violating the intent of sending it. Instead, get the message out by making Emailstorming a topic of an organizational meeting or training. Dealing with email problems in email is like throwing water at a flood. Top
Next Issue
Are you so buried in email that you don't even have time to delete your spam? Do you miss important messages? So many of the problems we have with email are actually within our power to solve, if we just realize the consequences of our own actions. Read 101 Tips for Writing and Managing Email to learn how to make peace with your inbox. Order Now!
And if you have organizational responsibility, you can help transform the culture to make more effective use of email. You can reduce volume while you make content more valuable. You can discourage email flame wars and that blizzard of useless if well-intended messages from colleagues and subordinates. Read Where There's Smoke There's Email to learn how to make email more productive at the organizational scale — and less dangerous. Order Now!
For much more about Emailstorming, see "Emailstorming."
Your comments are welcome
Would you like to see your comments posted here? rbrenEQuetChPjwYBDxmgner@ChacxXTxBssoFmfDfMugoCanyon.comSend me your comments by email, or by Web form.About Point Lookout
Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.
Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
Related articles
More articles on Personal, Team, and Organizational Effectiveness:
Guidelines for Sharing "Resources"
- Often, team members belong to several different teams. The leaders of teams whose members have divided
responsibilities must sometimes contend with each other for the efforts and energies of the people they
share. Here are some suggestions for sharing people effectively.
The Reification Error and Performance Management
- Just as real concrete objects have attributes, so do abstract concepts, or constructs. But attempting
to measure the attributes of constructs as if they were the attributes of real objects is an example
of the reification error. In performance management, committing this error leads to unexpected and unwanted
results.
How to Waste Time in Meetings
- Nearly everyone hates meetings. The main complaint: they're mostly a waste of time. The main cause:
us. Here's a field manual for people who want to waste even more time.
Nine Brainstorming Demotivators: II
- Brainstorming sessions produce output of notoriously variable quality, but understanding what compromises
quality can help elevate it. Here's Part II of a set of nine phenomena that can limit the quality of
contributions to brainstorming sessions.
The Self-Explanation Effect
- In the learning context, self-explanation is the act of explaining to oneself what one is learning.
Self-explanation has been shown to increase the rate of acquiring mastery. The mystery is why we don't
structure knowledge work to exploit this phenomenon.
See also Personal, Team, and Organizational Effectiveness and Writing and Managing Email for more related articles.
Forthcoming issues of Point Lookout
Coming May 25: On Reporting Noncompliance
- Regulating compliance with process design in organizations requires monitoring process usage. Typically, process monitors depend on reports by process participants. In blame-oriented cultures, fear of retribution can limit what these reports contain. Available here and by RSS on May 25.
And on June 1: Mental Accounting and Technical Debt
- In many organizations, technical debt has resisted efforts to control it. We've made important technical advances, but full control might require applying some results of the behavioral economics community, including a concept they call mental accounting. Available here and by RSS on June 1.
Coaching services
I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenEQuetChPjwYBDxmgner@ChacxXTxBssoFmfDfMugoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.
Get the ebook!
Past issues of Point Lookout are available in six ebooks:
- Get 2001-2 in Geese Don't Land on Twigs (PDF, )
- Get 2003-4 in Why Dogs Wag (PDF, )
- Get 2005-6 in Loopy Things We Do (PDF, )
- Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
- Get 2009-10 in The Questions Not Asked (PDF, )
- Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )
Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info
Public seminars
- The Power Affect: How We Express Our Personal Power
Many
people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.
- A recording of a program presented June 29, 2017, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 29, 2017, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 29, 2017, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- Bullet Points: Mastery or Madness?
Decis
ion makers in modern organizations commonly demand briefings in the form of bullet points or a series of series of bullet points. But this form of presentation has limited value for complex decisions. We need something more. We actually need to think. Briefers who combine the bullet-point format with a variety of persuasion techniques can mislead decision makers, guiding them into making poor decisions. Read more about this program.
- A recording of a program presented June 24, 2020, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 24, 2020, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
- A recording of a program presented June 24, 2020, Monthly
Webinar, sponsored by Technobility
Webinar Series. PMI members can earn 1.0 Category 'A' PDU by viewing this program. View this program now.
Follow Rick





Recommend this issue to a friend
Send an email message to a friend
rbrenEQuetChPjwYBDxmgner@ChacxXTxBssoFmfDfMugoCanyon.comSend a message to Rick
A Tip A Day feed
Point Lookout weekly feed
