If you're a manager, how can you tell how good a job you're doing? Take a survey? Do a 360 assessment?
When you measure something, you influence it. For instance, investors value companies according to their profits. Knowing this, many executives make decisions that favor short-term profits over the company's long-term well being, and some actually fudge the figures.
Applied to organizations, this phenomenon is called the Hawthorne Effect — when people know you're measuring something, they try to make the measurement turn out "right." Most measurements of employee satisfaction run afoul of this phenomenon. How can you measure without Hawthorne distortion?
Begin by looking at what you're measuring. The good news: we measure way too much. We try to measure the immeasurable, and we use those measurements to try to control the uncontrollable. By reducing our overall measurement effort, and accounting for Hawthorne distortion, we can measure less and get a lot more value from the effort. Here are three keys to effective measurement:
- Measure only what is objectively measurable. Judgment isn't objectively measurable.
- Measure only what you hope to control. Have in mind actions you can take that directly influence trends in whatever you measure.
- Understand the Hawthorne Effect: if people know they're being measured, they alter their behavior to optimize the measurement.
Too often, we try
to measure the
uncontrollableThe name "Hawthorne Effect" comes from some early work (1927-1932) on organizational measurement done at the Western Electric plant in Hawthorne, Illinois, where management tried to determine optimum levels of factory-floor lighting. Because the employees knew about the study, they responded to each adjustment in light level by increasing productivity.
But the Hawthorne Effect can be much broader. In one approach to controlling software quality, we measure defects by severity category. Since software isn't releasable unless defect counts are below acceptable levels, there is pressure to downgrade the severity of any defects in categories that are over threshold.
Measuring with discretion is one route around Hawthorne. Here are some trends you can measure outside the awareness of most employees. Most must be measured per capita per month. Their interpretation depends on your particular situation, though some are obvious.
- Voluntary turnover
- Number of hits to corporate gripe sites
- Posted Dilbert cartoons
- Fraction of posted Dilbert cartoons that involve Ratbert the HR manager
- Percentage use of sick days and vacation days
- Average usage-hours of parking spaces
- Employer-funded education credits earned
- Number of complaints per month about peers
- Number of "Tweaking CC" emails (see "The Tweaking CC," Point Lookout for February 7, 2001)
- Number of known feuds
- Fraction of posted Dilbert cartoons that involve the pointy-haired manager
- Fraction of desks with Dilbert desk calendars
- Vending machine candy consumption
- Percentage of meetings rescheduled
- Project lateness, in dollar-days per capita
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More articles on Personal, Team, and Organizational Effectiveness:
- Food for Thought
- Most companies have employee cafeterias, with the usual not-much-better-than-high-school food service.
By upgrading — and subsidizing — food service, these companies can reduce turnover and improve
- Status-Report as a Second Language
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So it is with Project Status Reports, especially for projects in trouble.
- The Shower Effect: Sudden Insights
- Ever have a brilliant insight, a forehead-slapping moment? You think, "Now I get it!" or "Why
didn't I think of this before?" What causes these moments? How can we make them happen sooner?
- Fill in the Blanks
- When we conceal information about ourselves and our areas of responsibility, we make room for others
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- Ego Depletion and Priority Setting
- Setting priorities for tasks is tricky when we find the tasks unappealing, because we have limited energy
for self-control. Here are some strategies for limiting these effects on priority setting.
See also Personal, Team, and Organizational Effectiveness for more related articles.
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- And on March 27: Stone-Throwers at Meetings: II
- A stone-thrower in a meeting is someone who is determined to halt forward progress. Motives vary, from embarrassing the Chair to holding the meeting hostage in exchange for advancing an agenda. What can Chairs do about stone-throwers? Available here and by RSS on March 27.
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- For many, politics is nasty business. Some regard it as a game — one they decline to "play." Out here in Reality, though, we know that politics is inescapable, and that not all politics is nasty. Actually, politics is mostly helpful. The problem is in the definition. In this program, we expose some unethical tactics people use. Our goal is to prepare attendees to defend themselves effectively, so they can thrive in any environment. Read more about this program. Here's a date for this program:
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