The Focusing Illusion in Organizations

The Focusing Illusion [Schkade 1998] is a cognitive bias — a tendency to misjudge — that leads to attaching too much significance to one feature of an event or situation. We then make erroneous predictions of future outcomes. For example, many believe — wrongly, research shows — that wealth inevitably leads to happiness. That's why feature stories in the media about tragically unhappy lottery winners are so fascinating — the stories seem paradoxical.

The essence of the illusion is a failure to grasp the full complexity of life situations. Although living in California might increase the probability of attaining happiness, happiness is far from certain, and indeed, the probability of a given individual being happy in Los Angeles, California, isn't much different from the probability of that same individual being happy in, say, Cleveland, Ohio. The focusing illusion leads us to misjudge these probabilities. We forget, for example, that although Los Angeles has more sunny days, it also has more smog.

Most of the common examples of the focusing illusion emphasize the personal: if I were rich (or thin, or beautiful, …), I'd be happy. Some examples relate to relationships: if we had a child, our marriage would be saved.

But the focusing illusion also applies to organizations. Here are some examples of the focusing illusion in organizational life.

• If we acquire that company, we'll own the market and profits will dramatically increase.
• When we finish this project, the pressure will ease and we can get back to 40-hour weeks.
• If we can get Snidely off the team, we'll finally have peace and get some work done.
• If we hire this superstar, we'll be so much better managed that the share price will triple.
• If we can keep these production problems secret until they're fixed, nobody will ever find out and all will be well.
• If we redesign our work processes, productivity will increase so dramatically that our time-to-market will drop by 40%.
• If we consolidate these three locations into one, the cost savings in Fed-X and airfare alone will pay for the relocations in three years.

To guard against the focusing illusion, remember:

• The value of almostThe value of almost any
  organizational attribute (like net
  income, time-to-market, …) is
  the result of contributions from
  many elements any organizational attribute (like net income, time-to-market, …) is the result of contributions from many elements.
• Changing some of these elements will probably change the result, but the direction of the change depends on what else is happening.
• Any change you make might also change contributions from elements you don't change.
• Other elements you don't control are always free to change on their own or in response to external factors.

Consequently, the effects of changes we make are usually tangled up with other changes that are either already underway or that result unexpectedly from what we've done. We simply cannot get what we want by focusing solely on what we actually do control. Everything matters.  Top    Next Issue

Are your projects always (or almost always) late and over budget? Are your project teams plagued by turnover, burnout, and high defect rates? Turn your culture around. Read 52 Tips for Leaders of Project-Oriented Organizations, filled with tips and techniques for organizational leaders. Order Now!

For more on cognitive biases, see "Nine Project Management Fallacies: IV," Point Lookout for January 11, 2006.

Footnotes

Your comments are welcome

About Point Lookout

Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.

Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.

Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.

Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.

Related articles

More articles on Personal, Team, and Organizational Effectiveness:

Diagonal Collaborations: Dazzling or Dangerous?

Collaborations can be very productive. There are some traps though, especially when the collaborators are of different rank, with the partner of lower rank reporting to a peer of the other. Here are some tips for preventing conflict in diagonal collaborations.

High Falutin' Goofy Talk

Business speech and business writing are sometimes little more than high falutin' goofy talk, filled with pretentious, overused images and puff phrases of unknown meaning. Here are some phrases that are so common that we barely notice them.

Who Would You Take With You to Mars?

What makes a great team? What traits do you value in teammates? Project teams can learn a lot from the latest thinking about designing teams for extended space exploration.

Fill in the Blanks

When we conceal information about ourselves and our areas of responsibility, we make room for others to speculate. Speculation is rarely helpful. It's wise to fill in the blanks.

Down in the Weeds: II

To be "down in the weeds," in one of its senses, is to be lost in discussion at a level of detail inappropriate to the current situation. Here's Part II of our exploration of methods for dealing with this frustrating pattern so common in group discussions.

See also Personal, Team, and Organizational Effectiveness, Emotions at Work and Cognitive Biases at Work for more related articles.

Forthcoming issues of Point Lookout

Coming February 20: Brainstorming and Speedstorming: I

Recent research suggests that brainstorming might not be as effective as we would like to believe it is. An alternative, speedstorming, might have some advantages for some teams solving some problems. Available here and by RSS on February 20.

And on February 27: Brainstorming and Speedstorming: II

Recent research into the effectiveness of brainstorming has raised some questions. Motivated to examine alternatives, I ran into speedstorming. Here's Part II of an exploration of the properties of speedstorming. Available here and by RSS on February 27.

Coaching services

I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrencuqHMcQIIUzdsjnyner@ChacGTcpWLugOtwWjGJNoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.

Get the ebook!

Past issues of Point Lookout are available in six ebooks:

• Get 2001-2 in Geese Don't Land on Twigs (PDF, USD 11.95)
• Get 2003-4 in Why Dogs Wag (PDF, USD 11.95)
• Get 2005-6 in Loopy Things We Do (PDF, USD 11.95)
• Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, USD 11.95)
• Get 2009-10 in The Questions Not Asked (PDF, USD 11.95)
• Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, USD 28.99)

Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500 words in your inbox in one hour. License any article from this Web site. More info

Public seminars

The Power Affect: How We Express Our Personal Power

Many people who possess real organizational power have a characteristic demeanor. It's the way they project their presence. I call this the power affect. Some people — call them power pretenders — adopt the power affect well before they attain significant organizational power. Unfortunately for their colleagues, and for their organizations, power pretenders can attain organizational power out of proportion to their merit or abilities. Understanding the power affect is therefore important for anyone who aims to attain power, or anyone who works with power pretenders. Read more about this program.

• A recording of a program presented 6:00 PM June 29 (Eastern Time), Monthly Webinar, Technobility Webinar Series. You can earn 1.0 Category 'A' PDU by viewing this program. View this program now.