The Paradox of Carefully Chosen Words

In their simplest form, paradoxes are self-contradictory statements. For example: "This statement is false." If the statement is false, then it must be true. And if it's true, then it must be false. But we also apply the term paradox to situations that seem to contain inherent contradictions. When our actions cause effects that contradict our intentions, we might view those effects as paradoxical.

An example is the Dunning-Kruger Effect, which describes our tendency to confuse confidence with competence. [Kruger & Dunning 1999] Because incompetent individuals are less able than their more competent peers to recognize competence when they see it, the incompetent have a greater tendency to interpret confidence as evidence of competence. And they interpret behavior that seems tentative or halting as evidence of incompetence. Thus, speakers who are unaware of their own confusion might seem confident, and therefore competent, when, in fact, they're clueless. Speakers who are aware of their own limitations might seem tentative — and therefore less competent — when, in fact, their tentativeness might actually arise from greater awareness of the full complexity of the issue at hand.

The effects are most dramatic for spoken communication, when we can observe pace and rhythm, but they're also observable in written communication, in construction and vocabulary.

In conversation, people who have command of the subject at hand sometimes exercise great care in what they say, so as to reduce the chance of being misinterpreted. That cautiousness can reduce the pace of their speech, and make its rhythm uneven. To listeners, cautiousness can appear to indicate incompetence relative to the subject at hand, or perhaps even dishonesty. When this happens, careful word choice produces the opposite of the intended effect. Instead of reducing the chance of misinterpretation, it actually invites listeners to misinterpret what the speaker is saying. That's one form of the paradox of carefully chosen words.

In that Choosing your words carefully
can unintentionally create an
impression of incompetence
and even deceitfulnesssame conversation, people who lack command of the subject, or who care little about the veracity of their statements, can produce contributions to the conversation with ease and fluency. To listeners, ease and fluency can appear to indicate confidence, competence, and credibility, even when these speakers might actually be relatively less than knowledgeable at best — or worse, dishonest. That's the second form of the paradox of carefully chosen words.

People tend to interpret a cautious, tentative, and thoughtful demeanor as an indicator of incompetence and/or dishonesty, rather than the mastery and scrupulous care that can be its actual source. And they tend to interpret a glib, relaxed, and easy demeanor as an indicator of mastery and honesty, rather than the ignorance and overconfidence that can be its actual source. And here's the really bad news: some speakers might cynically exploit this paradox. They affect a glib, relaxed, and easy demeanor as a way to fool us. Don't be fooled.  Top    Next Issue

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More about the Dunning-Kruger Effect

How to Reject Expert Opinion: II  [January 4, 2012]

When groups of decision makers confront complex problems, and they receive opinions from recognized experts, those opinions sometimes conflict with the group's own preferences. What tactics do groups use to reject the opinions of people with relevant expertise?

Devious Political Tactics: More from the Field Manual  [August 29, 2012]

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Confidence in our judgments and ourselves is essential to success. Confidence misplaced — overconfidence — leads to trouble and failure. Understanding the causes and consequences of overconfidence can be most useful.

Wishful Thinking and Perception: II  [November 4, 2015]

Continuing our exploration of causes of wishful thinking and what we can do about it, here's Part II of a little catalog of ways our preferences and wishes affect our perceptions.

Wishful Significance: II  [December 23, 2015]

When we're beset by seemingly unresolvable problems, we sometimes conclude that "wishful thinking" was the cause. Wishful thinking can result from errors in assessing the significance of our observations. Here's a second group of causes of erroneous assessment of significance.

Cognitive Biases and Influence: I  [July 6, 2016]

The techniques of influence include inadvertent — and not-so-inadvertent — uses of cognitive biases. They are one way we lead each other to accept or decide things that rationality cannot support.

The Paradox of Carefully Chosen Words  [November 16, 2016]

When we take special care in choosing our words, so as to avoid creating misimpressions, something strange often happens: we create a misimpression of ignorance or deceitfulness. Why does this happen?

Risk Acceptance: One Path  [March 3, 2021]

When a project team decides to accept a risk, and when their project eventually experiences that risk, a natural question arises: What were they thinking? Cognitive biases, other psychological phenomena, and organizational dysfunction all can play roles.

Cassandra at Work  [April 13, 2022]

When a team makes a wrong choice, and only a tiny minority advocated for what turned out to have been the right choice, trouble can arise when the error at last becomes evident. Maintaining team cohesion can be a difficult challenge for team leaders.

Embedded Technology Groups and the Dunning-Kruger Effect  [March 12, 2025]

Groups of technical specialists in fields that differ markedly from the main business of the enterprise that hosts them must sometimes deal with wrong-headed decisions made by people who think they know more about the technology than they actually do.

Footnotes

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