How to Reject Expert Opinion: II

Rejecting advice from an expert in the domain in question can be tricky, especially if it was solicited. Tricky it may be, but human beings are oh so inventive. Here's a short catalog of techniques advice rejectors use to save themselves from victory and insert themselves between the jaws of defeat.

Assert that the problem at hand is unique

Assertions of uniqueness help rejectors by narrowing the field of qualified experts, potentially to zero. But even if all experts can't be eliminated, and advice cannot be avoided, asserting that the problem is unique can justify rejecting the advice.

Uniqueness claims can center on almost anything. Examples include technology, unusual group dynamics, physical or financial scale, legal or international political issues, cultural clashes, and complexity.

Sow suspicion of the motives of experts

This tactic is most useful with respect to a specific expert, because research about the character and past activities of the expert can reveal material that can discredit or disqualify him or her. It almost always works, because everyone has a past, and the past can be "spun."

Ruling out experts who have worked for competitors is a favored approach, because most have done so. Experts who have taken public positions on issues, and then changed those positions as they gained more experience, or as conditions evolved, might be doubted for having changed. Paradoxically, it is the expert who has never changed a public position who is the least likely to be able to adapt to changing conditions.

Attack the characters of the experts

Once the list of potential Rejecting advice from an expert
in the domain in question
can be tricky, especially if
it was solicitedexperts emerges, rejectors can begin to question the character and/or the expertise of the experts. Their goal is to disqualify any expert who might effectively threaten the rejectors' agenda.

Experts can be faulted for youth and lack of experience; for age and outmoded expertise; for excessive fame, fees, and caseload; for inadequate fame and inexperience; or for past forensic activity. Almost any charge is possible.

Seduce with simplicity

By claiming that the problem confronting the group is actually very simple, and susceptible to "common-sense approaches," the rejector attempts to seduce the group into believing that the expert's advice is at least unnecessary and possibly irrelevant.

Claims of simplicity often include ridicule of those who advocate more nuanced views of the problem. If solving the problem is actually beyond the group's abilities, claims of simplicity, asserted confidently enough, can be very effective because of the Dunning-Kruger Effect. [Kruger & Dunning 1999]

Ironically, groups tend to be more susceptible to these tactics in the context of more difficult problems. The greater their dread of the problem, the more welcome is the rejector's message that experts are unnecessary, or that they have little to contribute. Rejection of advice is most likely when advice is needed most.   First issue in this series   Top    Next Issue

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More about the Dunning-Kruger Effect

How to Reject Expert Opinion: II  [January 4, 2012]

When groups of decision makers confront complex problems, and they receive opinions from recognized experts, those opinions sometimes conflict with the group's own preferences. What tactics do groups use to reject the opinions of people with relevant expertise?

Devious Political Tactics: More from the Field Manual  [August 29, 2012]

Careful observation of workplace politics reveals an assortment of devious tactics that the ruthless use to gain advantage. Here are some of their techniques, with suggestions for effective responses.

Overconfidence at Work  [April 15, 2015]

Confidence in our judgments and ourselves is essential to success. Confidence misplaced — overconfidence — leads to trouble and failure. Understanding the causes and consequences of overconfidence can be most useful.

Wishful Thinking and Perception: II  [November 4, 2015]

Continuing our exploration of causes of wishful thinking and what we can do about it, here's Part II of a little catalog of ways our preferences and wishes affect our perceptions.

Wishful Significance: II  [December 23, 2015]

When we're beset by seemingly unresolvable problems, we sometimes conclude that "wishful thinking" was the cause. Wishful thinking can result from errors in assessing the significance of our observations. Here's a second group of causes of erroneous assessment of significance.

Cognitive Biases and Influence: I  [July 6, 2016]

The techniques of influence include inadvertent — and not-so-inadvertent — uses of cognitive biases. They are one way we lead each other to accept or decide things that rationality cannot support.

The Paradox of Carefully Chosen Words  [November 16, 2016]

When we take special care in choosing our words, so as to avoid creating misimpressions, something strange often happens: we create a misimpression of ignorance or deceitfulness. Why does this happen?

Risk Acceptance: One Path  [March 3, 2021]

When a project team decides to accept a risk, and when their project eventually experiences that risk, a natural question arises: What were they thinking? Cognitive biases, other psychological phenomena, and organizational dysfunction all can play roles.

Cassandra at Work  [April 13, 2022]

When a team makes a wrong choice, and only a tiny minority advocated for what turned out to have been the right choice, trouble can arise when the error at last becomes evident. Maintaining team cohesion can be a difficult challenge for team leaders.

Embedded Technology Groups and the Dunning-Kruger Effect  [March 12, 2025]

Groups of technical specialists in fields that differ markedly from the main business of the enterprise that hosts them must sometimes deal with wrong-headed decisions made by people who think they know more about the technology than they actually do.

Footnotes

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