To solve problems, groups need good ideas. Since complex problems usually require many good ideas, we generate them any way we can — brainstorming, conversations over lunch, or even dreaming. The ideas we generate include the good, the bad, and the ugly, and it isn't always obvious which is which. We have to comb through them all, evaluating, assessing, doing thought experiments, and making judgments. When we think we've found something worthwhile, we might do some actual experiments to help with the judging.
Generate, judge, experiment. Generate, judge, experiment. It isn't a simple cycle, of course, because sometimes we generate new ideas in the course of judging, or while running experiments. Nevertheless, it's useful to consider three roles for group members: generators, judges, and experimenters. Some people hop easily from role to role, and some adopt two roles — or all three — simultaneously.
Although ideas have a life cycle, we don't always respect that life cycle, and that's where trouble can begin. Over the next three issues, I offer some insights that help us to accommodate our generating, judging, and experimenting efforts to the life cycle of ideas. Let's begin with generating.
- Newborn ideas are fragile
- Newborn ideas — ideas just hatched and new to the group — are easily crushed. They usually have weaknesses that haven't yet been addressed. They're incomplete and vulnerable.
- Their vulnerability arises from at least three sources. First, if the problem space is complex, the generator of the idea might have grasped only a part of the problem. Second, generators tend to focus on singular aspects of the problem, even if they have grasped the entire problem. Third, to aid generation, generators often intentionally produce wacky or mostly-wacky ideas, because they can trigger creative thinking.
- To prevent premature rejection of newborn ideas, suspend judging until generation has completed an iteration. This suspension is an important part of formal brainstorming.
- Addressing weaknesses requires resources
- Newborn ideas are Newborn ideas are incomplete,
in part, because of the
their constituenciesincomplete, in part, because of the narrowness of their constituencies. Because it's new, a newborn idea hasn't yet acquired advocates beyond the small circle of its generators. This is rarely enough to protect a newborn idea from rejection, as its list of weaknesses accumulates.
- When we apply our judging and evaluation processes to newborn ideas, they sometimes die because their constituencies are so narrow that they suffer from insufficient exposure to cognitive diversity. For example, their generators might not have considered a weakness identified by a judge, or even if they have, they might not have developed a resolution.
- To prevent premature rejection of newborn ideas during judging, consider designating teams of advocates to address the weaknesses judges identify. The advocates might need more members than the judging team, because addressing weaknesses can be more difficult than identifying them.
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More articles on Problem Solving and Creativity:
- Dealing with Deadlock
- At times it seems that nothing works. Whenever we try to get moving, we encounter obstacles. If we try
to go around them, we find more obstacles. How do we get stuck? And how can we get unstuck?
- Breaking the Rules
- Many outstanding advances are due to those who broke rules to get things done. And some of those who
break rules get fired or disciplined. When is rule breaking a useful tactic?
- Unintended Consequences
- Sometimes, when we solve problems, the solutions create new problems that can be worse than the problems
we solve. Why does this happen? How can we limit this effect?
- The Perils of Piecemeal Analysis: Group Dynamics
- When a team relies on group discussion alone to evaluate proposals for the latest show-stopping near-disaster,
it exposes itself to the risk that perfectly sound proposals might be inappropriately rejected. The
source of some of this risk is the nature of group discussion.
- Virtual Teams Need Generous Travel Budgets
- Although virtual team members who happen to be co-located do meet from time to time, meetings of people
who reside at different sites are often severely restricted by tight or non-existent travel budgets.
Such restrictions, intended to save money, can contribute to expensive delays and errors.
Forthcoming issues of Point Lookout
- Coming March 27: Stone-Throwers at Meetings: II
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- And on April 3: Career Opportunity or Career Trap: I
- When we're presented with an opportunity that seems too good to be true, as the saying goes, it probably is. Although it's easy to decline free vacations, declining career opportunities is another matter. Here's a look at indicators that a career opportunity might be a career trap. Available here and by RSS on April 3.
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- The Power Affect: How We Express Our Personal Power
- Many people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.