
A graphical representation of a strategic analysis tool known as the "SWOT Matrix." It's used as a means of uncovering what is known about a strategic situation. It is therefore useful in choosing among possible strategies. However, one of its weaknesses is its limited ability to create new knowledge that is not derived from existing knowledge. That requires exploration beyond what is already known.
Image (cc) Attribution-ShareAlike 2.5 Generic by Xhienne courtesy Wikipedia.
As a formulaic utterance, "I don't know where to begin" can be a condescending put-down of a comment or proposal that the speaker energetically opposes. [Brenner 2021.1] The meaning conveyed is something like, "This idea is so wrong-headed that we should all just set our hair on fire if it would prevent the organization from adopting this idiotic scheme." When used in this way, as with many formulaic utterances, the speaker gains time to compose what to say next.
Still, the Sometimes we believe we know where tobegin, and we believe we have begun, but that
belief is mistaken. We haven't really begun.experience of not knowing where to begin can be real. Some problems are so resistant to solution, so resistant to understanding, and so tangled up with other problems, that we truly do not know where to begin. And sometimes when we don't know where to begin, we don't even know why we don't know where to begin. Even worse, sometimes we believe we know where to begin, and we believe we have begun, but that belief is mistaken. We haven't really begun. Here are some of the situations that tend to elicit feelings of I-don't-know-where-to-begin.
- Sometimes where we begin doesn't matter
- For many efforts, it doesn't matter where we begin. If we begin somewhere, anywhere, we can learn something about the challenge. After a bit of effort, if there's a better place to have begun, that place might become clear. The effort expended to that point might not have solved the problem, but it might have revealed the start of a path to a solution.
- This insight suggests a way to resolve the dilemma of having two candidates for places to begin, when neither one seems to present clear advantages over the other. That resolution: try both at once for a short time, then review progress. The review can provide information that makes a choice clear.
- The need to know where to begin can be a form of perfectionism
- Perfectionism is a personality trait that's associated with seeking flawless results for whatever efforts are underway. With respect to the question of where to begin, perfectionism means finding the perfect place to begin — the place the leads most directly to the desired result. The perfectionist thus focuses more on choice of approach than on progress to the result.
- Compare two expenditure scales: the anticipated budget A for solving the problem, and the cost B of deciding how to solve the problem. Include in B the cost of delay in solving the problem. When B/A becomes large enough, perfectionism might be in play.
- The debate about where to begin can be a form of political conflict
- Discussing where to begin can be a convenient excuse for avoiding the issue altogether. Or it can be a symptom of unresolved political conflict. That is, the where-to-begin discussion might be a form of a deeper conflict that the parties are unwilling to see publicly expressed. The parties to the deeper conflict might be more comfortable engaging in the where-to-begin discussion because it's less likely to reveal the deeper issues.
- If where-to-begin discussions erupt with regularity, and if the parties to these discussions repeatedly include the same cast of characters, deeper political conflict is a plausible candidate for the root cause of the pattern. Check for other conflicts. If you find some, resolving them might reduce the incidence of where-to-begin discussions.
Last words
Although formulaic utterances are generally associated with patterns of individual speakers, an organizational analog might also exist. For example, we might consider patterns of conceiving projects, or patterns of solving problems in projects. For solving problems, the where-do-we-begin pattern might consist of expending resources to study alternative approaches, in order to buy time to resolve political conflicts. Things are not always what they seem.

Love the work but not the job? Bad boss, long commute, troubling ethical questions, hateful colleague? This ebook looks at what we can do to get more out of life at work. It helps you get moving again! Read Go For It! Sometimes It's Easier If You Run, filled with tips and techniques for putting zing into your work life. Order Now!
Footnotes
Your comments are welcome
Would you like to see your comments posted here? rbrentSgXnAlNVWlhxNIJner@ChacAtZoEYrrmofzZnjPoCanyon.comSend me your comments by email, or by Web form.About Point Lookout
Thank you for reading this article. I hope you enjoyed it and
found it useful, and that you'll consider recommending it to a friend.
This article in its entirety was written by a human being. No machine intelligence was involved in any way.
Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
Related articles
More articles on Problem Solving and Creativity:
Poverty of Choice by Choice
- Sometimes our own desire not to have choices prevents us from finding creative solutions. Life
can be simpler (if less rich) when we have no choices to make. Why do we accept the same tired solutions,
and how can we tell when we're doing it?
Help for Finding Help
- When we find ourselves at a loss for finding a good path forward, and we feel overwhelmed by events,
support can make things easier. But seeking support is difficult for some. Why is that?
Start Anywhere
- Group problem-solving sessions sometimes focus on where to begin, even when what we know about the problem
is insufficient for making such decisions. In some cases, preliminary exploration of almost any aspect
of the problem can be more helpful than debating what to explore.
The Rhyme-as-Reason Effect
- When we speak or write, the phrases we use have both form and meaning. Although we usually think of
form and meaning as distinct, humans tend to assess as more meaningful and valid those phrases that
are more beautifully formed. The rhyme-as-reason effect causes us to confuse the validity of a phrase
with its aesthetics.
Cassandra at Work
- When a team makes a wrong choice, and only a tiny minority advocated for what turned out to have been
the right choice, trouble can arise when the error at last becomes evident. Maintaining team cohesion
can be a difficult challenge for team leaders.
See also Problem Solving and Creativity and Problem Solving and Creativity for more related articles.
Forthcoming issues of Point Lookout
Coming April 2: Mitigating the Trauma of Being Laid Off
- Trauma is an emotional response to horrible events — accidents, crimes, disasters, physical abuse, emotional abuse, gross injustices — and layoffs. Layoff trauma is real. Employers know how to execute layoffs with compassion, but some act out of cruelty. Know how to defend yourself. Available here and by RSS on April 2.
And on April 9: Defining Workplace Bullying
- When we set out to control the incidence of workplace bullying, problem number one is defining bullying behavior. We know much more about bullying in children than we do about adult bullying, and more about adult bullying than we know about workplace bullying. Available here and by RSS on April 9.
Coaching services
I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrentSgXnAlNVWlhxNIJner@ChacAtZoEYrrmofzZnjPoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.
Get the ebook!
Past issues of Point Lookout are available in six ebooks:
- Get 2001-2 in Geese Don't Land on Twigs (PDF, )
- Get 2003-4 in Why Dogs Wag (PDF, )
- Get 2005-6 in Loopy Things We Do (PDF, )
- Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
- Get 2009-10 in The Questions Not Asked (PDF, )
- Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )
Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info
Follow Rick





Recommend this issue to a friend
Send an email message to a friend
rbrentSgXnAlNVWlhxNIJner@ChacAtZoEYrrmofzZnjPoCanyon.comSend a message to Rick
A Tip A Day feed
Point Lookout weekly feed
